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Can Keeping a Journal Help Your Business Grow?

LisaMCopeApril 19, 2021August 1, 2021

Hello there,

Do you journal?

I always wanted to be a person who kept a journal, but I never really got the hang of it until recently. Then I finally got it and I have to say not only do I enjoy it; I truly believe it’s making a difference.

As I'm writing this I’m officially on day 103 and have no intention of stopping. I’ve been keeping track by writing the number of days up in the corner of each page for a couple of reasons.

1. To see how long I would stick with it.

2. To see if it would really help me make some positive changes.

The answer is YES! I have been seeing definite improvements in my business and personal life. Just by taking a few minutes of quiet time first thing in the morning to write down the things I want to accomplish along with positive affirmations, especially around some of the money blocks I’ve been working through.

So far, I’ve found myself to be more focused on the important tasks in my business instead of going 50 directions at once. Which means I’m getting more done in less time. I’ve also been sticking more to my regular fitness routine instead of making excuses to skip it.

Something about writing it down every day makes it more of a priority. Also, there is that little bit of guilt when I don’t hold myself accountable.

If you haven’t tried it yet, I highly recommend it.

Here are a few tips that helped me:

Pick the Right Time – I’m a morning person, so that works best for me, but if you’re a night owl then right before bed might be better for you. Any time that you can just have 10 to 15 minutes of quiet will do. You don’t want to feel rushed, tired or preoccupied. You want your positive thoughts to flow.

Get Comfortable – It’s easier to get into your thoughts if you’re comfortable. I like using my desk. But any place you feel relaxed will do.

Turn off Distractions – Shut off your notifications and put your phone on airplane mode. You can play a little relaxing music if you like but turn off the background noise. You’ll be amazed at how much you will start to enjoy the quiet time.

Combine It with Something Else You Enjoy Doing – If you find it a little difficult at first then try combining it with a habit that you already enjoy. For instance, I enjoy a nice cup of coffee first thing in the morning, so that is when I journal. So if you like a cup of tea in the afternoon or before bed then that will work too. Anything that you do daily will help you create this new habit faster.

Make It Easy – Don’t make it hard. The simpler you make it the better. Find the most convenient way possible to fit it into your daily routine. You may have to try a few different time or ways until you figure that out but you'll be glad you did, especially when you're on day 103 and looking back at how it has positively helped your business and your life!

Go ahead and try it! Commit to at least 30 days and if you miss a day don't feel bad or quit. Just pick up the next day and keep on going.

Free Articles

To help even more you can pick up a free 10 pack of articles all about making the most out of your journaling. Just click here to go get them Bonus: They even come with PLR, so you can share everything you learn with your people too.

Before I close, I also wanted to tell you about a new training video from Melissa over at Coach Glue. If you love PLR content as much as I do, I think you’ll really enjoy it. She lays out a 7 Day Promotion Plan using one of their packages. She shares some great tips for using bits of your PLR content to get more leads and sales. Check it out here

If you don’t have one of their packages you can pick up a free one here that way you can go through the training with her.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

Do opt-in funnels make you crazy?

LisaMCopeApril 10, 2021August 1, 2021Leave a comment

Hello there,

Do opt-in funnels make you crazy?

I know sometimes they make me want to cry. I’ve been known to stare blankly at my computer screen for hours just hoping for a breakthrough.

If they make you crazy if you’re not alone. Did you know that the reason many small business owners say they can’t get their funnels set up is, they simply don’t know what to include where?

That’s what I wanted to share a quick 3-page process you can use to get your funnel set up ASAP.

I've also included two great resources that can help you get great results at the end 😉

Optin Page

This is the first page your prospect will see. You might call it a landing page, or a squeeze page. It serves ONE purpose, to get the reader to give you their email address.

Everything that follows depends on this page, so you want to be sure you:

- Include a clear call to action like “Click here to download this free report”.

- Eliminate distractions. Don’t give them anything else to do except opt-in or close the page. This means no external links.

- Address the readers’ pain and offer them solutions. (a free report, training,
checklist etc.)

Confirmation Page

I like to think of it as a holding page, while you wait for them to confirm their email address. Use it to let them know to check their email and click the link inside to confirm, so they can receive your gift.

This page has great power so don’t want to waste it! In fact, many marketers refer to it as a tripwire page. It’s where you can offer a low-priced entry level product. The idea is to qualify your new subscribers as buyers as quickly as possible. Because we all want more buyers, right?

Thank You Page

This is where they access what they joined your list to get. Depending on what that is, provide them with clear and easy instructions for viewing or downloading it.

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your subscriber opted in for you also want to showcase your other offers especially those at a slightly higher price point.

Here’s why: the person looking at this page is a hot prospect. They’ve proven they are interested what you have to offer. They’re in a buying mood, so be sure to take advantage of that by putting your most relevant offers on this page.

To encourage buying, consider including things like:

A “crazy” discount or coupon offer that isn’t available anywhere else.

A limited time offer (scarcity sells) if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do it.

Extra bonuses—give them access to additional products/services if they buy through your link on that page.

Remember insider’s deals are motivating. These should be offers that aren’t advertised on the public sales page for that product.

Putting together a sales funnel isn’t complicated or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more up-sells and down sells, but for now, this simple setup is really all you need.

Two excellent resources for you:

As promised I have two great resources for you that will help you get your funnel set up quickly.

Funnels 101 http://lisamcope.com/funnels101
Free Funnel Design Workbook http://lisamcope.com/funnel-workbook

Last tip: As you plan your funnel, start with the goal (what you're trying to sell) and work backwards to create your tripwire and your opt-in offer. This helps make the process much easier.

You want every step of the funnel makes sense in relation to the previous step and that everything you’re doing is leading people towards your main goal, which is to buy what you have to offer.

I know it's a lot and it can get very confusing, so let me know if you need help. I'm here 🙂

Thank you for reading,

Find Out What Your Audience Wants & Give it to Them

LisaMCopeMarch 12, 2021May 14, 2021Leave a comment

Hello and welcome,

I love sharing simple tips and advice that you can implement quickly to help your business grow and this week’s tip is all about finding your audience, figuring out what they want and giving it to them!

Have you ever thought about what your audience wants? Because once you know that, you will really start to see results!

Effective marketing boils down to this: Finding an audience then figuring out what they want or need and then delivering it. Keep in mind that it isn’t always about selling them a product. In fact, that isn’t where you want to start.

Once you determine WHO and WHERE your audience is, then you can start building an email list and cultivating a relationship with them. That's when the magic really starts to happen.

Tired of sitting around with you fingers crossed, hoping for better results?

You want them to get to know you. You want to provide them with helpful information, so that they learn to like you and trust you. Only then will you be able to make an offer and have them happily pull out their wallets.

A good place to start is by paying attention to your website stats. Programs like Google Analytics can provide you with a lot of information like where your readers came from, what page the landed on and where they were on your site when they joined your list. That data along with demographic information will tell you a lot about your audience.

You should always be asking questions

As your list grows and you email your readers, do your best to encourage interaction, ask them to hit reply, connect with you on social media and ask you questions. Pay attention to what they’re saying. And don’t forget to read between the lines.

For example, let’s say you’re in the fishing niche and you noticed that some of your readers are asking for suggestions on the best reels to buy or how to ty a proper fly. Do they complain about not know what works best for certain types of fish or what line to use for salt water? If you can help them find answers to their questions you will be their hero.

Dig deep and see what you can learn about your market!

Sometimes what they tell you they want isn’t the real issue. It's also a good idea to ask them for feedback and suggestions. Try to keep the questions open ended, that way you will get more information to work with.

Better yet, consider having your readers fill out a simple little survey. It’s quick and easy to do with Google forms or Survey Monkey. When you ask the right type of questions you'll get some great insight into what your readers really want and what they are willing to pay for. Giving them a way to interact with you will also contribute to the relationship.

Lastly go back and look at the past emails you’ve sent. Pay attention to open rates, click through rates and unsubscribes. If a large percentage of readers opened the email, that’s a good indication they were interested in the topic. If they clicked link to additional content, that’s even better. If on the other hand you got a lot of unsubscribes, that might be an indication that either the topic was wrong, or your language and overall message didn’t click with your audience.

Use all the information you can collect to learn more about your audience and connect with them on a deeper level. The more you know about your them, the more effective your marketing will be and the more sales you will make!

Thank you for reading,
Lisa M Cope

Recommended Resource - Here is a great blog post that shares a BIG email marketing mistake. If you're doing this you'll want to stop it immediately! Even if you decide the training isn't for you, you'll get some great info from this.

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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