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Published on Leave a comment on Building an Integrated Online Marketing Plan – Free Training

Free training - Seeing how the medium affects the message
From: Building an Integrated Online Marketing Plan with Matt Bailey

In this short video training you're going to  be introduced the importance of developing an
integrated marketing plan.


You'll also learn that all social media is not created equally and that the way yo use it is what
really leads to more conversions from your campaigns.

intergrated_social_marketingThis is part of a complete course at Lynda.com that teaches you how to integrate all the moving parts of a successful marketing strategy including email, social media, search, and more which is a critical skill for any businesses large or small.

Topics include:

  • Assessing your resources and budget
  • Developing your brand's narrative
  • Avoiding mixing mediums
  • Marketing via search, email, and blog posts
  • Reaching fans on social media
  • Integrating video
  • Researching the market
  • Publishing content
  • Reviewing your success

Check out the rest of the course. There are several more videos available that you can watch absolutely free so that you can decide whether or not it can help your business!

If you like it come back here &
Click this Big Red Button to get a Free 7 Day Trial of Lynda.com

Lynda 7 Day Trial

 

Published on Leave a comment on Exploring Facebook for Business – Free Video Training

So, we know that Facebook is a great place for business owners
of all types to start marketing their business!

But the simple fact is it's confusing. With so much information available you would think that it would be easy, but knowing where to start and what to do can feel sort of like walking into a
Big Brick Wall!Réseau social, style tag"This information overload is what keeps so many business owners from
being successful when it comes to marketing on FaceBook."

In the video below Justin Seeley introduces you to the basics of setting up a Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand.

>>> You can watch two more videos from Justin's course for free here <<<

In the rest of his course he shows you how to post interesting meaningful posts and status updates, and identify winning strategies for building and maintaining a thriving community.

You'll learn all about:

  • Planning your pages
  • Choosing a good web address for your page
  • Engaging your community with status updates, photos, and video
  • Creating events and scheduling posts
  • Creating ads, choosing a target audience, and bidding effectively
  • Using Insights to track likes, post reach, page visits, and more
  • Monitoring and responding to comments and messages
  • Setting permissions and monitoring activities
  • Integration with other social apps, including Twitter and Pinterest

This fully revised course includes detailed information on creating ads and promoted posts, and shows how to use Facebook Insights to track your reach, page visits, and even the performance of your competitors.

He even shows you how to update your page on the go with the Facebook Pages Manager app, and tie your Facebook page into other platforms like Pinterest and Twitter.

I hope you enjoy it,
Lisa

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