Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.
This week’s tip is all about writing blog posts that convert your visitors into raving fans by injecting your personality to your posts. Why, because it's the fastest ways to help you gain the trust of your readers.
If you do a lot of reading online chances are you've come across dry, boring content, and to say it’s boring is putting it nicely. As a writer, you should strive to inform your readers, but you also have to keep them interested and entertained. Adding personality to your writing is one of the best ways to do that. It will also help you stand out from the crowd and more importantly from your competitors.
With that little lecture out of the way 😉 let's look at some easy ways you can make your blog posts burst with so much personality readers will feel almost like they're talking to you in person.
Stories are happening all the time, to all of us. If you have a unique experience on the topic you're writing about then be sure to share it because it will help make your content seem more tangible. If you don’t feel comfortable sharing your own stories don’t worry, third party stories will work too.
Talk to friends, colleges or do a search online find a great relevant story to add to your content. Don’t steal stories, that would be wrong, but you can quote and reference. Just remember the golden rule “when in doubt ask”. Generally, the story teller will be more than happy to let you use their story and thank you for the shout out.
Don't be afraid
Many writers try to make their posts appeal to everyone by staying neutral when they write, which works for reporters who just need to share the facts, but when writing for your audience you shouldn't be afraid to take a stand and voice your opinion in a polite way of course. It will help make your content more interesting. Keep in mind that when you try to please everyone, most of the time you end up pleasing no one!
Keep it close to your heart
Whenever possible choose topics that you know, or even topics you love. When you have a passion for something your excitement and energy comes through in your writing, there's no hiding it. You’ll also have a lot of the information to pull from. If you have to write about something you’re not particularly interested in (which happens when you’re working for a living) then try to find a way to connect with the topic. Look for anything about it that excites you and focus on that.
Have a conversation
One of the biggest mistakes you can make as a blogger is talking AT your readers. It makes them tune out faster than changing a radio station in the car. If you want them to relate to you it's extremely important that you talk to them just like you would a friend.
To help with this, envision your ideal reader, and rather than trying to write to your entire audience, write only to them. Another quick tip is to imagine you’re writing an email rather than a blog post, and your tone will automatically become more personable. Try it you’ll be surprised at how well it works.
If your new to this writing for profit thing it may take some time to develop your own unique personality, so keep working at it. As a blogger, it is one of them most important things you can do to increase your conversions.
I'm so glad you made it all the way to the end of this post. I truly appreciate your time and I would like to give you a little gift! It’s a printable worksheet and checklist you can download use to help you make your blog posts convert better. Enjoy!
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Thank you for reading,
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