Topic: Free Video Training - Writing Marketing Copy
Hello there,
I believe that effective copy-writing is the key to making more sales online. It is the heart and soul of almost every marketing endeavor. This video can help you develop a better understanding some of the basic components involved.
In it Ian Lurie talks about how to write copy that tells your story and sells your product or brand. I hope you find it helpful.
This is part of an extensive course at Lynda.com
In this course you will learn about the different types of copy-writing, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copy-editing team, a brand voice, and an editorial calendar.
- What is copy-writing?
- Writing the first draft
- Writing and testing headlines
- Structuring copy for print vs. online delivery
- Using typography effectively
- Rewriting copy
- Managing a team of copywriters
Watch more of the videos in this course
Until later,
Lisa M Cope