Hello and Happy New Year! Welcome to this week's Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.
Let's kick off the new year by talking about setting up Your Automated Sales Force!
Have you ever wished you could hire a team of savvy sales people
to stay in touch with your prospects and clients to encourage
them to buy over and over again?
What if I told you that when you take the time to put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll be able to do it virtually hands free. All you need is a little planning.
To get your systems in place the first must-have tool you need is an autoresponder. Simply put, an autoresponder is something you set up once and it automatically sends out a series of emails on a predetermined schedule. They’re written to engage your audience and pull readers further into your funnel.
Typically, an autoresponder series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to stay productive” or “daily motivation for busy entrepreneurs.” When your reader fills out the form, they are automatically added to your autoresponder list, and you'll have their attention with every email.
The key, is to write your series with specific calls to action. It’s not enough to just send out random tips for being more productive or more motivated. You have to give them the opportunity to connect with you in other ways like on social media for instance. This will help them get to know like and trust you which will lead to them buying your products or services in the future.
Done right, your autoresponder can help you keep cash flowing,
even when business is down.
The fastest way to get your autoresponder up and running is to use a tried and true email provider such as AWeber, Getresponse or MailChimp. They are simple to set up, and extremely affordable. Plus, you can find plenty of tutorials and videos that can help you get set up quickly. If you have a little money to invest you can also find freelancers or virtual assistants (VAs) who are experienced and can set everything up for you.
As for the content, you can write it yourself or look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services. You can also hire someone to write for you or use private (PLR) or white label content, which will make the task easier.
In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.
As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.
In fact, if you’re using a more sophisticated system such as Infusionsoft or AWeber with the AW Pro Tools add-on, you can easily move people between autoresponders based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.
The best thing about taking the time to set up your automated sales force this way is that you only have to do it once and it will keep working for you as long as you want it too. It can also be duplicated over and over again to target specific segments of your market.
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