Pay Per Click (PPC) is a great way to obtain large amounts of traffic. However, the downside is clearly visible in the word ‘Pay’. Although you don’t have to pay for impressions, every time someone clicks on your ad it is going to cost.

When you set up a blog, you know you are going to have to post content to it. What you need to do is get every last piece of value you can out of that content. The only real way to do that is to give it a chance of being seen by organic [...]