Article Marketing – A Golden Opportunity

Whenever you write an article you have the golden opportunity to include your authors byline, often referred to as a resource box when publishing your article. This wonderful little resource box stays attached to your article where ever it goes and has the potential to bring in leads and customers for your business for months, maybe even years to come.

Did you know that every article you write has to potential to become your own little 24/7 salesperson?

Once you have written and published your article, especially on the internet it instantly becomes your 24 hour a day unpaid salesperson. It works exclusively for you 365 days a year with no paid holidays or time off. By submitting your articles (with the resource box attached) to publications, directories and websites you have the ability to promote your business without having to spend huge amounts of money on other more expensive advertising methods.

While all of that free advertising is great, article marketing can do so much more for your business than just bring in leads.

Never forget that the written word is extremely influential. A timely, relevant and well written article can quickly position you as an authority in your area of expertise. It can also help you to make a good first impression, establish a stellar reputation and entice a lot more people to visit your store, office or website to do business with you. By writing articles you can easily set yourself apart from your competition and become a leader in your market.

Every article that you write can be used in so many different ways. For instance; it can be included in a report, used as a bonus, featured in a newsletter, as part of an online course or published in a book.

Articles can also be used to build a list of optin subscribers that are eager to hear from you. This provides you with the ability to contact them with new information and build a relationship with them. This way you can promote your products and services to them over and over again.

As soon as you have enough articles published, you will attain a certain position where new prospects will begin to flow in. As you publish more articles your reputation and your business will continue growing until you reach a place where you couldn’t stop the traffic and prospects from flowing in even if you wanted to.

Most savvy article marketers know that it can take from anywhere from five to eight exposures to a product or service to convert a new prospect into a paying customer. Articles present you with another golden opportunity by allowing you to stay in touch with prospects by providing them with quality information that they will appreciate.

Marketing your business with articles is fairly simple and inexpensive, especially when compared to other costly methods of marketing online.

Most of the time it doesn’t cost you anything but a little time and effort to write and submit an article to a few of the major article directories and compared to the cost of buying that type of exposure and publicity for your business it is well worth every minute.

Tags: article marketing, online marketing, online promotion, write and submit articles