Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about improving email open rates. We are going to talk about enticing your readers with a hint of what’s coming next.

When it comes to keeping, your readers coming back for more there is a tried and true strategy called foreshadowing. When you use in your email campaigns it can help improve your open rates. whats-next

Chances are you’ve seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. They do this to keep you intrigued enough to sit through the commercial to see the next segment.

Another good example of foreshadowing is when magazines show images and headlines or short bullets of what’s coming in next month’s issue. Again, the point is to pique your interest and get you to either buy the next issue, or even better, buy a subscription.

This technique can be easily adapted for email marketing and it works like crazy. Towards the end of your email add a line or two about what’s coming in your next email.  Make sure to be vague, saying just enough to grab the reader’s attention.

money-tableFor example, if you’re talking about why content marketing is so important and the next email is about content strategies to generate traffic, you may write something like this: “Keep an eye out for Monday’s email. We’ll talk about THE most important thing when it comes to an effective content marketing strategy. If you don’t get this right, you’re leaving money on the table.”

This works great if you publish a weekly newsletter. You can even try adding a section on what’s coming in the next issue like you see in many magazines. Keep it simple and whenever possible use images that draw attention to improve your results.

You can even take it a step further and get your subscribers to open a previously sent email. This works particularly well if you’re writing a series of emails on a related topic. Towards the beginning of your email mention something you covered in the last email, then move into today’s topic and then wrap it up with a little hint about what’s coming next.curious-reader

You don’t have to use foreshadowing in every single email. Use it when and where it makes sense. It also gives you a chance to pick up on in the subject line of your next email. Try using something like “As promised…” Even readers who missed your last email might be curious enough to open and see what you have for them.

When you begin using this technique make sure that you track and test your results so you can see if you start to see higher open rates and more importantly get your subscribers more engaged.

Make sure you look for next week's Monday Minutes. We will be talking about give your readers what they really want!  See what I did there? 😉 😉

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello There!

I hope you had a wonderful Thanksgiving and that you’re having a fun-filled weekend.  I have a little gift just to let you know that I think you’re awesome and I’m thankful for you!

It’s a pretty blog planning kit that includes 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine. No strings - no sign up required!

You can grab your little gift here:
http://lisamcope.com/pretty-blog-plan

Now for the Black Friday Deals:

No doubt your inbox has been barraged with Black Friday sales. I have been weeding through them most of the morning and I found what I think are some great deals you might like.

I’m just going to list them for you quickly, so you can decide which ones you want to check out. Some of them are only good today, while others last through Monday.

4 PLR Resell Video Courses:
http://lisamcope.com/stephenOpens in a new window
Choose from over 80 different video courses


AutoPixar:
http://lisamcope.com/autopixarOpens in a new window
Coupon Code: blackfriday


Magnetic Video PLR:
http://lisamcope.com/magnetic-videoOpens in a new window
This is a Black Friday dime sale launch. No coupon needed, but the price is going up as we speak.
HINT: if you choose stay on this page after the exit pop you can get a better price 🙂


DFY Templates:
http://lisamcope.com/dfy-templatesOpens in a new window
Coupon code: BLACKFRIDAY2017
Grab a free template package in their exit pop, check it out and if you like it you can use the coupon code to save on any of their packages.


Buzz Monthly: New subscribers save 50% through Cyber Monday
http://lisamcope.com/buzzOpens in a new window
Coupon code: 50THANKS
You'll get you first month for $5 or $50 if you choose the annual option.


Product Launches Black Friday PLR Special:
http://lisamcope.com/black-friday-superpackOpens in a new window
With this lead magnet package you can snag 4 Reports, 4 Action Checklists, 4 Lead-Generating Opt-in Pages, Cover Graphic, Social Media Graphics and postable updates for less than $10


40% off JR Lang's entire PLR store through Monday:
http://lisamcope.com/internet-slayersOpens in a new window
Coupon code
: blackfriday40

I can't guarantee that these offers will still be available when you are reading this, but I hope you find something useful and that you have a fantastic weekend!
Talk soon,
Lisa

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about preselling, because if you aren't preselling then chances are you're leaving money on the table. 

When you're doing any type of marketing online, it's important to understand the practice of preselling. To use this method, you don’t need to be an expert marketer. Contrary to popular belief, preselling isn’t a difficult skill to master. It’s not something you should be uncomfortable doing. As a matter of fact, it’s one of the softest forms of selling and when done right it can be one of the most effective.

So, what exactly is preselling?

As we well know, people browse the Internet for information. Generally, they don’t go online to buy immediately. Mostly they just search for information on things that interest them, that will help solve their problems or make their lives easier. However, if they find something worth buying as they browse they can be enticed to purchase. Preselling is all about conditioning the minds of online consumers to buy your products and services.

In order to presell your potential customers, your website should have helpful, relevant and interesting information. If they find it helpful they will naturally begin to trust you and your recommendations. Always keep the know, like and trust factor in mind as you create content.happy-customer

Also, keep in mind that most online consumers are unfamiliar with you and your business. It’s your job to endear yourself to them. You should do everything you can to make them think and feel as if your site is the answer to all their wants and needs.

When you take the time to establish that connection with your online visitors then you are that much closer to making a sale and more importantly attaining a loyal, longtime customer. Just remember, people are smart, so honesty is always the best policy.

Here are a few tips that will help you presell more effectively:

Visual appeal

Make your website attractive to your visitors. Sure, most people go online looking for information, but they will be far more motivated to read your content if they like the look and feel of your site.

Proof and statistics

People like proof. If you can provide them with proof and statistics that the products or services, you offer work like you say they do then you’ll have a much better chance of converting your visitor into a paying customer. You can do this in several ways including customer reviews and testimonials. This form of social proof is extremely effective. Amazon is a perfect example!

The call to action

The ultimate goal of preselling is to eventually make a sale so don’t be shy when it comes to closing the deal.  If you want to persuade readers to buy your product, be direct to the point. The best time to do this is after you’ve provided them with information that will help them make an informed decision because they are all warmed up and receptive to your recommendations.

presell-contentWrite and submit

While, these things are great tools to help you presell, they won't matter much if you don't have any visitors. So, the last tip I have for you is to write articles (or blog posts) related to your products and services, then submit them to directories or other websites that accept guest posts. You can also post them on social media sites like FaceBook, Twitter and so on. This will not only help drive traffic to your website, it will also help warm people up before they even visit.

Download your free procrastination busting worksheet and checklist here:
http://lisamcope.com/procrastination

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello there, I hope you're planning a fun-filled weekend!

Welcome to this weeks wrap up...

wrap-uplmcIn each weeks Friday Wrap Up I'm going to be sharing new products, tools and free marketing goodies that come out with you.

To kick off this weeks finds, let's start with the new PLR:

This has been a banner week for PLR launches. There were lots of goodies to be found.

First we have Viral Marketing Biz in a Box Monster PLR by Dr. Amit Pareek.

We all know that viral marketing isn’t just about creating a buzz about a brand, it also an effective way to drive business.viral-marketing-plr

The problem is, how to make something go Viral and it’s a tough problem to solve!

This brand new “Biz in a Box” Monster teaches all the nuts and bolts about “Viral Marketing” and you can sell it as your own!

It is a Complete & Step by Step Course on:

– Viral Marketing Basics
– Setting up your Viral Website
– Creating your Viral Content

Plus, you get some really nice bonuses that can help boost your ROI.

Here are two quick options for you:

Check out this Video for a Quick Review:
http://lisamcope.com/viral-marketingPLR

OR – Grab this free report to find out more:
http://lisamcope.com/viral-marketing-report

Next we have Facebook Ads Authority. This is another great Done-For-You PLR package from Aurelius Tjin.  I love his stuff! The main eBook is called Facebook Ads Authority. It's a completely brand new guide sharing How To Use Facebook Ads To Get More Leads, Build Brand Awareness And Make More Sales.

Here's what's included:

  • Over 11,000 words (60 pages) of "how to", step-by-step content. 100% unique and original with the editable DOC file so you can freely edit the eBook. PDF version included.
    facebook-ads-authority
  • Screenshots and images embedded throughout the pages, so it's not just all boring texts!
  • Printable Checklist, Resource Cheat Sheet and Mindmap

  • Salesletter & Thank You Page

  • A Lead Magnet & Opt-in Page

  • High-Quality Professional Graphics

  • Articles, email swipes and viral social images

He's also offering some very nice bonuses during the launch to sweeten the deal.  You can get all the juicy details and watch a short video on everything that comes in the package here: http://lisamcope.com/Facebook-ads-authority

unstoppableplr

You may also want to check out his Nitro Wealth PLR Membership. He has a great trial offer for only $1.00. I have been a member for the last couple of years and I can always find great way's to put his content to work for my business.

 

 

Then I came across this Setting Up an Etsy Store guide. It's 16 pages long with just etsy-store-plrover 5,000 words.  Inside is is packed full of juicy details on how to get started with an Etsy store.

Now, Etsy isn't for everyone, but it is a great marketplace for people who know how to use it effectively.

  • Report – Setting Up An Etsy Store
  • Editable ecovers in 2 styles
  • Powerpoint Slides that cover main points
  • MP4 Video – Ready to Use

If your subscribers are interested in selling online or developing alternative steams of income through an Etsy store then I think you will find real value in this PLR.

Get all the details for this one here:
http://lisamcope.com/EtsyStorePLR*Right now you can use the coupon code
( 80D9B199 ) to save $5.00, But I'm not sure exactly how long that will last.

Now for the techy stuff.

I found Instant Spokesperson Essentials.  Full disclosure, I haven't had a chance to fully dig into this one yet, but if you are into video marketing then you may find it interesting.

It's a complete, set of pre-made, local niche-market videos that can be used to start video marketing businesses or bring in more sales for an existing one. These videos are all set and designed to boost the leads and sales of any client you sell them to, which makes your job easier.

spokes-personEach video has:

  • Professional actors
  • Professional graphics
  • Professional branding
  • Video scripts that are psychologically proven to convert.

You'll also receive full training on how to best use the videos along with some extra goodies like, video graphics, social media graphics and royalty free music that you can use in your own videos.

Watch this video overview to see if it is a good fit for your business:
http://lisamcope.com/instant-spokesperson

* One (very) nice thing I like about this package is that 10% of all sales are going to help Toy's for Tots, which is an awesome way to give back!

toys4tots

I also wanted to mention last weeks notable tool, Split Test Monkey because even though the launch discount is over, you can still get in on the early adopters license and a nice discount with the coupon code [MONKEY10] if you haven't had a chance to check it out yet.

This app makes it easier than ever for you to split test your sales letters to optimize conversions, boost sales, get affiliates excited about promoting your offers. What I like about it is that it does all the number crunching and tracking for you. I've seen a lot of split testing tools and not only do they have a steep learning curve you almost need a  math degree just to understand the statistics they spit out.

Not with Split Test Monkey, 
All you have to do is set the tool to "auto optimize,"
and it does all the hard work!

split-test-monkeyTo make it even better:

  • There's nothing to download.
  • There's nothing to install.
  • You don't need to crunch any numbers.

Split testing is all about increasing your profits.

It's the single best way to boost your profits without getting more traffic, without raising your prices, and without spending a single cent more in advertising.

I could start listing all of the reasons why you should be split testing but I'm pretty sure is you've been doing business online for any length a time you understand the importance testing everything.

Who is Split Test Monkey For? It's for Email List Builders, Affiliate Marketers, Product Vendors, Social Media Marketers, Media Buyers & Advertisers, Ecommerce Store Owners, Bloggers, Authors & Publishers! Basically if you are selling anything online and you want to increase your ROI on the traffic you need to be split testing your campaigns!

If you have been looking for an easier way then go watch this video demo: http://lisamcope.com/split-test-monkey I think you'll like what you see!
You can save 10% when you use the coupon code: [MONKEY10]

Now for the Freebies

Free Guide: How to Put Your PLR to Use!

use-plr-today
This is from Sue at Buy PLR Today. It includes some nice and easy ways to start using your PLR to increase your traffic, subscribers and sales!

Grab you copy here:
http://lisamcope.com/using-PLR

You do have to go through the shopping cart, but it is fast and painless 🙂

 

New Client Kit from Coach Glue
If you've been thinking about branching out free-client-kitinto coaching then this kit will help you on your way. It includes 17 done for forms that you can use to on-board and manage new clients. You can download it here: http://lisamcope.com/client-kit

 

There is still time to grab $5.00 PLReasyplr

Lastly, don't forget to grab your $5.00 from Easy PLR  There is  a variety of niches. The discount is only available for a short time, so go take a peek ASAP! Get all the juicy details here:
http://lisamcope.com/easyplr

 

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading! I hope you have a great weekend!
Until next time,
mysig1

If you missed it, make sure you check out last weeks post. I can't guarantee that you will still be able to get all the launch discounts, but you may still find a couple of good deals.

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Yes, some of the links in the posts I publish are "affiliate links". This means if you click on them and make a purchase I will receive some sort of compensation. Regardless, I only recommend products and services that I have checked out and believe will help you grow your business.

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about knowing your strengths and weaknesses. If there’s one common mistake that holds business owners back from achieving the success they are hoping for, it's that they try to do too much!

It’s not that they try to grow too fast or expand beyond their reach. It’s that they try to do too much on their own.

Does this sound familiar?business-tired

I create my own content.

I man my own help desk.

I post my own social media updates.

I edit my own videos.

I write my own sales copy.

Are the bells and whistles going off in your head?

The list goes on, and while at first glance it might seem like this approach makes good financial sense, the truth is, it’s actually killing your productivity.  Why? Because you’re spending more time trying to figure out how to do all those things, and not enough time doing the things you’re great at!

If you’re a top-notch list builder, then answering support tickets is a waste of your time. If social media marketing is where you excel, then video editing is taking you away from that important money-making task.

It’s OK to let go of some of the tasks that maybe you’re not so good at and let others do those things for you. Chances are they can do them more efficiently and for less money than you can.

Another BIG problem with trying to do everything yourself is: you will hate it and when we hate something we avoid it. Next thing you know, things are slipping through the cracks, not getting done, deadlines are being missed and your profits are disappearing.  All while you’re trying to figure out how to fit even more into your day, feeling overwhelmed and frustrated because you aren’t getting anywhere.

There’s got to be a better way, right?

keySo, what’s the key to getting things done in your business? It’s knowing what your strengths are and then focusing your energy on the things that you’re good at. Leave to stuff you’re not so good at to someone else.

Start by making a list of all the tasks that you find yourself postponing. Those are the first things you can outsource. Be honest about it too! Don’t just put the things you really dread, make sure you include those mundane tasks that suck your time.

Once you have your list prioritize it according to how much you dislike the task, as well as how easy it would be to turn over to someone else. For example, if you don’t have a flair for creating images for your adverting campaigns and the thought of fighting with Photoshop gives you a headache then outsourcing this task should be at the top of your list.

On the other hand, you might really hate keeping your books, but if it requires you giving access to your bank account to someone else, then it’s something you should probably keep it on your own task list at least for now.

You don’t have to outsource everything in your business. Learning how to outsource effectively takes time. Start with one or two things and then branch out gradually. You’ll find that when you concentrate on what you do well and let go of the things you struggle with; you’ll love your business more, be much more productive and ultimately get your business up to the level of success you want it to be.

Download your free procrastination busting worksheet and checklist here:
http://lisamcope.com/procrastination

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello there, I hope you're planning a fun-filled weekend!

Welcome to this weeks wrap up...

wrap-uplmcTo kick off this weeks finds, let's start with the new tools on the block:

The first one is Split Test Monkey. This brand new app makes it easier than ever for you to split test your sales letters to
optimize conversions, boost sales, get affiliates excited about promoting your offers.

What I like about this app is that it does all the number crunching and tracking for you. I've seen a lot of split testing tools and not only do they have a steep learning curve you almost need a  math degree just to understand the statistics they spit out.

Not with Split Test Monkey, 
All you have to do is set the tool to "auto optimize,"
and it does all the hard work!

split-test-monkeyTo make it even better:

  • There's nothing to download.
  • There's nothing to install.
  • You don't need to crunch any numbers.

Split testing is all about increasing your profits.

It's the single best way to boost your profits without getting more traffic, without raising your prices, and without spending a single cent more in advertising.

I could start listing all of the reasons why you should be split testing but I'm pretty sure is you've been doing business online for any length a time you understand the importance testing everything.

Who is Split Test Monkey For? It's for Email List Builders, Affiliate Marketers, Product Vendors, Social Media Marketers, Media Buyers & Advertisers, Ecommerce Store Owners, Bloggers, Authors & Publishers! Basically if you are selling anything online and you want to increase your ROI on the traffic you need to be split testing your campaigns!

If you have been looking for an easier way then go watch this video demo: http://lisamcope.com/split-test-monkey I think you'll like what you see!
You can save 20% when you use the early adopter coupon code:
[MONKEY20]

instastoreNext we have InstaStore. This software let you create ecommerce websites that sell Amazon and AliExpress products in a snap. Not only that, you can populate your store simply by searching for products on Amazon or Ali-Express, which means you can have a store with 100s of products ready to go with a few clicks. Once selected  the products are instantly populated into your website with descriptions, reviews and ratings.

What makes this software a bit different from others are these features:

- Easy, Clean store interface that sells anything!
- Automatically import curated video reviews
- Reward visitors with gift certificates
- Run contests right inside FaceBook
- Incentivized social-sharing
- Built in insights and store analytics
- Build a list with any autoresponder, or export leads as CSV

Now, this isn't for everyone, but for people who have a good grasp on what it takes to drive traffic through affiliate links it can be a real time saver.

Watch the video demo here:
http://lisamcope.com/InstaStore

Next let's talk Email

First we have the 4-in-1 Email Tool SuiteThis is a cloud based software that gives you 4 emails tools in 1 that you can use in your email campaigns.

These tools include:
emailtools
Email Timer that allows you to create countdown timers within your emails.

Email Image, which is a custom image creator that personalizes images with your recipients name on the image.

Email Video, so you can add custom video 'gifs' that play right inside of your emails.

Email Survey, this makes it easy to add surveys that people can fill out in your email and once they've filled out the survey and depending on the outcome the user will be redirected to the URL of your choice.

What I like about this 4 in 1 toolkit is that the tools are so simple yet powerful. I think when they are used properly and ethically they have the potential to substantially increase email conversions. If that's something that interests you then I recommend you watch the 2 minute video demo half way down the page here:
http://lisamcope.com/email-tools

Next we have Email Marketing Revolution. This is a brand new business in a box with private label rights. We all know how important email marketing is and this done-for-you course on email marketing is a great way for you to teach your subscribers how they can use it to their advantage.

Here's what's included:email-revolution
- Sales Demo Video
- Conversion-Driven Sales copy
- Training Guide (23,000 words!)
- Professional Minisites
- Email Swipes to promote the product
- Full Set of Animated Banners
- Professionally designed Graphics
If you hurry you get these bonuses:
BONUS #1: Cheat-Sheet
BONUS #2: Mind-Map
BONUS #3: Top Resources Report

You can check it out here:
http://lisamcope.com/email-revolutionPLR

Now for the Freebies

free-client-kitFree New Client Kit from Coach Glue If you've been thinking about branching out into coaching then this kit will help you on your way. It includes 17 done for forms that you can use to on-board and manage new clients. You can download it here: http://lisamcope.com/client-kit

5 PLR Articles on “Creating New Habitscreating-new-habits

Mentioned this one last week and it's still available. If you like encouraging your readers to create new and better habits for themselves, then this PLR bundle is for you. You can use them for a short report, post them to your blog, or add them to a bigger info product

http://lisamcope.com/creating-habits

17 Ways To Use Your Autoresponder

I've talked about this one a couple of times, because I really like it and it's still available. It's 17 Ways To Use Your Autoresponder To Get More Traffic And Sales from Jimmy D Brown over at Lead Magnet Central. You can download your copy here: http://lisamcope.com/17ways

There is still time to grab $5.00 PLReasyplr

Lastly, don't forget to grab your $5.00 from Easy PLR  There is  a variety of niches. The discount is only available for a short time, so go take a peek ASAP! Get all the juicy details here:
http://lisamcope.com/easyplr

 

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading! I hope you have a great weekend!
Until next time,
mysig1

If you missed it, make sure you check out last weeks post. I can't guarantee that you will still be able to get all the launch discounts, but you may still find a couple of good deals.

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Yes, some of the links in the posts I publish are "affiliate links". This means if you click on them and make a purchase I will receive some sort of compensation. Regardless, I only recommend products and services that I have checked out and believe will help you grow your business.