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In
the insightful niche marketing article below: You will
learn three things that will help you define your niche market
and make it successful for your business.
Three Things that Define a Niche
Sometimes defining a niche market can be a hard thing to do. It can
be easy to get confused and then not be able to use niche marketing
to your advantage.
Niche marketing is really a specialized market. It is the target
audience you are going to be selling your products to.
Having and selling to a niche market can make the best use of
your advertising dollars, as well as, help you get the most profit.
In order to be able to use niche marketing to your advantage,
though, you have to be able to define niche marketing. Here are
the three keys you need to know about niche marketing that will
help you define what it is and what it means:
1. Niche marketing is based upon a group of people with a similar interest in your service or product. Quite simply, your niche market
is going to be people who have a need for your product or service
and are going to want to or need to buy your product. For example,
if you sell diapers then your niche market is going to be comprised
of people who have a child that wears diapers.
2. Niche marketing addresses a specific need. Your niche market
must have a specific need for your product. They have to have a
reason to buy from you. For example, if you sell diapers, then your
niche market will need diapers because their child needs to wear
them.
3. Niche marketing will serve the purpose of addressing the need
that is not being addressed elsewhere. This does not mean that
there are no other similar products out there, but that those products
are not completely fulfilling your markets needs. You have t offer something different to your niche market. For example, you sell
diapers that have an elastic waistband. Before your product diapers
did not have an elastic waist band and parents were demanding
that need be filled.
So, in review, your niche market is going to be a specific group of people who have a need for your product that is not be addressed
by anyone else. Your niche market should be comprised of these
three factors so you can really benefit from the niche marketing
process. You can not make good use of the niche marketing
process if you do not figure in all three factors. These three key
factors are what makes niche marketing work and they are the
key to your success.
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