Author: LisaMCope

By planning your campaigns and managing them you will be in control of your budget. It is so important to set a budget that you can afford. Just because you hear about people spending $100 per day on traffic you don’t have to. You can get started by using just a few dollars a day. Do an amount that you are comfortable with and stick to it.

Your next step is to prepare your ads and this is done by researching which keywords to use. You can use the Google keyword tool for ideas and they even have a section on keyword groups, this was specifically developed to use with their Adsense program.

The keyword tool will allow you to come up with ideas for specific keywords to use in your campaigns. Remember you want to set up more than one ad group of keywords and always use keywords that are relevant.
If you are going to use Bing Ads they have a similar tool that you can use to create your ads.

To write a successful ad you need to know and understand who your target customer is. If you know who your customers are that is great and you should know the following about them including:

• Gender
• Age
• Location
• Education

Use a site such as Quantcast for learning the demographics of your potential new customers. This site is basically for US websites and can give you a great insight of who your visitors are and where they are coming from.

You can use this information to write an ad that will appeal to your target market. For example if you know that your target customer is aged in their twenties and has a college education you can write directly for them. For an older market you would want to write an ad from a different perspective.

By getting into the head of your customer you will begin to understand what they are looking for. You can then offer solutions for them and this will generate more traffic to your site.

Always write at least two ads so that you can split test them and see which one delivers better results. This is easy to do if you decide to use Google Adwords as your paid advertising method. They allow you to easily set up and test different campaigns that you can track inside your account.

The topic of paid traffic is large and can be confusing for anyone just starting out with it. While you may feel a little overwhelmed about how to go about using this traffic method it is not that difficult to learn. You definitely want to take the time to learn the basics of paid traffic and the various platforms that you can use to advertise.

There are many ways to use paid traffic and some of the most popular include using Google Adwords, Google Adsense, Banner advertising and making use of mobile marketing.

You may be wondering if this is a viable marketing method that you should be using. This is a common concern for many marketers and how do you know when it is time to start paying for your traffic?

One of the reasons people decide to pay for traffic is to see results faster. You may be running a special offer and want to get this in front of as many people as possible. Other reasons include that your site is just not getting enough traffic or you are tired of waiting for all the free traffic methods to take effect.

Before diving into paid traffic you need to determine what you can comfortably afford to spend on advertising. Then look for appropriate places to advertise. Instead of using Google Adwords right away it may make more sense to buy and ad on a major website.

Another idea is to write an article and then pay a more prominent site to advertise it for you. This method can really help ramp up your traffic and don’t forget that this would be a permanent link on a top blog. Your post or article will be available for years to come and could potentially be a traffic generation method for years as well.

It is always recommended to start out with a small advertising campaign at first. Then as you get more experienced you can increase the amount of money you want to use for advertising.

Another aspect of using paid traffic is to have a way to track your efforts and your results. Why spend money on advertising if you don’t know if it is generating your desired goals?

If you use something like Google Adwords or Bing Ads inside your account you will have access to performance reports. You should monitor these carefully and make adjustments as necessary.

Using paid traffic methods is easy just research your preferred method and always start slowly with a small campaign.

For anyone who wants to jump start their business, using paid traffic sources is a great solution. However, if you have never paid for traffic before getting started this may be a little daunting. This article will cover the basics of what you can expect when starting out with paid traffic for the first time.

First you want to understand what paid traffic methods are available. Some of the top ones that you may recognize are Google Adwords, Bing Ads, Banner Ads, Facebook Ads and LinkedIn Ads.

As you will see many of the top social sites are offering their own advertising methods. These methods only apply to their sites so remember this, but when you think about how large Facebook and LinkedIn are, you can see that these are a great traffic source to tap into.

With any paid advertising method you will have to set up an account with the program that you choose to use. Along with this you will have to provide them with a payment method for your ads. This is normally a credit card so you need to have one that you can use for your business. It is advisable to have a credit card that is dedicated to business expenses, easier for doing your taxes at the end of the year.

Inside your account you will have the ability to create your ads and then set up a limit for what you want to spend each day. This is very important and will ensure that you don’t overspend on ads that aren’t working.

To create a good ad you will want to perform keyword research for your site. You should have a good idea of what keywords you are targeting. To see which keywords your visitors are using use Google Analytics or log into the Awstats section of your web hosting company. Then use these keywords in your ads to get even more traffic.

You need to have a goal in mind before starting any advertising campaign. Are you looking to create sales, get people to sign up to your email list or to like your Facebook page? These are all great goals and will help deliver more traffic to your site.

The above are the basics that you will need to get started with using paid traffic sources. Be sure to look for other methods such as banner advertising and using text