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By planning your campaigns and managing them you will be in control of your budget. It is so important to set a budget that you can afford. Just because you hear about people spending $100 per day on traffic you don’t have to. You can get started by using just a few dollars a day. Do an amount that you are comfortable with and stick to it.

Your next step is to prepare your ads and this is done by researching which keywords to use. You can use the Google keyword tool for ideas and they even have a section on keyword groups, this was specifically developed to use with their Adsense program.

The keyword tool will allow you to come up with ideas for specific keywords to use in your campaigns. Remember you want to set up more than one ad group of keywords and always use keywords that are relevant.
If you are going to use Bing Ads they have a similar tool that you can use to create your ads.

To write a successful ad you need to know and understand who your target customer is. If you know who your customers are that is great and you should know the following about them including:

  • Gender
  • Age
  • Location
  • Education

Use a site such as Quantcast for learning the demographics of your potential new customers. This site is basically for US websites and can give you a great insight of who your visitors are and where they are coming from.

You can use this information to write an ad that will appeal to your target market. For example if you know that your target customer is aged in their twenties and has a college education you can write directly for them. For an older market you would want to write an ad from a different perspective.

By getting into the head of your customer you will begin to understand what they are looking for. You can then offer solutions for them and this will generate more traffic to your site.

Always write at least two ads so that you can split test them and see which one delivers better results. This is easy to do if you decide to use Google Adwords as your paid advertising method. They allow you to easily set up and test different campaigns that you can track inside your account.

Generating traffic to your website is extremely important for anyone marketing their business, offline or online. The sole purpose of your website is to generate sales or leads and this can only be achieved by getting visitors to your site. Obviously the more visitors you have the more traffic you receive and this in turn creates a website which is profitable.

Paid traffic methods are one of the best ways to get more visitors to your site. This is because it offers much faster results than using free traffic sources.

The main paid traffic sources that are used by the majority of marketers today are as follows.

Pay Per Click Advertising
This is referred to as PPC traffic and is one of the top paid traffic programs used. Basically you are paying for your advertisements using a pay per click basis. You sign up to a specific company and they will show your ad on various websites. You only pay when a visitor clicks on your ad. The amount of money you pay will usually depend on the popularity of the keyword you have used, the more popular words will require a higher payment.

Ezine and Solo Ads
This is a type of email marketing where you pay the list owner for the opportunity of sending out an email ad to their list. The owner will have strict guidelines for the type of advertising they allow to their list. Usually it is to receive a free gift in return.

This type of advertising method is best used in conjunction with a landing page. This is a page that the visitor fills out with their email address in order to access their gift.

You can find solo ad providers by searching online. Ezines are simply newsletter type magazines which are sent out via email on a weekly or monthly basis. There are thousands of available ezines and newsletters, so look for suitable ones in your niche that have lots of subscribers.

Other Paid Advertising Methods
In this category we should include paid press releases, text links and banner ads. All of these can produce great results for your website. These may not be as expensive as using a PPC method and can often be a good way for a beginner to use as a paid traffic method.

Using paid traffic can sometimes be confusing but if you take the time to research this topic you can find plenty of solid information on the subject. Always remember to plan out your campaign and to set a budget. This way you will not be in for any surprises!

A good way to get started is to use a combination of free and paid traffic sources until you have seen results, you can then increase your paid traffic campaign.

One of the biggest questions regarding traffic to your website is whether you should pay for traffic or not? This question has been up for debate for a long time and we will attempt to answer it within this article.

Marketers who pay for traffic will tell you that this was their best investment ever. The downside is you often hear about marketers who have lost hundreds or thousands of dollars due to using paid traffic. No-one wants to lose money so just what is your best course of action?

You really need to do your homework and research each method that you are considering to use. Don’t just sign up for an account and blindly send out ads. Take the time to research how they suggest setting up your advertising method and read their guidelines as well as any terms and conditions.

Remember there are various types of paid traffic available and some of the most popular include:

  • Google Adwords
  • Bing Ads
  • Banner Advertising
  • Ezine and Solo Ads
  • Facebook Ads

When you start searching for paid traffic sources you will find a ton of companies offering many different kinds of advertising. Be careful if you sign up with a large company, you don’t want to commit to having to use them for the long term. Instead you want to be able to test various ways to advertise and see which ones bring you the best results.

There are many opinions on what results you can expect to see with paid traffic. Much of it will depend on how targeted your ads are. Of course the better the ad the more traffic or leads you will generate from it.

Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.
Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.

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