Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday MinutesThis week’s tip is all about tech support and we are going to talk about busting through technical roadblocks that holding you back.

“No man is an island, entire of itself; every man is a piece of the continent,
a part of the main" ~John Donne

No one can know and do it all. And when you’re in business, you know there are a lot of things that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storage and the list goes on.

And here’s where many new (and even some established) business owners lose a little bit of control. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They install it. Creating a video training series? They buy Camtasia; spend weeks learning it, and more weeks recording and editing video.

While there’s a lot to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best ROI, and let go of the rest.

As my friend and mentor Nicole Dean from Awesomization Nation says, “If you’re a fish, stop trying to fly. Do what you’re good at, and let others handle the rest.”

And here’s why. You’re wasting valuable time and energy trying to do it all yourself. Take a quick look at this free calculator to find out what your time is really worth, and you’ll very quickly discover that paying someone to edit your videos or update your website is a worthwhile investment.

Now that’s not to say that you shouldn’t know anything about the techy stuff that runs your business. You absolutely should. It’s nearly impossible to outsource work if you don’t have some idea of the work that needs to be done.

What that means is, you need to have an overview. You need to know where you’re going and have a basic idea of the steps that will get you there. You need to know that these things are possible, but you don’t necessarily need to know how to do them.

For example, if you’re using Infusionsoft, and you want to send an email with a link that, when clicked, will automatically add the reader to a new campaign, then all you need to know is that it can be done. You don’t have to understand the mechanics behind it or be able to set it up yourself.

That’s what your VA is for.

And if you’re really thinking ahead (and I know you are) then you’ll also have your VA document the steps she’s using to complete the task. As part of her job, she should be helping to build your operations manual. That will make it easier for everyone on the team to get more done in less time, which in turn will save you money.

So stop fighting with technology. Learn only what you must know to do your job, and hand the rest over to someone who can do it faster and better. Then you can spend your time bringing in the money.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

mysig1

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday MinutesThis week’s tip is all about Money Matters and we are going to talk about how to systematize everything in your business from invoicing to tax preparation.

There’s an all-too-common scenario: A seemingly successful entrepreneur is hard at work growing their business. They are working lots of hours, and their hourly rate is respectable. But the cash flow is slow or unpredictable.

Why?

Because they are working so hard that finding the time to actually take control of their money is impossible.

Invoices don’t get sent on time. Past due balances are ignored. Taxes aren’t done. And maybe worst of all, they have dozens of recurring payments that go out automatically each and every month, and they have no idea what they are or if they are even using the programs they are paying for.

Sound familiar? Sadly, that’s exactly what a lot of “successful” businesses look like. When you work at home, and you’re accountable to no one but yourself, it’s far too easy to let these little things slide until, like an avalanche, they have a devastating effect on your business.

The good news is, cleaning it up is easy, when you take the time to
put some trusted systems in place!

Start with your billing.

Sign up for (and use) a system like Freshbooks or Harvest, which will automate your timekeeping and produce invoices with a single click of a button. Then put your billing day on your calendar as an unbreakable appointment.

Log into your timekeeping app, generate your invoices, and click send. You’ll be done in a jiffy. Not only that, but most billing systems automatically send follow-up messages for unpaid invoices, so you don’t have to worry about tracking down those slow pays.

For expenses, use a single system. That might be PayPal or a dedicated credit card or even your business checking account. Whatever it is, be sure it has a reporting feature that will allow you to send monthly statements to your accountant.

At the end of every month, bundle that up with your sales report and your receipts, and send it off. When tax time rolls around, you’ll be sitting back with your feet up while everyone else scrambles to find documents and update their accounting system.

If you do your own taxes, then look for tools that will talk to each other easily. For example, you can download a Quickbooks file right from PayPal for super-fast reconciliation at the end of every month. That alone will save you hours of “doing the books.”

Two Simple Systems

Just putting these two simple systems in place can easily save you 10+ hours per month, but the even larger benefit is that the money work will get done. And what that will do for your cash flow is priceless!

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

mysig1

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Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday MinutesThis week’s tip is all about Networking Like a Ninja

Networking gets a bad rap. Some people hear the term and run for the hill’s so to speak! But as a business owner you know that meeting and connecting with people in your industry is critical to your success, but are you doing it with purpose? Do you have a solid strategy in place, or do you just “wing it?”

Admittedly, most of us are firmly planted in the wing it category, we avoid it like the plague in some cases. But what if I told you that there are some quick and easy changes that you can make that can put even your most important networking tasks on autopilot. Would that help take some of the pain and fear out of the whole process? Of course it would!

So let’s go….

First thing - outsource the research: Hire a virtual assistant (VA) who can find and connect you with potential JV partners, affiliates, guest interviews, and all the other marketing options at your disposal. Don’t shake your head and say you can’t afford it. If you truly want to grow your business, you can’t afford not to! This will allow you to focus on the important stuff like networking and lead generation. You can get the job done fast and cheap on a site like Fiverr or eLance for a few bucks.

With a list of requirements, a good VA can spend an hour or two on Google and bring back a list of hundreds of people you can then reach out to. What would a list of 100 or even just 10 new JV partners do for your business growth?

You can automate the initial contact too: Create a script or email template to use when you first reach out to potential partners. Your VA can send this in an email or make a call on your behalf, but having the script in place will accomplish two things:

The process will be much faster than if you have to think about what to say.
You’ll be able to tweak the script as you go to get better results. Just like you split test your emails, you can test your outreach process as well.

You can also automate the follow-up: At the risk of sounding like a broken record, create an email or phone script to help speed the process. You or your VA (or your email autoresponder series) can send out a series of emails to follow up on that initial connection.

Why not automate your scheduling too: Use a service such as TimeTrade or ScheduleOnce, you can easily set up your calendar with your preferred times for interviews, webinars and such. Give your JV partners links to book time with you, and the meetings will automatically appear on your calendar. No more endless back and forth to discuss potential meeting times, just a single click, and your potential partner can choose the time that works for both of you.

Here’s a hint: make sure to use your calendar diligently, because if you don’t you want to run the risk of someone scheduling time with you when you already have another commitment.

Will it take a bit of work to get these systems in place? Sure it will!

But once you get everything set up, you’ll find that attracting and working with JV partners, guest experts and others is much easier and more streamlined. Not only that, but with the time you save, you’ll be able to concentrate on creating new products and services. Or maybe just hang out with the kids or take some time off.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

mysig1

 

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Hello and welcome to this week's Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday MinutesIn this week's tip is all about setting up Your Automated Sales Force!

Have you ever wished you could hire a team of savvy sales people
to stay in touch with your prospects and clients to encourage
them to buy over and over again?

What if I told you that when you take the time to put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll be able to do it virtually hands free. All you need is a little planning.

To get your systems in place the first must-have tool you need is an autoresponder. Simply put, an autoresponder is something you set up once and it automatically sends out a series of emails on a predetermined schedule. They’re written to engage your audience and pull readers further into your funnel.

Typically, an autoresponder series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to stay productive” or “daily motivation for busy entrepreneurs.” When your reader fills out the form, they are automatically added to your autoresponder list, and you'll have their attention with every email.

The key, is to write your series with specific calls to action. It’s not enough to just send out random tips for being more productive or more motivated. You have to give them the opportunity to connect with you in other ways like on social media for instance. This will help them get to know like and trust you which will lead to them  buying your products or services in the future.

Done right, your autoresponder can help you keep cash flowing,
even when business is down.

The fastest way to get your autoresponder up and running is to use a tried and true email provider such as AWeber, Getresponse or MailChimp. They are simple to set up, and extremely affordable. Plus, you can find plenty of tutorials and videos that can help you get set up quickly. If you have a little money to invest you can also find freelancers or virtual assistants (VAs) who are experienced and can set everything up for you.

As for the content, you can write it yourself or look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services. You can also hire someone to write for you or use private (PLR) or white label content, which will make the task easier.

In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.

As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.

In fact, if you’re using a more sophisticated system such as Infusionsoft or AWeber with the AW Pro Tools add-on, you can easily move people between autoresponders based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.

The best thing about taking the time to set up your automated sales force this way is that you only have to do it once and it will keep working for you as long as you want it too. It can also be duplicated over and over again to target specific segments of your market.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

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Hello and welcome to a new weekly series, I am launching to help you grow your business online. Each week in Monday Minutes I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday Minutes

Listen to this post:

Today's tip is all about getting more exposure for your business by guest posting. It is a great way to improve the visibility of your business and it comes with quite a few other benefits including being a great way to build a solid online reputation and get your business noticed.

If you aren’t sure what guest posting is, it’s simply the process of creating content and publishing it on another person's website. It is a great example of content marketing at its finest.

The idea of guest posting isn't anything new or exciting, but it is still a very viable way to get noticed by consumers who are interested in what you have to offer. It is a win-win situation; the owner of the blog gets a free content to share with its visitors and you get the opportunity to tap into their audience.

Here are a few fast and simple rules for creating guest posts that get results.

- Stay relevant

While guest posting gives you a lot of freedom as far as the topics go, it’s important to keep your target audience in mind as you write. You also have to make sure that it is relevant to the readers of the website where you want it to be published.

Before you begin writing take some time to determine your goals for guest posting. Do you want to boost your SEO by creating backlinks to your site? Do you want to become known as an authority in your field?  Do you want to get more traffic to your business website, office or store?

Once you know what you want to achieve take some time to research a list of websites in your niche that accept guest posts or articles and then read a few of their posts; this should give you a clue as to the type of content they like to publish.

- Quality matters

Always focus on providing quality content. Did you know that many guest posters are invited by the website owners? Once you become known for the content you create you will be amazed how many people will seek you out and ask to publish your content. Imagine getting asked by popular websites in your niche to post on a regular basis. With every post leading to even more opportunities for you to get your business in front of new (potential) customers.

- Follow guidelines

Most websites that accept guest posts will have their own rules regarding the type of content they accept. They will often outline their posting guidelines on a dedicated page. Make sure you read and understand their terms completely before submitting a post. If you don’t adhere to the rules, the content you worked so hard on will most likely not get published.

This is especially true when it comes to including links within your posts. Every website will have different rules at to what they will and will not accept. For instance, some may not allow contextual linking while others will. Some will let you include affiliate links and others won’t.

However most will allow linking in the BIO or byline. This is where you will get your chance to shine, (with your shameless plug) include links and contact information for your business, so make sure you use it well!

Lastly, if you want to increase the chances of being accepted try to get noticed by the website owner. One way you can do that is by being active in their community. Take time to comment on their latest posts and be helpful to other readers on a consistent basis. While this may seem like a long process it can really pay off in the end especially if you can get published on a high traffic site. Just imagine the exposure you will get and it will keep you motivated!

Click here for a free worksheet that will help you write your blog posts faster!

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

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Calling all Bloggers, Podcasters, Authors, Speakers, Affiliate Marketers, Coaches & Consultants to Exposure & Profit 3

An Amazing Live Marketing Event
July 22-24, 2016 in Atlanta Georgia!

Are you sick and tired of trying to grow your business on your own?  I know exactly where you're coming from! I've been a solo entrepreneur since I decided to be a stay at home mom a little over 18 years ago.

I'll be honest it hasn't always been sunshine and roses.  There have been plenty of ups and downs along the way, but I have never once regretted my decision to give up working full time in order to be there and watch my daughter grow to the beautiful young lady she is today.

Even though I've been at this for a long time until recently that I realized I wasn't really seeing the success that I knew deep down in my heart was possible for my business and as I've gone through the process of rediscovering my business goals I've come to the realization that even though I pride myself as being a lone business woman capable of handling anything, my business hasn't reached its full potential because I've kept to myself, in my safe little bubble, doing my thing.

Stop living on an island of one!

Well I'm here to tell you it's time to stop living on an island of one. It’s time to grow your business with people who can help you achieve your goals and dreams. Lately it's been like a hammer hitting me in the head and it's a message that needs to be shared you're not in this alone!

There are other people in the world just like you, just like me who want to be successful. They want to be fantastic bloggers, profitable affiliate marketers, awesome coaches and until we step out of our comfort zones, start meeting and networking with them the level of success we're hoping for is always going to be just out of our reach.

That is why I'm so excited to tell you about the Exposure & Profit live event coming up in July. It is hosted by the awesome Kelly McCausey, a lovely lady that I have been following for quite a while now. She is also solo entrepreneur as well as the creator Solo Smarts and the Stretch Yourself Challenge!

Who is Kelly McCausey?

Just in case you aren’t familiar with her she’s a single mom who has built her own successful business from at home, which is exactly what I have been doing for the last 18 years. She is well respected and has established herself as a fearless leader in her community of loyal followers.

exposureandprofit-2She launched Work at Home Mom Talk Radio in 2003 where she discovered the power of using content to build a community. As it grew it was rebranded as Solo Smarts. She also creates her own information products, but her real passion is helping people build their business and working one on one with coaching clients. This is her third time hosting this EP3 and according to her raving fans it just gets better every year.

Before I tell you why I think it is so important to attend live events I want to tell you a little more about EP3, what you will learn, who you’ll learn from and how important it can be for growing your business online.

First, I want to tell you about Nicole Dean

She is absolutely one of my favorite people, she is a published author, popular speaker, and a business consultant to really smart and successful people.

She is the fearless leader of the Awesomization Nation, helps Business Coaches grow with CoachGlue and, she is the co-founder of Beachpreneurs with Kelly where they help lady entrepreneurs have bold breakthroughs from beautiful Florida beaches.

Then there is Ann Boyum

She is known as a truth teller and transformation leader in her community. She has been an executive coach since 2008 where she supports people through key transitions at work, play, and in life.

Next there is Greg Cesar

He is an international expert in creative internet marketing strategies. He knows how to sell products with over 100,000 customers buying from him online. He has helped thousands of students to drive laser targeted traffic to their websites with his creative thinking and If you go to EP3 you’ll get to learn from him.

You will also learn from:

Content Marketing Expert Alice Seba

NY Times Best Selling Author Ron Douglas

Former Corporate VP Turned Internet Profiteer Lee Collins

And Wendy Y. Bailey, who's known as the “Force of Nature” and trendsetter in the coaching industry, because of her fearless approach to innovation and that is barely scratching the surface of all the awesome people you’ll get to meet, learn from and form profitable relationships with at is live event.

If you want to see the full lineup check it out here!

ep3-lineupThere is also an awesome lineup of workshops, classes and networking events starting Thursday, July 21 with the optional refresh 😉 😉 you can find out more about that on the EP3 website.

On Friday July 22

Things kick off bright and early with the opening session keynote, followed by the art of persuasion, getting your competition too happily promote you, how to create videos that will be at high point of your marketing campaigns and content hacks that will show you how to get super cheap traffic from Facebook.

Saturday, July 23

The day starts off with another kick butt opening session followed by a class on how to attract and keep great client relationships, then moves on to how to up level your business without losing that personal touch and you’ll discover why the money’s not in the list it in the backend.

After a yummy lunch you’ll learn how to connect and create transformation in your business as well as how to attract and retain the buyers brain for more profits.

Sunday, July 24

will be the last awesome opening session followed by small group masterminds and a creative marketing strategies workshop that will teach you how to get customers that buy!

If you are an event VIP, there are some very nice extra perks and benefits, including a 3-hour mastermind lead by Nicole dean on Monday, the 25th. This is reserved for super pass holders only and is for people who really want to take action and grow their business.

vipNow for a little more of Kelly's back story. Even though she started her business in 2002 she never traveled to a live event until 2009. Before that she would watch online, see her friends go and admittedly feel left out and a little green with envy.

Which again resonates with my story because I have been at home raising my fabulous daughter, working away (alone) and haven’t had the opportunity to attend this or any live event yet. However, I am coming to the realization that networking and going to live events like EP3 are a very important part of growing your business.

"Sure you can do it without them, but why?"

I’ve always pushed these types of events to the backburner. I told myself I was too busy, I couldn’t leave my daughter, it was in in my budget, it's not for me but in all honesty it’s been fear. The fear of stepping outside of my comfort zone. After all I’ve spent years building a cozy little cocoon for myself and my business.

Does this sound familiar?

Don’t get me wrong I love working at home and I wouldn’t change the opportunity’s it’s is provided me, but it can be isolating, especially when you’ve been doing it for a long time.

The longer I do this than more I understand how important it is to get to know other people in your industry, build relationships and network with like-minded people and YES spend time socializing face-to-face even when you’re scared and it feels like it’s not something you need to do to grow your business, because it’s not true!

Imagine This

Close your eyes and imagine for a minute how fast your business could grow by getting to know people who share common goals and how those experiences could make a real difference to your success.

It could be the chance to meet people you’ve worked or done business with if in the past. it could be an opportunity to meet new people, forge new relationships and meet joint ventures partners that will help you propel your business to new heights.

exposureandprofit-1During the event you’ll learn lot about content marketing and how you can use it to get more exposure and ultimately more profits for your business online.

One thing that Kelly teaches that sticks in my mind is a common mistake that is made by many solo entrepreneurs (I know I’m guilty) It’s not promoting ourselves enough.

We create content but we don't put it out there for people to see and even worse we don't make sure that there's a call to action that leads to money. We’re too passive and we end up not getting the results we know can.

I bring that up because it has been the focus of the event over the last two years and will definitely carry over to this year.

There will also be a lot of talk about building relationships and growing a community with the idea that when you put people first and you really try to understand their wants and needs you can offer them creative solutions that meet those needs that they will happily pay for.

Ok, I've rambled on enough for this post, but before I close I want to urge you to go take a look at EP3. Check out all the fantastic speakers and classes, then make the decision take action for your business!

All you have to do is click the link or button below to find out how you can go to EP3 and get more exposure for your business. I hope to see you there!

All you have to do is click here

Ep3

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