Why is it important to establish online presence through social networking sites particularly Facebook even when the company already has an official website?

Simple. Because Facebook is more accessible and to most, more user-friendly than any official website will ever be. It gives a sense of friendliness to companies that would seem too corporate for [...]

Inarguably, a good part of business involves social interaction and grace. Without having good rapport with your audience and without having effective online presence, business is dead. Inarguably also, Facebook has proven itself as very lucrative online tool that helps connect businesses to their audience. Its influence to culture and daily life is [...]

Because there are just too many social network terms out there, let’s start this article by distinguishing early on what a Facebook status actually is. A Facebook status is a post that appears for your contacts to read. Whereas before, Facebook statuses were immediately broadcasted for everyone, now there are plenty of privacy [...]

Promoting your business through videos online is one of the most effective ways to interact with customers. Videos are effective for many reasons. They retain a certain novelty that websites do not carry anymore. Whether for creative or practical purposes, videos can help publicize your industry in a positive light. You only have [...]

It’s one thing to create a Fan Page but to create a successful one that customers or interested parties want to keep coming back to is a different matter. You have to keep the constant balance of information and interest to feed the addiction so to speak.

With the success of Facebook analytics, now [...]

Using Facebook exclusively for promotions, contests and giveaways is a great way to gauge whether these said promotional tactics is working for your company. Based on the given analytics provided by the website, one can determine how much traffic the tactics were able to generate during its run. This can be a double [...]

Facebook draws out more traffic than Google Ads and other traffic-driving tools. Gossip or not, businessmen with an eye for opportunity aim to draw out the potential in this lead-generating site especially since unlike Google Ads, Facebook is much cheaper and more user-friendly for Small Medium Enterprises

Facebook targeting demographics that make it different from other marketing tools like Google Ads or Google Adwords, for example? Well, for one, Facebook Ads is quite easier to navigate and to set up than Google Adwords. You don’t have to be a professional to understand Facebook Ads. The only knowledge you need to have cut and dried is actually on your own end

With Facebook, new rules have to be set up. Each application should be carefully studied. Whether you use your Facebook account for personal or professional reasons, one should always remember that the internet shapes society. Here are a few things to remember when dealing with people online through Facebook, more so if you’re using it professionally.

If you have been online selling your wares for a while chances are that you know that social bookmarking sites that can be used to generate traffic. Basically what you to do is to bookmark your webpages or your articles in article directories so that they get linked by social bookmarking sites like Digg or [...]

Twitter is still a relatively new social networking site, and there are still thousands of marketers who are not using it to its full potential. Some are not using it at all. As with just about any  other social networking site you can mention, you have to put
in the work at the start to establish [...]