Using Facebook and Twitter Together for Business

While some will argue that Facebook and Twitter can never work together to achieve a common goal in terms of business, this notion is really just a matter of professional adjustment. In online discussions, Facebook has been constantly related to personal contacts and updates while Twitter is more widely known for its professional purposes. And for a time, that impression was true until Facebook created its Fan Page. With a Fan Page, profiles can be professionalized and used for business updates. Both continue to still have their own set of advantages of disadvantages though. Facebook can bring in a social and emotional impact to your product much more naturally than how Twitter can although it can also be subject to a lot of unnecessary clutter. Twitter, on the other hand, gives fast and easy updates. The concept of microblogging can target a different market and can help you watch what competition is doing.

Moreover, these two can actually work together in getting more prospects. After all, there are people who still continue to use Twitter alone and some who still prefer opening just their Facebook page. So, why not create two accounts to garner a wider market?

With both social networks, you as company account moderator should be very careful as to what to place there. Be mindful of too personal issues coming out of the company account and be sure that what remains within the company should remain within. No talks about employee to employer problems, mergers, fund allocations and the like. You should stick to things that your clients or potential clients will be interested in such as Project updates, positive Client updates, useful links, updates from the official website, any news from events, conferences or meetings attended, sales, promos, incentives and potential collaborations with clients are more preferable inclusions.

Remember that both are social networks and being a social network, one should provide a politely casual but not overly personal tone when making Tweets and Facebook posts. Respond in a proper manner when customers ask for assistance, product inquiries, updates to the company and the like. This saying, it would also do good to infuse more humanity to the Tweets and page. Don’t just talk about the product, service or company ALL the time. This will annoy followers and will even bore them.

There are also some ways on how you can link Twitter to Facebook in order to better organize your updates. Twitter has an official page which gives you instructions with a Twitter application that integrates the two together. Similarly, there is also a Facebook application which helps organize Fan Page contacts directly to the Twitter account too. This way, you can be sure of the consistency of the news given.

As always, you shouldn’t just stop at making your Facebook and Twitter account work. You should effectively drive as much traffic to your website through marketing efforts such as contests, exclusive news, SEO articles with a link to the account and the like. This way, you can gain maximum coverage for both sites.