social media – Lisa M Cope

Monday Minutes – Using social media to attract customers 1

LisaMCopeJanuary 15, 2018February 16, 20181 Comment

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

This week’s tip all about using social media to
attract more customers!

There is little doubt that many online users spend a lot of their time on social media sites. How does this affect you as a marketer? Well, when used correctly social media has the potential to more than double the number of marketing leads when compared to traditional methods.

Why, because people love to share information especially when it comes to things they’ve bought and used. Who doesn’t like to go around telling their friends to go see a great movie? This concept easily applies to anyone who is selling products or services both online and offline.

For instance, Amazon has a huge influence on what products people buy by allowing their customers to leave reviews and feedback on their purchases. The majority of people will read through these comments and allow it to influence their buying decision.

This same principle applies to social media sites like Facebook, Twitter and Instagram. When people are sharing, liking and tweeting about great products the seller will enjoy a nice boost in sales. The opposite is true if a product gets a bad review. Sales will dip and may even stop all together. So, which one sounds better to you?

It is important for anyone selling products or offering a service today to have social media presence. This way customers can post and share feedback and comments about your products. By offering high quality products and providing great customer service via social media you can easily gain attention for your products and services online.

Look at Twitter for example and watch how active it becomes when people start retweeting about events that are making news. While your products may not be headline news your Twitter followers can (and most of the time gladly will) help spread the news about what you have to offer and why they like it!

Keep in mind as you post that people love to do research online for just about everything they plan to do or buy. If they happen to find your company along with posts and comments about how great your products and services are then you will naturally see an increase in new customers.

If you haven’t given much thought to using sites like Facebook, Twitter and Instagram it’s never to late to start incorporating them into your marketing plan. After all they are free to use and once you get a nice following you can use your influence to generate more leads and more sales for your business so it’s a win all around!

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

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Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Monday Minutes #17 – Impact With Instagram Photos

LisaMCopeApril 17, 2017April 25, 2017Leave a comment

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

This week’s tip all about getting a bigger impact with your Instagram photos.

Instagram is one of the largest social media platforms on the internet and in terms of engagement it’s one of the best. This powerful social network has an ability to inspire brand loyalty like almost no other platform thanks to its highly visual nature. Unlike other networks, you can use it to make your business, products and services look more glamorous and exciting thereby selling a dream to your audience.

When it comes to marketing on Instagram, your objective is to sell a dream!

You want to promote a certain lifestyle and communicate a way of life to your audience that they will find inspiring and will convince them to follow your channel and eventually become a loyal customer.

For instance, if you have a coaching business, then you need to portray a lifestyle that’s full of positive energy and abundance and that makes you appear as someone who can help your clients change their lives for the better. On the other hand, if you have a fashion brand, then you need to show people that you’re put together and looking beautiful, thereby selling them the dream that your products will do the same for them.

So, the BIG question is… how do you sell the dream?

With Instagram it’s all about the details

When it comes to painting a picture with your Instagram pictures, it’s important that you pay attention to even the smallest details. You image need to communicate a successful business. No one wants to buy from someone who looks unprofessional or seems as though they can’t get their own act together!

Keep in mind that it’s the tiny things you forget that can indicate the most about you and your brand.

For example, if you are taking photos of your physical product to make it look more attractive on Instagram, then you need to think about the condition of the packaging as well as the props and the stetting. While you may have the most fantastic product on the planet, if there is a coffee stain and some cookie crumbs on the table next to it then it won’t matter. Your audience will only see the mess.

Tell a story with your photos

Think about the small details in your photo and how can indicate other things about yourself and your business. Think about the story you are telling through the things that are present or absent in your images.

For example, you can share a photo of yourself running in the rain, or you can take a photo of your running shoes covered in mud with your water bottle next to them for effect. In just a few words, this is telling your audience that you’ve just been on a run and it says something about your determination and your love of fitness.

When you leave the viewer to fill in the blanks, it can often have a bigger impact than if you come right out and attempt to ‘say’ something with your photo.

Love those filters

Instagram is all about the filters! It's one of the things that makes it so well suited for marketing. A filter can increase the saturation and contrast in a photo, thereby making a sunny location look that much brighter and more vivid. There are all kinds of fun filters that can make your photo look more appealing to your followers with the tap of your finger.

When you’re using filters, think about the emotions you want to evoke and then tweak your photo to inspire a reaction from your followers! Just remember that even if they know it isn’t true to life, it’s all about the way it makes them feel.

Are you ready to stop ignoring Instagram and learn how to use it for your business? Download your Free Guide: 21 Powerful Ways to Use Instagram to Get More Clients Opens in a new window and start using it strategically and authentically to build a vibrant, active community that will attract your ideal client. *note this is created for coaches, but the principles will apply to any business.

You can also download a free Instagram companion worksheet and checklist here: http://lisamcope.com/instagram-worksheet