How Sales Funnels Work

LisaMCopeMarch 10, 2018March 11, 2018Leave a comment

Hello and welcome,

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs (both new and established) don't have a clear understanding of what a funnel is or how it works.

So what the heck is a funnel, anyway?

As I'm sure you can imagine, not taking the time to fully understand this critical part of your business can and will lead to fewer sales, lower profits, and ultimately, an unstable business.

The Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.

Next, you’ll have an attractive offer that requires a very small “payment” of sorts, typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. Hint, there is one on the right side of this page 😉

Your offer can be anything of value to your website visitors like a free ebook, report, how-to guide, video series, checklist, workbook, or other content that's made available to them in exchange for “opting in” to your email list.

Once a new person joins your mailing list, you’ll then present them with the free gift as well as a series emails that include more information and low-cost offers. Perhaps you have a low-priced ebook or a trial membership.

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

Don't worry this whole process can be automated, so you only have to set it up once and it will keep working for you as long as you want it to. If you want to know more about automated systems for your sales funnel check out this post. Its all about setting up an automated sales force.

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content at the top is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.

Finally, as you near the tip of the funnel, the loyalest fans and customers
will purchase your higher priced offers.

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you'll make.

Most new and even established business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.

Need a little help with your sales funnel?

Download this free Sales Funnel Checklist and use it to plan out your funnel.

If you want an easy to follow detailed plan for building out or plugging leaks in your sales funnel then I recommend this Sales Funnel Planner. You can print it out and use it yourself, use it with your clients and you can even sell it from inside your own sales funnel.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

Don't forget to check out this weeks sponsor White Label Perks Your Source for High-Value White Label PLR Content.

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Are You Planning to Win?

LisaMCopeMarch 9, 2018March 9, 2018Leave a comment

Hello and welcome,

I learned a business changing (light bulb moment) tip recently and I'm so excited to share it with you.

Even though I've been running my business for many years, sometimes I learn something that makes me go WOW! This little tip did that for me and I hope it will do the same for you too!

PLAN TO WIN!

It sounds like a given, right? Who doesn't want to win? And by win, I mean make money. That's winning when your goal is to run a successful business, but it's something that many of us don't even think about doing.

Think about it....

There is so much NOISE on the internet.
There are so many things you THINK you need to do.
There are so many DISTRACTIONS that SUCK your time!

So, what do you do if you want to win?

Ignore it!

And plan to win!

Ignore the noise, focus on important tasks first and eliminate unnecessary distractions, especially when you're working.

We must be selling every day! Now before you say, "I hate selling" Let me ask you this:

Are you in business?

If you said yes, then selling is a must. If it makes you feel better call it promotion.
Think about this. Do the retail stores hide their products because they're worried about selling too much? NO!

They sell, and they do it happily! People walk in the store knowing they're going to buy, the displays are created for selling, the cash registers are positioned for selling, the ads and content are created for selling. They are proud of their products and more than eager for you to buy them.

So the next time you think to yourself "I hate selling" STOP it and plan to WIN instead.

Plan to win through selling!
Plan to WIN through helping your PEOPLE win by recommending great products, great services, or hosting a great community.

Plan to WIN through growing your email list (so you can sell to them).
Plan to win through building your social media following (so you can sell to them).

Forget the noise.

Prepare to WIN. Think about the things you need to do to win, to get results.

Do those things every day and watch what happens next. 😉

Where did I learn this time saving tip?

From the lovely Angela Wills of Laptop Lifestyle Business Club. If you want to learn even more great things that can help you grow your business, you can join the club here Use the coupon code [ lifecantwait ] to save half off your first month!

Thanks so much for reading. I appreciate you,
Lisa M Cope

If you like this post please comment, share and fill out the short form on this page to subscribe to my list, so I can send you even more tips, information and blog updates that will help you grow your business online!

If you have any questions about any of the products or content in this post please let me know. I want you to be able to put them to good use and I'll be glad to help!
Need help: http://www.lisamcope.com/help

Monday Minutes – Using social media to attract customers 1

LisaMCopeJanuary 15, 2018February 16, 20181 Comment

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

This week’s tip all about using social media to
attract more customers!

There is little doubt that many online users spend a lot of their time on social media sites. How does this affect you as a marketer? Well, when used correctly social media has the potential to more than double the number of marketing leads when compared to traditional methods.

Why, because people love to share information especially when it comes to things they’ve bought and used. Who doesn’t like to go around telling their friends to go see a great movie? This concept easily applies to anyone who is selling products or services both online and offline.

For instance, Amazon has a huge influence on what products people buy by allowing their customers to leave reviews and feedback on their purchases. The majority of people will read through these comments and allow it to influence their buying decision.

This same principle applies to social media sites like Facebook, Twitter and Instagram. When people are sharing, liking and tweeting about great products the seller will enjoy a nice boost in sales. The opposite is true if a product gets a bad review. Sales will dip and may even stop all together. So, which one sounds better to you?

It is important for anyone selling products or offering a service today to have social media presence. This way customers can post and share feedback and comments about your products. By offering high quality products and providing great customer service via social media you can easily gain attention for your products and services online.

Look at Twitter for example and watch how active it becomes when people start retweeting about events that are making news. While your products may not be headline news your Twitter followers can (and most of the time gladly will) help spread the news about what you have to offer and why they like it!

Keep in mind as you post that people love to do research online for just about everything they plan to do or buy. If they happen to find your company along with posts and comments about how great your products and services are then you will naturally see an increase in new customers.

If you haven’t given much thought to using sites like Facebook, Twitter and Instagram it’s never to late to start incorporating them into your marketing plan. After all they are free to use and once you get a nice following you can use your influence to generate more leads and more sales for your business so it’s a win all around!

Thank you for reading,

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