Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip all about getting a bigger impact with your Instagram photos.

Instagram is one of the largest social media platforms on the internet and in terms of engagement it’s one of the best. This powerful social network has an ability to inspire brand loyalty like almost no other platform thanks to its highly visual nature. Unlike other networks, you can use it to make your business, products and services look more glamorous and exciting thereby selling a dream to your audience.

When it comes to marketing on Instagram, your objective is to sell a dream!

You want to promote a certain lifestyle and communicate a way of life to your audience that they will find inspiring and will convince them to follow your channel and eventually become a loyal customer.

For instance, if you have a coaching business, then you need to portray a lifestyle that’s full of positive energy and abundance and that makes you appear as someone who can help your clients change their lives for the better. On the other hand, if you have a fashion brand, then you need to show people that you’re put together and looking beautiful, thereby selling them the dream that your products will do the same for them.

So, the BIG question is… how do you sell the dream?

With Instagram it’s all about the details

When it comes to painting a picture with your Instagram pictures, it’s important that you pay attention to even the smallest details. You image need to communicate a successful business. No one wants to buy from someone who looks unprofessional or seems as though they can’t get their own act together!

  • Keep in mind that it’s the tiny things you forget that can indicate the most about you and your brand.

For example, if you are taking photos of your physical product to make it look more attractive on Instagram, then you need to think about the condition of the packaging as well as the props and the stetting. While you may have the most fantastic product on the planet, if there is a coffee stain and some cookie crumbs on the table next to it then it won’t matter. Your audience will only see the mess.

Tell a story with your photos

Think about the small details in your photo and how can indicate other things about yourself and your business. Think about the story you are telling through the things that are present or absent in your images.

For example, you can share a photo of yourself running in the rain, or you can take a photo of your running shoes covered in mud with your water bottle next to them for effect. In just a few words, this is telling your audience that you’ve just been on a run and it says something about your determination and your love of fitness.

When you leave the viewer to fill in the blanks, it can often have a bigger impact than if you come right out and attempt to ‘say’ something with your photo.

Love those filters

Instagram is all about the filters! It's one of the things that makes it so well suited for marketing. A filter can increase the saturation and contrast in a photo, thereby making a sunny location look that much brighter and more vivid. There are all kinds of fun filters that can make your photo look more appealing to your followers with the tap of your finger.

When you’re using filters, think about the emotions you want to evoke and then tweak your photo to inspire a reaction from your followers! Just remember that even if they know it isn’t true to life, it’s all about the way it makes them feel.

Are you ready to stop ignoring Instagram and learn how to use it for your business? Download your Free Guide: 21 Powerful Ways to Use Instagram to Get More Clients Opens in a new window and start using it strategically and authentically to build a vibrant, active community that will attract your ideal client. *note this is created for coaches, but the principles will apply to any business.

You can also download a free Instagram companion worksheet and checklist here: http://lisamcope.com/instagram-worksheet

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,


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Many people think that building a huge following on social media is all it takes to become a successful influencer. There is actually a lot more to this than you may realize.

While it may be easy for you to create a new Facebook fan page and build a following of thousands of fans, what you need is active followers. An active follower or fan is someone who takes the time to comment and share your content. It is this activity that the major sites like Klout and Kred take into consideration when measuring your influence.

It is possible to get your fans and followers to engage with you by following some simple steps. First remember that social media is about sharing content. While you main goal may be to have others share your content, this will not happen unless you share theirs first.

Another aspect that you want to master is the one of listening. Listen and read the comments that your fans post and then take action on them. By doing this you are actually showing them that you are interested in what they have to say. This will help you build trust and respect amongst your followers and in turn this will improve your power of influence.

Always remember to be yourself when using social media and don’t try to come over as you think people want you to. You should know what your brand is and what message you are trying to convey to people. This places you in an honest light and again helps to build trust with your customers. After all you want to be someone who your customers can happily do business with.

When it comes to adding content to your social media sites then always aim for quality content first. When having any type of social media conversation it is best to have one great conversation with one person than to try and have a mediocre one with ten or twenty people at one time.The question Are You A Game Changer on a blackboard

Social media is meant to be fun so don’t forget to include this in your business. You don’t always have to be serious. Exposing a fun side will not hurt your business at all. Instead it will make you look more human and friendly to your followers and more approachable.

So instead of worrying about how to become the next best social influencer, just get out there and inject your personality into your sites. You may be surprised by what happens.

How many times have you seen content go viral on Facebook and Twitter and wished the same would happen to yours? As a business owner you can no doubt see the impact this could have on your business so how do you achieve this?

As you know content is king and producing quality content for your social media sites is crucial. Unfortunately this is one step that is often overlooked by many marketers and business owners. Instead of taking the time to write a quality post they quickly throw something together and then start posting about it all over the social media sites.

It is always important to keep in mind that social media is all about sharing. People share their thoughts, their feedback on products and they love to share images and anything that is fun.

If you keep the above concepts in mind then you can easily improve your social media site status and grow your influence. When it comes to social media there is a rule for content in place. This rule is 50/30/20 with 50% of your content coming from news, 30% of your content should be about you, your personality and what you do online. The last 20% should contain information about your business. You do not want to confuse these last two as they are quite different.

Your personality is what will attract followers and fans to your social media accounts. While your business will attract potential customers and by using these together you are creating a business personality that people will know, like and trust.

When it comes to your content it is in your best interests to post content that is positive in nature. Combine this with a friendly personality and you are well on your way to mastering social media. This is much better than being known for always posting negative content.

While posting about your business and what you are doing is great social media followers like to know more about you. This includes posting content about the area where you live, local news stories, sports, music and trending topics in your niche.

To really increase your influence in social media you must always remember to share content and don’t be afraid to share what your competitors are up to. Use your social media sites to have fun while building your reputation, your brand and your area of influence will automatically follow.

Social Media is now the accepted platform to keep in touch with your friends and share information about your life in general. This type of sharing has increased so much in recent years that some professionals have wondered if this is actually a good thing or not. Can you share too much online?

While it is possible to share way too much online today, studies have also shown that sharing with friends can help increase a person’s self esteem. Could this concept be applied to improving your own confidence about your business as well?

No one is debating the popularity of social media sites. Thousands of people make a point of logging into their accounts first thing in the morning to check for updates.

The way you communicate with people has its own influence on how people perceive you. If you always share negative content people will view you as a negative type of person. On the other hand if you share upbeat information along with images and jokes people will assume you are friendly and approachable.

Have you ever read posts on your own page from your friends that have made you feel jealous of what they were up to? You wished that your life was that much fun? You naturally assume that they are always having a great time. While this could be true there is also the aspect that they are not at all happy and are posting great content just so that they appear to be having fun.

While it is easy to post fake content this is not something you want to do for your business. If you are not as confident about your business as you should be try to find upbeat news and happenings in your industry.

This will do a couple of things for your self esteem. First you will realize that you are in a good business and are heading in the right direction. Secondly by posting about new developments you are indeed boosting your companies self image along with your self esteem. You are coming across as someone who is keeping up on all the trends within your industry.

One important area to look at on your social sites is your profile. This could very easily be the one thing that is causing your lack of self confidence in your business. Making improvements to your profile could make a world of difference to your business.

There is no doubt that social media has come a long way in recent years. Even the presidential election in the U.S. incorporated social media sites. The birth of the U.K.’s latest prince found its way onto social media and this would have been unheard of even a decade ago.

If you check the social media influencer site Klout you can see that there are many big names listed on it. President Barack Obama is listed along with companies like Wal-Mart and Coca Cola and all the major celebrities have high Klout scores.

The use of social media has now become an acceptable method for doing business not just for politicians and celebrities but for small business owners as well.

So how does social media affect society today? Well one of the best reasons for using social media is for researching both products and people. How many employers run Facebook checks on people before deciding if they are worth interviewing or not?

Social media is also used for people to leave comments and feedback on products, movies, music and more. If you just enjoyed a great meal at a local restaurant you are more inclined to login to Facebook or Twitter and tell all your friends about it. The same applies to a new product you may have just purchased. If it was good you let other people know and if it was bad you are definitely going to tell your network to beware.

One huge site that has an enormous amount of social influence isn’t really a social media site at all. Amazon is the largest online retailer with millions of visitors to their website each day.

Their influence comes from allowing customers to post reviews and comments on products they have purchased. Some of these comments range into the hundreds and no doubt this is going to influence anyone’s buying decision.

You have to agree that you would certainly make a purchase if the item in question has a ton of positive reviews. On the other side of the coin if it has nothing but negative comments you are going to steer clear of it.

Social media definitely has a large influence on society today so it only makes sense, as a business owner, that you would want to tap into this area as well. Take a queue from Amazon and get your customers to write reviews about your products or services and see if you don’t experience a business growth.

If you haven’t heard of Klout it is a website that ranks a person’s social media influence by using a scale of 1 to 100. The higher your number the higher you rank with influence when it comes to using social sites.

Klout takes information from Facebook, Twitter, LinkedIn, Google+, Foursquare and Instagram and assigns you a number. All Twitter users are automatically assigned a score and you can improve this score by creating a specific Klout account.

The goal or mission of Klout is to help people maximize their social media influence. Once you have created your account you can also link your YouTube, Blogger and other social media accounts to it. Currently these accounts do not have as much of an influence as the first ones that we mentioned.

When you post to your social sites the more interactivity that you have in your posts the more your Klout score will increase. Even getting your name mentioned or tagged helps increase your Klout score.

While you may be great at attracting hundreds of fans and followers what really counts is when these friends comment, like, share and retweet your content. This is often an aspect that people overlook and concentrate instead on building a huge fan base. While all the fans in the world are great to have it really doesn’t mean a thing if no-one takes the time to even comment on what you have to say.

If you want to have an influence on the main social media sites you need to take the time to actually use these sites. Don’t create an account and then leave it sitting high and dry. When someone does come across your page and sees that you haven’t posted in months they will automatically think that your company is out of business.

In fact by adding new information to your social sites your Klout score will improve. Social media is all about how people react to you as a person and as a business. So it makes plain business sense to use social media actively. While it is great to talk about upcoming promotions and sales, don’t forget to share information from others that is related to what your business offers.

With the increase in popularity of sites such as Klout it seems that who you are online is more important than who you are as a person or company. Your online presence is critical to your business success so don’t take using social sites too lightly.