Lisa M Cope

As you know Klout is a site that allows you to measure your social media influence. This is a neat tool which many online users enjoy using. Klout uses the major social networking sites such as Facebook, LinkedIn, Twitter and Google+ to measure and then publish your influence score for others to see.

Your Klout score is determined on a score from 1 to 100 and the site uses an average on your running score over a 90 day period. So how can you improve your Klout score?

Your first step is to always post quality content to your social media sites. This content must make people want to share. The simple act of people sharing your content will increase your Klout score.

Next you want to create a community on your social media sites and this can be easily done on Facebook, LinkedIn and Google+. You can create fan pages, community pages and even groups. You should post to these communities every day and encourage sharing and comments from your followers. This increases your activity which again increases your score.

When you are running a special offer or announcing a new product then make sure you announce it on your social media sites. This allows you to create a buzz about a new launch and helps to get people excited. Excited people will be only too happy to share your content.

While Klout tracks all the main social network sites it helps if you link them to your Klout account. Even if there are a couple of social accounts that you don’t use very often it is still a good idea to link them. Then whenever you do add new content this will be seen as increased activity.

Build interaction across your social media sites by asking questions and running polls and surveys. People love to offer their opinions on all kinds of topics and finding an engaging topic can produce a buzz of activity.

Polls are great for allowing people to talk about themselves and this is a great way to start conversational threads on your pages. Social media is all about sharing and it doesn’t always have to be your content that is shared. Let your followers talk about themselves to get some good threads going with lots of comments.

By following the above points you can easily increase your Klout score and your power of social media influence for your business.

If you haven’t heard of Klout it is a website that ranks a person’s social media influence by using a scale of 1 to 100. The higher your number the higher you rank with influence when it comes to using social sites.

Klout takes information from Facebook, Twitter, LinkedIn, Google+, Foursquare and Instagram and assigns you a number. All Twitter users are automatically assigned a score and you can improve this score by creating a specific Klout account.

The goal or mission of Klout is to help people maximize their social media influence. Once you have created your account you can also link your YouTube, Blogger and other social media accounts to it. Currently these accounts do not have as much of an influence as the first ones that we mentioned.

When you post to your social sites the more interactivity that you have in your posts the more your Klout score will increase. Even getting your name mentioned or tagged helps increase your Klout score.

While you may be great at attracting hundreds of fans and followers what really counts is when these friends comment, like, share and retweet your content. This is often an aspect that people overlook and concentrate instead on building a huge fan base. While all the fans in the world are great to have it really doesn’t mean a thing if no-one takes the time to even comment on what you have to say.

If you want to have an influence on the main social media sites you need to take the time to actually use these sites. Don’t create an account and then leave it sitting high and dry. When someone does come across your page and sees that you haven’t posted in months they will automatically think that your company is out of business.

In fact by adding new information to your social sites your Klout score will improve. Social media is all about how people react to you as a person and as a business. So it makes plain business sense to use social media actively. While it is great to talk about upcoming promotions and sales, don’t forget to share information from others that is related to what your business offers.

With the increase in popularity of sites such as Klout it seems that who you are online is more important than who you are as a person or company. Your online presence is critical to your business success so don’t take using social sites too lightly.