Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.
This week’s tip all about using social media to
attract more customers!
There is little doubt that many online users spend a lot of their time on social media sites. How does this affect you as a marketer? Well, when used correctly social media has the potential to more than double the number of marketing leads when compared to traditional methods.
Why, because people love to share information especially when it comes to things they’ve bought and used. Who doesn’t like to go around telling their friends to go see a great movie? This concept easily applies to anyone who is selling products or services both online and offline.
For instance, Amazon has a huge influence on what products people buy by allowing their customers to leave reviews and feedback on their purchases. The majority of people will read through these comments and allow it to influence their buying decision.
This same principle applies to social media sites like Facebook, Twitter and Instagram. When people are sharing, liking and tweeting about great products the seller will enjoy a nice boost in sales. The opposite is true if a product gets a bad review. Sales will dip and may even stop all together. So, which one sounds better to you?
It is important for anyone selling products or offering a service today to have social media presence. This way customers can post and share feedback and comments about your products. By offering high quality products and providing great customer service via social media you can easily gain attention for your products and services online.
Look at Twitter for example and watch how active it becomes when people start retweeting about events that are making news. While your products may not be headline news your Twitter followers can (and most of the time gladly will) help spread the news about what you have to offer and why they like it!
Keep in mind as you post that people love to do research online for just about everything they plan to do or buy. If they happen to find your company along with posts and comments about how great your products and services are then you will naturally see an increase in new customers.
If you haven’t given much thought to using sites like Facebook, Twitter and Instagram it’s never to late to start incorporating them into your marketing plan. After all they are free to use and once you get a nice following you can use your influence to generate more leads and more sales for your business so it’s a win all around!
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Thank you for reading,
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This week we’re going to dig a little deeper into the topic of sales funnels and talk about why they leak and what you can do to fix it. For a business owner with a solid funnel in place, it’s easy to look at the number of subscribers at each level of the funnel and predict relatively accurately what the sales are going to be from day to day or week to week.
traffic. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have low (or no) sales and without sales, you’ll have no business. Yet this is where many of us struggle. How can you get more eyes on your content and more subscribers into your funnel?
This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, they deliver the goods to their new subscribers, and then nothing. No follow up emails, no offers. Nothing – crickets- silence!
When you’re just starting out, this can be a problem. You know you need to build a mailing list, but with nothing to offer them, what’s the point? The truth is, there are plenty of ways to make money in your funnel even if you don’t have your own product to sell. You just have to get creative!
