Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.
This week’s tip all about getting a bigger impact with your Instagram photos.
Instagram is one of the largest social media platforms on the internet and in terms of engagement it’s one of the best. This powerful social network has an ability to inspire brand loyalty like almost no other platform thanks to its highly visual nature. Unlike other networks, you can use it to make your business, products and services look more glamorous and exciting thereby selling a dream to your audience.
When it comes to marketing on Instagram, your objective is to sell a dream!
You want to promote a certain lifestyle and communicate a way of life to your audience that they will find inspiring and will convince them to follow your channel and eventually become a loyal customer.
For instance, if you have a coaching business, then you need to portray a lifestyle that’s full of positive energy and abundance and that makes you appear as someone who can help your clients change their lives for the better. On the other hand, if you have a fashion brand, then you need to show people that you’re put together and looking beautiful, thereby selling them the dream that your products will do the same for them.
So, the BIG question is… how do you sell the dream?
With Instagram it’s all about the details
When it comes to painting a picture with your Instagram pictures, it’s important that you pay attention to even the smallest details. You image need to communicate a successful business. No one wants to buy from someone who looks unprofessional or seems as though they can’t get their own act together!
- Keep in mind that it’s the tiny things you forget that can indicate the most about you and your brand.
For example, if you are taking photos of your physical product to make it look more attractive on Instagram, then you need to think about the condition of the packaging as well as the props and the stetting. While you may have the most fantastic product on the planet, if there is a coffee stain and some cookie crumbs on the table next to it then it won’t matter. Your audience will only see the mess.
Tell a story with your photos
Think about the small details in your photo and how can indicate other things about yourself and your business. Think about the story you are telling through the things that are present or absent in your images.
For example, you can share a photo of yourself running in the rain, or you can take a photo of your running shoes covered in mud with your water bottle next to them for effect. In just a few words, this is telling your audience that you’ve just been on a run and it says something about your determination and your love of fitness.
When you leave the viewer to fill in the blanks, it can often have a bigger impact than if you come right out and attempt to ‘say’ something with your photo.
Love those filters
Instagram is all about the filters! It's one of the things that makes it so well suited for marketing. A filter can increase the saturation and contrast in a photo, thereby making a sunny location look that much brighter and more vivid. There are all kinds of fun filters that can make your photo look more appealing to your followers with the tap of your finger.
When you’re using filters, think about the emotions you want to evoke and then tweak your photo to inspire a reaction from your followers! Just remember that even if they know it isn’t true to life, it’s all about the way it makes them feel.
Are you ready to stop ignoring Instagram and learn how to use it for your business? Download your Free Guide: 21 Powerful Ways to Use Instagram to Get More Clients Opens in a new window and start using it strategically and authentically to build a vibrant, active community that will attract your ideal client. *note this is created for coaches, but the principles will apply to any business.
You can also download a free Instagram companion worksheet and checklist here: http://lisamcope.com/instagram-worksheet
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Thank you for reading,
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