Lisa M Cope – Page 35 – – Content Marketing Made Easy

Buying and Selling Ads

LisaMCopeOctober 24, 2013Leave a comment

One good form of paid traffic is to buy and sell ads. If you are looking to generate traffic to your site you will want to look for places where you can buy advertising space. On the other hand if you want to make money from advertising you can sell advertising space on your website.

We will concentrate on buying ads in this article as a way to drive traffic back to your site or offer. One of the easiest ways to get people to your site is to give them something for free. This could be a book, report, video or even a collection of photos or graphics.

The best way to set up your offer is to create a landing page for your ad. Do this first before you actually buy any advertising space on a website. Create a landing page and have your offer ready to go.
Your next step is to create a simple ad, your ad length will depend upon where you are advertising your site. So now is the time to start looking for places where you can buy advertising space.

Buy and Sell Ads is one place that offers reasonable rates. One thing to take note of is to look for available advertising space that is currently not in use. When premium website space is empty the webmaster is not making any money. Sometimes you can place an ad quickly at a much cheaper rate and still see some decent traffic in return.

When looking for suitable places take a look to see what niches they offer and make sure that your site is relevant. For example with Buy and Sell Ads they have tons of niches including pets, business, marketing, sports, travel and more.

Get a feel for the site by reading the ads and you can even see what type of offers they are promoting. This way you can get a good feel if what you had in mind will work.

Your next step is to read the specifics for creating an ad and follow them, pay attention to word length and the type of offers which are allowed. Then simply create your account and set up your advertising offer.

Don’t forget to always test your ads and check in daily to see your results. Any good company will have an easy to use interface that is user friendly and suited to beginners and experienced marketers alike.

What Influences Does Social Media Have on Society?

LisaMCopeOctober 24, 2013Leave a comment

There is no doubt that social media has come a long way in recent years. Even the presidential election in the U.S. incorporated social media sites. The birth of the U.K.’s latest prince found its way onto social media and this would have been unheard of even a decade ago.

If you check the social media influencer site Klout you can see that there are many big names listed on it. President Barack Obama is listed along with companies like Wal-Mart and Coca Cola and all the major celebrities have high Klout scores.

The use of social media has now become an acceptable method for doing business not just for politicians and celebrities but for small business owners as well.

So how does social media affect society today? Well one of the best reasons for using social media is for researching both products and people. How many employers run Facebook checks on people before deciding if they are worth interviewing or not?

Social media is also used for people to leave comments and feedback on products, movies, music and more. If you just enjoyed a great meal at a local restaurant you are more inclined to login to Facebook or Twitter and tell all your friends about it. The same applies to a new product you may have just purchased. If it was good you let other people know and if it was bad you are definitely going to tell your network to beware.

One huge site that has an enormous amount of social influence isn’t really a social media site at all. Amazon is the largest online retailer with millions of visitors to their website each day.

Their influence comes from allowing customers to post reviews and comments on products they have purchased. Some of these comments range into the hundreds and no doubt this is going to influence anyone’s buying decision.

You have to agree that you would certainly make a purchase if the item in question has a ton of positive reviews. On the other side of the coin if it has nothing but negative comments you are going to steer clear of it.

Social media definitely has a large influence on society today so it only makes sense, as a business owner, that you would want to tap into this area as well. Take a queue from Amazon and get your customers to write reviews about your products or services and see if you don’t experience a business growth.

Using Social Media Influence to Boost Your Business Self Esteem

LisaMCopeOctober 24, 2013Leave a comment

Social Media is now the accepted platform to keep in touch with your friends and share information about your life in general. This type of sharing has increased so much in recent years that some professionals have wondered if this is actually a good thing or not. Can you share too much online?

While it is possible to share way too much online today, studies have also shown that sharing with friends can help increase a person’s self esteem. Could this concept be applied to improving your own confidence about your business as well?

No one is debating the popularity of social media sites. Thousands of people make a point of logging into their accounts first thing in the morning to check for updates.

The way you communicate with people has its own influence on how people perceive you. If you always share negative content people will view you as a negative type of person. On the other hand if you share upbeat information along with images and jokes people will assume you are friendly and approachable.

Have you ever read posts on your own page from your friends that have made you feel jealous of what they were up to? You wished that your life was that much fun? You naturally assume that they are always having a great time. While this could be true there is also the aspect that they are not at all happy and are posting great content just so that they appear to be having fun.

While it is easy to post fake content this is not something you want to do for your business. If you are not as confident about your business as you should be try to find upbeat news and happenings in your industry.

This will do a couple of things for your self esteem. First you will realize that you are in a good business and are heading in the right direction. Secondly by posting about new developments you are indeed boosting your companies self image along with your self esteem. You are coming across as someone who is keeping up on all the trends within your industry.

One important area to look at on your social sites is your profile. This could very easily be the one thing that is causing your lack of self confidence in your business. Making improvements to your profile could make a world of difference to your business.