Do opt-in funnels make you crazy?

LisaMCopeApril 10, 2021August 1, 2021Leave a comment

Hello there,

Do opt-in funnels make you crazy?

I know sometimes they make me want to cry. I’ve been known to stare blankly at my computer screen for hours just hoping for a breakthrough.

If they make you crazy if you’re not alone. Did you know that the reason many small business owners say they can’t get their funnels set up is, they simply don’t know what to include where?

That’s what I wanted to share a quick 3-page process you can use to get your funnel set up ASAP.

I've also included two great resources that can help you get great results at the end 😉

Optin Page

This is the first page your prospect will see. You might call it a landing page, or a squeeze page. It serves ONE purpose, to get the reader to give you their email address.

Everything that follows depends on this page, so you want to be sure you:

- Include a clear call to action like “Click here to download this free report”.

- Eliminate distractions. Don’t give them anything else to do except opt-in or close the page. This means no external links.

- Address the readers’ pain and offer them solutions. (a free report, training,
checklist etc.)

Confirmation Page

I like to think of it as a holding page, while you wait for them to confirm their email address. Use it to let them know to check their email and click the link inside to confirm, so they can receive your gift.

This page has great power so don’t want to waste it! In fact, many marketers refer to it as a tripwire page. It’s where you can offer a low-priced entry level product. The idea is to qualify your new subscribers as buyers as quickly as possible. Because we all want more buyers, right?

Thank You Page

This is where they access what they joined your list to get. Depending on what that is, provide them with clear and easy instructions for viewing or downloading it.

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your subscriber opted in for you also want to showcase your other offers especially those at a slightly higher price point.

Here’s why: the person looking at this page is a hot prospect. They’ve proven they are interested what you have to offer. They’re in a buying mood, so be sure to take advantage of that by putting your most relevant offers on this page.

To encourage buying, consider including things like:

A “crazy” discount or coupon offer that isn’t available anywhere else.

A limited time offer (scarcity sells) if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do it.

Extra bonuses—give them access to additional products/services if they buy through your link on that page.

Remember insider’s deals are motivating. These should be offers that aren’t advertised on the public sales page for that product.

Putting together a sales funnel isn’t complicated or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more up-sells and down sells, but for now, this simple setup is really all you need.

Two excellent resources for you:

As promised I have two great resources for you that will help you get your funnel set up quickly.

Funnels 101 http://lisamcope.com/funnels101
Free Funnel Design Workbook http://lisamcope.com/funnel-workbook

Last tip: As you plan your funnel, start with the goal (what you're trying to sell) and work backwards to create your tripwire and your opt-in offer. This helps make the process much easier.

You want every step of the funnel makes sense in relation to the previous step and that everything you’re doing is leading people towards your main goal, which is to buy what you have to offer.

I know it's a lot and it can get very confusing, so let me know if you need help. I'm here 🙂

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

Find Out What Your Audience Wants & Give it to Them

LisaMCopeMarch 12, 2021May 14, 2021Leave a comment

Hello and welcome,

I love sharing simple tips and advice that you can implement quickly to help your business grow and this week’s tip is all about finding your audience, figuring out what they want and giving it to them!

Have you ever thought about what your audience wants? Because once you know that, you will really start to see results!

Effective marketing boils down to this: Finding an audience then figuring out what they want or need and then delivering it. Keep in mind that it isn’t always about selling them a product. In fact, that isn’t where you want to start.

Once you determine WHO and WHERE your audience is, then you can start building an email list and cultivating a relationship with them. That's when the magic really starts to happen.

Tired of sitting around with you fingers crossed, hoping for better results?

You want them to get to know you. You want to provide them with helpful information, so that they learn to like you and trust you. Only then will you be able to make an offer and have them happily pull out their wallets.

A good place to start is by paying attention to your website stats. Programs like Google Analytics can provide you with a lot of information like where your readers came from, what page the landed on and where they were on your site when they joined your list. That data along with demographic information will tell you a lot about your audience.

You should always be asking questions

As your list grows and you email your readers, do your best to encourage interaction, ask them to hit reply, connect with you on social media and ask you questions. Pay attention to what they’re saying. And don’t forget to read between the lines.

For example, let’s say you’re in the fishing niche and you noticed that some of your readers are asking for suggestions on the best reels to buy or how to ty a proper fly. Do they complain about not know what works best for certain types of fish or what line to use for salt water? If you can help them find answers to their questions you will be their hero.

Dig deep and see what you can learn about your market!

Sometimes what they tell you they want isn’t the real issue. It's also a good idea to ask them for feedback and suggestions. Try to keep the questions open ended, that way you will get more information to work with.

Better yet, consider having your readers fill out a simple little survey. It’s quick and easy to do with Google forms or Survey Monkey. When you ask the right type of questions you'll get some great insight into what your readers really want and what they are willing to pay for. Giving them a way to interact with you will also contribute to the relationship.

Lastly go back and look at the past emails you’ve sent. Pay attention to open rates, click through rates and unsubscribes. If a large percentage of readers opened the email, that’s a good indication they were interested in the topic. If they clicked link to additional content, that’s even better. If on the other hand you got a lot of unsubscribes, that might be an indication that either the topic was wrong, or your language and overall message didn’t click with your audience.

Use all the information you can collect to learn more about your audience and connect with them on a deeper level. The more you know about your them, the more effective your marketing will be and the more sales you will make!

Thank you for reading,
Lisa M Cope

Recommended Resource - Here is a great blog post that shares a BIG email marketing mistake. If you're doing this you'll want to stop it immediately! Even if you decide the training isn't for you, you'll get some great info from this.

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Email Frequency – When should you mail your list?

LisaMCopeFebruary 12, 2021May 14, 2021Leave a comment

Hello and welcome,

This week’s post all about Email Frequency!
So, exactly when should you mail your list?

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing every 3 days will get you the best results, unfortunately there's no such thing and there’s a very good reason for that.

Every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make almost any email frequency work.

First the ground work

You never want to have too much time lapse in between emails, or your readers will forget who you are. Anything less than once a month isn't good. In fact, for most business models and in most any market you don’t want to mail less than twice a month.

On the other hand, you don’t want to send more than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day.

Figuring out when to mail

Start by looking at what you’re doing right now. Then figure out how often you want to mail.

Ask yourself these questions:

Will you grow a closer connection with your subscribers by emailing more often?
Do you want to drive more traffic back to your site by emailing them links frequently?
Do you want to grow your income by making more frequent email offers?

Once you know where you’re at and where you want to be, you can make a plan for getting from point A to point B!

What you don’t want to do is to go straight from emailing once every few months to daily emails. It will cause your readers to click the spam button faster than a speeding bullet. Instead, start to gradually increase the frequency of the email you send and let your readers know you have more to share with them. Continue to add additional mailings until you're up to the goal you have in mind.

Find a good reason to mail

If you feel the need to mail more often then find a good reason. Explain to your readers why you’re mailing them daily. For example, if you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30 day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or making them feel like you're spammer.

Audience feedback

Always listen to your audience feedback on email frequency. Just keep in mind there will always be some complainers and take them with a grain of salt. If you receive complaints from multiple people regarding the same thing then you may want to rethink your strategy.

Lastly, look at data like open rates, clicks and unsubscribes to get a better feel for what frequency is working best for you and your audience.

Thank you for reading,
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