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Social Media is now the accepted platform to keep in touch with your friends and share information about your life in general. This type of sharing has increased so much in recent years that some professionals have wondered if this is actually a good thing or not. Can you share too much online?

While it is possible to share way too much online today, studies have also shown that sharing with friends can help increase a person’s self esteem. Could this concept be applied to improving your own confidence about your business as well?

No one is debating the popularity of social media sites. Thousands of people make a point of logging into their accounts first thing in the morning to check for updates.

The way you communicate with people has its own influence on how people perceive you. If you always share negative content people will view you as a negative type of person. On the other hand if you share upbeat information along with images and jokes people will assume you are friendly and approachable.

Have you ever read posts on your own page from your friends that have made you feel jealous of what they were up to? You wished that your life was that much fun? You naturally assume that they are always having a great time. While this could be true there is also the aspect that they are not at all happy and are posting great content just so that they appear to be having fun.

While it is easy to post fake content this is not something you want to do for your business. If you are not as confident about your business as you should be try to find upbeat news and happenings in your industry.

This will do a couple of things for your self esteem. First you will realize that you are in a good business and are heading in the right direction. Secondly by posting about new developments you are indeed boosting your companies self image along with your self esteem. You are coming across as someone who is keeping up on all the trends within your industry.

One important area to look at on your social sites is your profile. This could very easily be the one thing that is causing your lack of self confidence in your business. Making improvements to your profile could make a world of difference to your business.

There is no doubt that social media has come a long way in recent years. Even the presidential election in the U.S. incorporated social media sites. The birth of the U.K.’s latest prince found its way onto social media and this would have been unheard of even a decade ago.

If you check the social media influencer site Klout you can see that there are many big names listed on it. President Barack Obama is listed along with companies like Wal-Mart and Coca Cola and all the major celebrities have high Klout scores.

The use of social media has now become an acceptable method for doing business not just for politicians and celebrities but for small business owners as well.

So how does social media affect society today? Well one of the best reasons for using social media is for researching both products and people. How many employers run Facebook checks on people before deciding if they are worth interviewing or not?

Social media is also used for people to leave comments and feedback on products, movies, music and more. If you just enjoyed a great meal at a local restaurant you are more inclined to login to Facebook or Twitter and tell all your friends about it. The same applies to a new product you may have just purchased. If it was good you let other people know and if it was bad you are definitely going to tell your network to beware.

One huge site that has an enormous amount of social influence isn’t really a social media site at all. Amazon is the largest online retailer with millions of visitors to their website each day.

Their influence comes from allowing customers to post reviews and comments on products they have purchased. Some of these comments range into the hundreds and no doubt this is going to influence anyone’s buying decision.

You have to agree that you would certainly make a purchase if the item in question has a ton of positive reviews. On the other side of the coin if it has nothing but negative comments you are going to steer clear of it.

Social media definitely has a large influence on society today so it only makes sense, as a business owner, that you would want to tap into this area as well. Take a queue from Amazon and get your customers to write reviews about your products or services and see if you don’t experience a business growth.

If you haven’t heard of Klout it is a website that ranks a person’s social media influence by using a scale of 1 to 100. The higher your number the higher you rank with influence when it comes to using social sites.

Klout takes information from Facebook, Twitter, LinkedIn, Google+, Foursquare and Instagram and assigns you a number. All Twitter users are automatically assigned a score and you can improve this score by creating a specific Klout account.

The goal or mission of Klout is to help people maximize their social media influence. Once you have created your account you can also link your YouTube, Blogger and other social media accounts to it. Currently these accounts do not have as much of an influence as the first ones that we mentioned.

When you post to your social sites the more interactivity that you have in your posts the more your Klout score will increase. Even getting your name mentioned or tagged helps increase your Klout score.

While you may be great at attracting hundreds of fans and followers what really counts is when these friends comment, like, share and retweet your content. This is often an aspect that people overlook and concentrate instead on building a huge fan base. While all the fans in the world are great to have it really doesn’t mean a thing if no-one takes the time to even comment on what you have to say.

If you want to have an influence on the main social media sites you need to take the time to actually use these sites. Don’t create an account and then leave it sitting high and dry. When someone does come across your page and sees that you haven’t posted in months they will automatically think that your company is out of business.

In fact by adding new information to your social sites your Klout score will improve. Social media is all about how people react to you as a person and as a business. So it makes plain business sense to use social media actively. While it is great to talk about upcoming promotions and sales, don’t forget to share information from others that is related to what your business offers.

With the increase in popularity of sites such as Klout it seems that who you are online is more important than who you are as a person or company. Your online presence is critical to your business success so don’t take using social sites too lightly.