If you already market your business with videos then you know how important it is to make use of mobile devices. A relatively new player to the video scene is Google+ Hangouts on Air. Harnessing traffic from YouTube can really help your business sky rocket.
When Google introduced their Google+ site they wanted to get a foothold in the already booming social media arena. By introducing Hangouts on Air Google has improved this foothold and is making great use of YouTube.
For those of you who aren’t sure what a Hangout on Air is, it is best described as a video conferencing method. Similar to a webinar but without the costs involved.
In order to use Hangouts you need to have a Google account. You can simply create a Gmail account or sign up for Google+, this way you will have the best of both worlds.
Hangouts on Air allow up to 10 people to participate live during the event. So you can invite 9 guests to participate. You don’t have to invite guests and can run a solo Hangout and use it as a tutorial or review video.
Once your Hangout is finished it automatically gets uploaded to your YouTube account. This relieves any headaches for people concerned with how to get a video on to YouTube in the first place.
In order for this to happen your Google+ and YouTube account are synched when you first try to start a Hangout. This is a very simple process and takes only a few minutes to complete.
While Hangouts on Air are well known for being used as live or streaming events, you don’t have to hold the event live. You can run your Hangout with your guests and then publicize your URL afterwards. This allows you to edit your video if necessary and add opening and closing credits if you wish.
Many companies are jumping on board with using Hangouts as a promotional method. Hangouts can be used to run promotions, showcase your products and services and even to host your customer service department.
Remember too that you always want to embed your video URL into your website for additional SEO benefits. Inside YouTube you can create various Playlists to keep your Hangouts organized.
There are plenty of benefits for adding Hangouts into your marketing efforts, if you haven’t already started using them.