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Monday Minutes #7 – Blog Post Conversions

LisaMCopeFebruary 6, 2017April 7, 2017Leave a comment

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about writing blog posts that convert your visitors into raving fans by injecting your personality to your posts. Why, because it's the fastest ways to help you gain the trust of your readers.

If you do a lot of reading online chances are you've come across dry, boring content, and to say it’s boring is putting it nicely. As a writer, you should strive to inform your readers, but you also have to keep them interested and entertained. Adding personality to your writing is one of the best ways to do that. It will also help you stand out from the crowd and more importantly from your competitors.

With that little lecture out of the way 😉 let's look at some easy ways you can make your blog posts burst with so much personality readers will feel almost like they're talking to you in person.

Tell stories

Stories are happening all the time, to all of us. If you have a unique experience on the topic you're writing about then be sure to share it because it will help make your content seem more tangible. If you don’t feel comfortable sharing your own stories don’t worry, third party stories will work too.

Talk to friends, colleges or do a search online find a great relevant story to add to your content. Don’t steal stories, that would be wrong, but you can quote and reference. Just remember the golden rule “when in doubt ask”. Generally, the story teller will be more than happy to let you use their story and thank you for the shout out.

Don't be afraid

Many writers try to make their posts appeal to everyone by staying neutral when they write, which works for reporters who just need to share the facts, but when writing for your audience you shouldn't be afraid to take a stand and voice your opinion in a polite way of course. It will help make your content more interesting. Keep in mind that when you try to please everyone, most of the time you end up pleasing no one!

Keep it close to your heart

Whenever possible choose topics that you know, or even topics you love. When you have a passion for something your excitement and energy comes through in your writing, there's no hiding it. You’ll also have a lot of the information to pull from. If you have to write about something you’re not particularly interested in (which happens when you’re working for a living) then try to find a way to connect with the topic. Look for anything about it that excites you and focus on that.

Have a conversation

One of the biggest mistakes you can make as a blogger is talking AT your readers. It makes them tune out faster than changing a radio station in the car. If you want them to relate to you it's extremely important that you talk to them just like you would a friend.

To help with this, envision your ideal reader, and rather than trying to write to your entire audience, write only to them. Another quick tip is to imagine you’re writing an email rather than a blog post, and your tone will automatically become more personable. Try it you’ll be surprised at how well it works.

If your new to this writing for profit thing it may take some time to develop your own unique personality, so keep working at it. As a blogger, it is one of them most important things you can do to increase your conversions.

I'm so glad you made it all the way to the end of this post. I truly appreciate your time and I would like to give you a little gift! It’s a printable worksheet and checklist you can download use to help you make your blog posts convert better. Enjoy!

No strings – No sign up here:
http://lisamcope.com/blog-worksheet-checklist

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

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Monday Minutes #6 – Email Deliverability

LisaMCopeJanuary 30, 2017April 7, 2017Leave a comment

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about email deliverability and we're going to go over a few tips that will help you get your emails opened and read by your subscribers.

Deliverability: is a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. It involves anything that touches email delivery, like ISPs, MTAs, throttling, bounces, bulking, and spam issues ~ Mailchimp

FACT: You spend a lot of time each week writing emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate.

If your emails land in their spam folders, you don’t have much of a chance of making a sale or building a relationship with them, so in this post I'm going to share some easy to implement tips that will help insure that your emails actually make it to your subscribers’ inboxes.

First, use a reputable service

Using a reputable autoresponder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber, Mail Chimp and GetResponse work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail.

Most autoresponder companies will list their delivery stats. In addition the good ones will make sure your emails are compliant, provide you with tips and tools that will help keep you out of hot water.

Set expectations

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to insure that outside of providing great content that your readers look forward to reading is to set expectations from the beginning.

An easy way to do this is to let them know early on when and how often they can expect an email from you. You can also let them know when they will hear from you again at the end of your email. For example, look for another email from me on Monday where I will share some more great tips with you.

Once you’ve set those expectations do your best to meet them. Of course, things happen every once in a while. In general though, do your best to keep your promise and email when your readers expect it.

Doing this regularly will improve your open rates and your overall deliverability.

Clean your list regularly

Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six month, chances are they're no longer interested in what you have to offer, so delete them or move them to another list where you can try to revive their interest without hurting the deliverability rates of your main list.

If you aren't sure how to do this check the help files of your autoresponder service to see how you can go about deleting or moving anyone that hasn’t opened an email from you in the past six months to a year depending on what type of business you have.

Following these tips and keeping an eye on your email deliverability rates in general will make sure your emails are being read by your subscribers and that’s the point of email marketing, isn’t it?

Thank you for reading,
mysig1

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Monday Minutes #5 – Tech Support

LisaMCopeJanuary 25, 2017April 7, 2017Leave a comment

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday Minutes This week’s tip is all about tech support and we are going to talk about busting through technical roadblocks that holding you back.

“No man is an island, entire of itself; every man is a piece of the continent,
a part of the main" ~John Donne

No one can know and do it all. And when you’re in business, you know there are a lot of things that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storage and the list goes on.

And here’s where many new (and even some established) business owners lose a little bit of control. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They install it. Creating a video training series? They buy Camtasia; spend weeks learning it, and more weeks recording and editing video.

While there’s a lot to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best ROI, and let go of the rest.

As my friend and mentor Nicole Dean from Awesomization Nation says, “If you’re a fish, stop trying to fly. Do what you’re good at, and let others handle the rest.”

And here’s why. You’re wasting valuable time and energy trying to do it all yourself. Take a quick look at this free calculator to find out what your time is really worth, and you’ll very quickly discover that paying someone to edit your videos or update your website is a worthwhile investment.

Now that’s not to say that you shouldn’t know anything about the techy stuff that runs your business. You absolutely should. It’s nearly impossible to outsource work if you don’t have some idea of the work that needs to be done.

What that means is, you need to have an overview. You need to know where you’re going and have a basic idea of the steps that will get you there. You need to know that these things are possible, but you don’t necessarily need to know how to do them.

For example, if you’re using Infusionsoft, and you want to send an email with a link that, when clicked, will automatically add the reader to a new campaign, then all you need to know is that it can be done. You don’t have to understand the mechanics behind it or be able to set it up yourself.

That’s what your VA is for.

And if you’re really thinking ahead (and I know you are) then you’ll also have your VA document the steps she’s using to complete the task. As part of her job, she should be helping to build your operations manual. That will make it easier for everyone on the team to get more done in less time, which in turn will save you money.

So stop fighting with technology. Learn only what you must know to do your job, and hand the rest over to someone who can do it faster and better. Then you can spend your time bringing in the money.

Thank you for reading,

mysig1

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