Hello and welcome to a new weekly series, I am launching to help you grow your business online. Each week in Monday Minutes I am going to share simple tips that you can implement quickly to help your business become more successful.
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Today's tip is all about getting more exposure for your business by guest posting. It is a great way to improve the visibility of your business and it comes with quite a few other benefits including being a great way to build a solid online reputation and get your business noticed.
If you aren’t sure what guest posting is, it’s simply the process of creating content and publishing it on another person's website. It is a great example of content marketing at its finest.
The idea of guest posting isn't anything new or exciting, but it is still a very viable way to get noticed by consumers who are interested in what you have to offer. It is a win-win situation; the owner of the blog gets a free content to share with its visitors and you get the opportunity to tap into their audience.
Here are a few fast and simple rules for creating guest posts that get results.
- Stay relevant
While guest posting gives you a lot of freedom as far as the topics go, it’s important to keep your target audience in mind as you write. You also have to make sure that it is relevant to the readers of the website where you want it to be published.
Before you begin writing take some time to determine your goals for guest posting. Do you want to boost your SEO by creating backlinks to your site? Do you want to become known as an authority in your field? Do you want to get more traffic to your business website, office or store?
Once you know what you want to achieve take some time to research a list of websites in your niche that accept guest posts or articles and then read a few of their posts; this should give you a clue as to the type of content they like to publish.
- Quality matters
Always focus on providing quality content. Did you know that many guest posters are invited by the website owners? Once you become known for the content you create you will be amazed how many people will seek you out and ask to publish your content. Imagine getting asked by popular websites in your niche to post on a regular basis. With every post leading to even more opportunities for you to get your business in front of new (potential) customers.
- Follow guidelines
Most websites that accept guest posts will have their own rules regarding the type of content they accept. They will often outline their posting guidelines on a dedicated page. Make sure you read and understand their terms completely before submitting a post. If you don’t adhere to the rules, the content you worked so hard on will most likely not get published.
This is especially true when it comes to including links within your posts. Every website will have different rules at to what they will and will not accept. For instance, some may not allow contextual linking while others will. Some will let you include affiliate links and others won’t.
However most will allow linking in the BIO or byline. This is where you will get your chance to shine, (with your shameless plug) include links and contact information for your business, so make sure you use it well!
Lastly, if you want to increase the chances of being accepted try to get noticed by the website owner. One way you can do that is by being active in their community. Take time to comment on their latest posts and be helpful to other readers on a consistent basis. While this may seem like a long process it can really pay off in the end especially if you can get published on a high traffic site. Just imagine the exposure you will get and it will keep you motivated!
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Thank you for reading,