Simple Copy Writing Rules That You Should Follow

When it comes to writing effective copy one very basic rule that almost always applies is keep it simple.

The simple fact is; if you want to attract visitors to your website, simple copy beats out long winded, confusing and complicated copy every time. Creating a simple, clear and concise copy that is easy to read and comprehend is the best way to educate your visitors and keep them interested in what you have to say.

Just like with anything else in life there are certain rules that you should follow when it comes to writing copy. Let’s go over a few basics:

Keep it simple:

You should do your best to create simple and clean designs that have a nice flow from one paragraph to another. When using different images, colors, formatting and fonts keep it consistent throughout to copy and avoid using light or extremely bright colored text because it is hard for the eyes to focus on and can keep the consumer from

You should also compose the content of your copy so that it is easy to read and comprehend. Keep your use of words simple; common words that are used in everyday speech. Use phrases that aren’t vague and very easy to understand. Do not be too rigid; eliminate arrogant, pretentious or haughty words and replace them with basic terms. Never use elaborate gimmicks and tricks in your copy. If you can’t provide the information precisely and quickly, you should think about writing the copy over.

Eliminate big words:

You will find that there are many multi-syllable words that can be exchanged for simple words. For instance, information can be replaced by the word “fact”, demonstrate could be replaced with “display”, gratis with “free”, regarding with “about”, and so on.

When you are reviewing your copy, check each word and ask yourself if there are any words that can be simplified to reduce the syllable length. By doing this you will make is so the words easily roll off the tongue of your reader as they read. It will also make it easier to comprehend the content and the consumer will be better able to remember what they have read.

Check your spelling:

Don’t forget to always check your spelling for errors. Too many spelling and grammar errors will make your page look very unprofessional. If you are not a good speller or you have poor grammar skills then use the spell checker in your favorite text editor to check your work. If you are still not sure, then hire a professional proofreader, have a friend or coworker proofread your text for you.

Don’t be long-winded:

Remember, keep it simple. If your copy has too many sentences beginning with expect, consider, compare as well as imagine, the readers may feel as if they’re reading are complicated publications or textbooks. This will not make an impression on them but it will certainly bore them and cause them to lose interest. Remember your goal is to provide the readers with information on what you have to offer as well as to encourage them to take action.

You main goal should always be to entertain and entice readers to immediately take action without giving it a second thought. So when it comes to creating great copy, keep it simple!

Tags: copywriting, Copywriting rules, online copy, online copywriting