Why Short Sentences Have Power in Copywriting

Producing good copy is essential to every type of business, simply because you want your audience to understand what you are trying to convey. Since you are trying to communicate your message through the written word it is important that you learn how to harness the power of short sentences.

While longer sentences are necessary they will often bore readers so it is important to focus on creating content that is straight forward and direct. This can be done by using short sentences and paragraphs throughout your copy, with the average length of your sentence being around fifteen to twenty five words.

Statistics show that the average reader gets tired or bored by what they are reading in a matter of a few seconds. That is what makes using short sentences such a powerful tool when it comes to creating copy that produces results. As a matter of fact most content can be reduced by many words and still communicate the same message.

Quite often writers will use three words when one can just easily express the same meaning.

Try to avoid complicating your sentences as much as possible, to accomplish this, use shorter words in all of your sentences. Remember simple is better and since some (fluff) words reduce clarity, making copy hard to read and comprehend you should do your best to trim all unnecessary words from the content, organize the details and minimize long sentences whenever you can without compromising the content.

Another nice trick is to use numbered lists, bullet points or checklists to break up the content and make it easier to read. Use this method to present only the most important points of the message to convey.

Complicated syntax is also a bad idea. You want to form your sentences and paragraphs in an ordered structure using suitable words and phrases in a way that is easy for the reader to comprehend. You should also avoid writing sentences that use future and past tense because this makes the content difficult to read and often leads to confusion.

It is very easy to harness the power of short sentence by following this one basic rule; keep your copy is simple and easy to understand. This can be achieved with a little practice and by remembering to use short sentences. If you produce copy that conveys your message clearly it will easily entice your readers and keep them interested in what you have to say.

Tags: copywriting, online copy, powerful copywriting, short sentances