A Facebook Page - 5 Big Advantages
Whatever your business might be, a Facebook Fan Page can help you find more customers as well as get more business from the ones you already deal with. In this article we’re going to cover five of the reasons that you should consider setting up a Facebook Page for your business.
Market Reach
There are over 600 million registered users on Facebook and about 50% of them visit the site every day. That’s about 300 million users that are on the site daily, a much larger reach than any other type of advertising can ever reach.
Tracking
Facebook Insights gives you a lot of demographic data about the people visiting your page, including age, gender, locale and various other things. This lets you target your advertising much more effectively, both on the Facebook site and in other places.
If you know all this information about the people liking your Page, you can extrapolate that out to other marketing channels as well.
SEO (Search Engine Optimization)
Just because you can reach so many people on Facebook doesn’t mean you should ignore the search engines. They will still send you lots of traffic and visitors who could become customers.
Fortunately, the search engines are able to index and rank your Facebook Page. Which means that the search engines can send more free traffic to your Page.
Customer Interaction
Your customers and prospects can interact with you directly through your Facebook Page. They can ask questions, leave comments on things you post or - if you allow it - post their own items to your Page.
This will help strengthen your relationship with them by helping them feel more connected with you. They’ll start to trust you and this makes them more likely to act on things you recommend
Move Your Followers Into Other Channels
You can create a “mini” version of your website on your Facebook Page, giving people the opportunity to join your email list or even buy something from you. This means you can use Facebook to get their attention and then move them into other channels where you can do more than you can within Facebook itself.
While Facebook was originally designed to connect with friends and family, it has expanded to include a lot of valuable business tools. Make sure you’re not missing out on all the potential it offers.
