Selling services or products over the Internet can be done in two ways. You can either sell through catalog style e-commerce marketing or through direct response marketing.  Catalog style e-commerce marketing involves putting a range of services or products with their specifications, functions and uses before the eyes of prospective buyers.  Pretty easy.  The buyer [...]

It seems that there are hundreds of new terms entering our vocabulary each year because of technology.  It wasn’t so long ago that nobody would have understand what ‘go and Google it’ would mean.  The latest craze bringing in a wealth of new terms of its own is Twitter.

Let’s look at how you can increase [...]

Flipping websites is a business model that many online marketers use to generate quick cash. Frankly, it is not as easy as that may sound, but once you have worked out an established process for getting the site, establishing its value and marketing it in the right market, it can be a money maker.

This online [...]

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One of the most powerful forms of testing is split testing. This allows you to compare different parts of your campaign. The simplest form is A/B testing where two different components are compared.