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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about preselling, because if you aren't preselling then chances are you're leaving money on the table. 

When you're doing any type of marketing online, it's important to understand the practice of preselling. To use this method, you don’t need to be an expert marketer. Contrary to popular belief, preselling isn’t a difficult skill to master. It’s not something you should be uncomfortable doing. As a matter of fact, it’s one of the softest forms of selling and when done right it can be one of the most effective.

So, what exactly is preselling?

As we well know, people browse the Internet for information. Generally, they don’t go online to buy immediately. Mostly they just search for information on things that interest them, that will help solve their problems or make their lives easier. However, if they find something worth buying as they browse they can be enticed to purchase. Preselling is all about conditioning the minds of online consumers to buy your products and services.

In order to presell your potential customers, your website should have helpful, relevant and interesting information. If they find it helpful they will naturally begin to trust you and your recommendations. Always keep the know, like and trust factor in mind as you create content.happy-customer

Also, keep in mind that most online consumers are unfamiliar with you and your business. It’s your job to endear yourself to them. You should do everything you can to make them think and feel as if your site is the answer to all their wants and needs.

When you take the time to establish that connection with your online visitors then you are that much closer to making a sale and more importantly attaining a loyal, longtime customer. Just remember, people are smart, so honesty is always the best policy.

Here are a few tips that will help you presell more effectively:

Visual appeal

Make your website attractive to your visitors. Sure, most people go online looking for information, but they will be far more motivated to read your content if they like the look and feel of your site.

Proof and statistics

People like proof. If you can provide them with proof and statistics that the products or services, you offer work like you say they do then you’ll have a much better chance of converting your visitor into a paying customer. You can do this in several ways including customer reviews and testimonials. This form of social proof is extremely effective. Amazon is a perfect example!

The call to action

The ultimate goal of preselling is to eventually make a sale so don’t be shy when it comes to closing the deal.  If you want to persuade readers to buy your product, be direct to the point. The best time to do this is after you’ve provided them with information that will help them make an informed decision because they are all warmed up and receptive to your recommendations.

presell-contentWrite and submit

While, these things are great tools to help you presell, they won't matter much if you don't have any visitors. So, the last tip I have for you is to write articles (or blog posts) related to your products and services, then submit them to directories or other websites that accept guest posts. You can also post them on social media sites like FaceBook, Twitter and so on. This will not only help drive traffic to your website, it will also help warm people up before they even visit.

Download your free procrastination busting worksheet and checklist here:
http://lisamcope.com/procrastination

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about knowing your strengths and weaknesses. If there’s one common mistake that holds business owners back from achieving the success they are hoping for, it's that they try to do too much!

It’s not that they try to grow too fast or expand beyond their reach. It’s that they try to do too much on their own.

Does this sound familiar?business-tired

I create my own content.

I man my own help desk.

I post my own social media updates.

I edit my own videos.

I write my own sales copy.

Are the bells and whistles going off in your head?

The list goes on, and while at first glance it might seem like this approach makes good financial sense, the truth is, it’s actually killing your productivity.  Why? Because you’re spending more time trying to figure out how to do all those things, and not enough time doing the things you’re great at!

If you’re a top-notch list builder, then answering support tickets is a waste of your time. If social media marketing is where you excel, then video editing is taking you away from that important money-making task.

It’s OK to let go of some of the tasks that maybe you’re not so good at and let others do those things for you. Chances are they can do them more efficiently and for less money than you can.

Another BIG problem with trying to do everything yourself is: you will hate it and when we hate something we avoid it. Next thing you know, things are slipping through the cracks, not getting done, deadlines are being missed and your profits are disappearing.  All while you’re trying to figure out how to fit even more into your day, feeling overwhelmed and frustrated because you aren’t getting anywhere.

There’s got to be a better way, right?

keySo, what’s the key to getting things done in your business? It’s knowing what your strengths are and then focusing your energy on the things that you’re good at. Leave to stuff you’re not so good at to someone else.

Start by making a list of all the tasks that you find yourself postponing. Those are the first things you can outsource. Be honest about it too! Don’t just put the things you really dread, make sure you include those mundane tasks that suck your time.

Once you have your list prioritize it according to how much you dislike the task, as well as how easy it would be to turn over to someone else. For example, if you don’t have a flair for creating images for your adverting campaigns and the thought of fighting with Photoshop gives you a headache then outsourcing this task should be at the top of your list.

On the other hand, you might really hate keeping your books, but if it requires you giving access to your bank account to someone else, then it’s something you should probably keep it on your own task list at least for now.

You don’t have to outsource everything in your business. Learning how to outsource effectively takes time. Start with one or two things and then branch out gradually. You’ll find that when you concentrate on what you do well and let go of the things you struggle with; you’ll love your business more, be much more productive and ultimately get your business up to the level of success you want it to be.

Download your free procrastination busting worksheet and checklist here:
http://lisamcope.com/procrastination

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about using Instagram to gain attention for your business. Instagram began in 2010 and is now one of the most downloaded apps to date.  The main idea behind this popular social site is to help users post photos that they can tweak with filters and  give people a quick peek into their world.instagram

There is little doubt that  it has changed the way people share images online.  They  are posting photos of things they like, things they want, and places they visit.  You will find people and even brand with huge lists of followers eager to see what post next. As a business owner, are you ready to engage with your audience in a big way?  Instagram can help!

Statistics suggest that five million images or more are shared every single day on Instagram!  Every day, more people are joining in the fun.  Smart business owners see Instagram as a huge opportunity. They use it to draw attention to their products and services. Even better, they use it to build a relationship with their target audience.

If you aren’t familiar with Instagram yet, (where have you been?) it's a mobile app that allows people to post images and videos from their mobile devices. The app has camera effects that may be applied by users in order to make their images more exciting or different.

Once users are happy with their images or videos, they can add a description along with hashtags.  Hashtags (represented with the # symbol before a word or phrase) give users an easy way to categorize an image or video, allowing them to show up in a search of that hashtag, which is a very powerful thing!

hashtagFor example, if you post an image and use the hashtag #hottopic, then your image and description will not only be seen by all of your followers, but anyone who searches that particular hashtag will also see your image in their search results.

The hashtag #hottopic is just an example.  Your hashtag can be anything that you think your target audience is interested in or is actively searching for, say for instance, #golfswing or #makemoney,

Once you create your Instagram account and begin posting, you will want to start attracting followers and as well as following others.  To get the ball rolling you can follow the accounts of people who match your audience.

Search for a particular hashtag in your niche and either begin following people or simply liking their photos (you can “like” a photo by double tapping it). Leaving positive and supportive comments on photos is another way to engage your target audience.

So, when you're ready to jump on the bandwagon, just download the app and start sharing!  Once you begin using it you will see how easy and fun it really is.  But best of all, you will unlock a powerful tool that connects you in a unique way with your ideal customers.

Are you ready to stop ignoring Instagram for your business? Download your Free Guide: 21 Powerful Ways to Use Instagram to Get More Clients and start using it strategically and authentically to build a vibrant, active community that will attract your ideal client. *note this is created for coaches, but the principles will apply to any business.

You can also download a free Instagram companion worksheet and checklist here: http://lisamcope.com/instagram-worksheet

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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