One good form of paid traffic is to buy and sell ads. If you are looking to generate traffic to your site you will want to look for places where you can buy advertising space. On the other hand if you want to make money from advertising you can sell advertising space on your website.

We will concentrate on buying ads in this article as a way to drive traffic back to your site or offer. One of the easiest ways to get people to your site is to give them something for free. This could be a book, report, video or even a collection of photos or graphics.

The best way to set up your offer is to create a landing page for your ad. Do this first before you actually buy any advertising space on a website. Create a landing page and have your offer ready to go.
Your next step is to create a simple ad, your ad length will depend upon where you are advertising your site. So now is the time to start looking for places where you can buy advertising space.

Buy and Sell Ads is one place that offers reasonable rates. One thing to take note of is to look for available advertising space that is currently not in use. When premium website space is empty the webmaster is not making any money. Sometimes you can place an ad quickly at a much cheaper rate and still see some decent traffic in return.

When looking for suitable places take a look to see what niches they offer and make sure that your site is relevant. For example with Buy and Sell Ads they have tons of niches including pets, business, marketing, sports, travel and more.

Get a feel for the site by reading the ads and you can even see what type of offers they are promoting. This way you can get a good feel if what you had in mind will work.

Your next step is to read the specifics for creating an ad and follow them, pay attention to word length and the type of offers which are allowed. Then simply create your account and set up your advertising offer.

Don’t forget to always test your ads and check in daily to see your results. Any good company will have an easy to use interface that is user friendly and suited to beginners and experienced marketers alike.

For anyone who wants to jump start their business, using paid traffic sources is a great solution. However, if you have never paid for traffic before getting started this may be a little daunting. This article will cover the basics of what you can expect when starting out with paid traffic for the first time.

First you want to understand what paid traffic methods are available. Some of the top ones that you may recognize are Google Adwords, Bing Ads, Banner Ads, Facebook Ads and LinkedIn Ads.

As you will see many of the top social sites are offering their own advertising methods. These methods only apply to their sites so remember this, but when you think about how large Facebook and LinkedIn are, you can see that these are a great traffic source to tap into.

With any paid advertising method you will have to set up an account with the program that you choose to use. Along with this you will have to provide them with a payment method for your ads. This is normally a credit card so you need to have one that you can use for your business. It is advisable to have a credit card that is dedicated to business expenses, easier for doing your taxes at the end of the year.

Inside your account you will have the ability to create your ads and then set up a limit for what you want to spend each day. This is very important and will ensure that you don’t overspend on ads that aren’t working.

To create a good ad you will want to perform keyword research for your site. You should have a good idea of what keywords you are targeting. To see which keywords your visitors are using use Google Analytics or log into the Awstats section of your web hosting company. Then use these keywords in your ads to get even more traffic.

You need to have a goal in mind before starting any advertising campaign. Are you looking to create sales, get people to sign up to your email list or to like your Facebook page? These are all great goals and will help deliver more traffic to your site.

The above are the basics that you will need to get started with using paid traffic sources. Be sure to look for other methods such as banner advertising and using text

The topic of paid traffic is large and can be confusing for anyone just starting out with it. While you may feel a little overwhelmed about how to go about using this traffic method it is not that difficult to learn. You definitely want to take the time to learn the basics of paid traffic and the various platforms that you can use to advertise.

There are many ways to use paid traffic and some of the most popular include using Google Adwords, Google Adsense, Banner advertising and making use of mobile marketing.

You may be wondering if this is a viable marketing method that you should be using. This is a common concern for many marketers and how do you know when it is time to start paying for your traffic?

One of the reasons people decide to pay for traffic is to see results faster. You may be running a special offer and want to get this in front of as many people as possible. Other reasons include that your site is just not getting enough traffic or you are tired of waiting for all the free traffic methods to take effect.

Before diving into paid traffic you need to determine what you can comfortably afford to spend on advertising. Then look for appropriate places to advertise. Instead of using Google Adwords right away it may make more sense to buy and ad on a major website.

Another idea is to write an article and then pay a more prominent site to advertise it for you. This method can really help ramp up your traffic and don’t forget that this would be a permanent link on a top blog. Your post or article will be available for years to come and could potentially be a traffic generation method for years as well.

It is always recommended to start out with a small advertising campaign at first. Then as you get more experienced you can increase the amount of money you want to use for advertising.

Another aspect of using paid traffic is to have a way to track your efforts and your results. Why spend money on advertising if you don’t know if it is generating your desired goals?

If you use something like Google Adwords or Bing Ads inside your account you will have access to performance reports. You should monitor these carefully and make adjustments as necessary.

Using paid traffic methods is easy just research your preferred method and always start slowly with a small campaign.

By planning your campaigns and managing them you will be in control of your budget. It is so important to set a budget that you can afford. Just because you hear about people spending $100 per day on traffic you don’t have to. You can get started by using just a few dollars a day. Do an amount that you are comfortable with and stick to it.

Your next step is to prepare your ads and this is done by researching which keywords to use. You can use the Google keyword tool for ideas and they even have a section on keyword groups, this was specifically developed to use with their Adsense program.

The keyword tool will allow you to come up with ideas for specific keywords to use in your campaigns. Remember you want to set up more than one ad group of keywords and always use keywords that are relevant.
If you are going to use Bing Ads they have a similar tool that you can use to create your ads.

To write a successful ad you need to know and understand who your target customer is. If you know who your customers are that is great and you should know the following about them including:

  • Gender
  • Age
  • Location
  • Education

Use a site such as Quantcast for learning the demographics of your potential new customers. This site is basically for US websites and can give you a great insight of who your visitors are and where they are coming from.

You can use this information to write an ad that will appeal to your target market. For example if you know that your target customer is aged in their twenties and has a college education you can write directly for them. For an older market you would want to write an ad from a different perspective.

By getting into the head of your customer you will begin to understand what they are looking for. You can then offer solutions for them and this will generate more traffic to your site.

Always write at least two ads so that you can split test them and see which one delivers better results. This is easy to do if you decide to use Google Adwords as your paid advertising method. They allow you to easily set up and test different campaigns that you can track inside your account.

Generating traffic to your website is extremely important for anyone marketing their business, offline or online. The sole purpose of your website is to generate sales or leads and this can only be achieved by getting visitors to your site. Obviously the more visitors you have the more traffic you receive and this in turn creates a website which is profitable.

Paid traffic methods are one of the best ways to get more visitors to your site. This is because it offers much faster results than using free traffic sources.

The main paid traffic sources that are used by the majority of marketers today are as follows.

Pay Per Click Advertising
This is referred to as PPC traffic and is one of the top paid traffic programs used. Basically you are paying for your advertisements using a pay per click basis. You sign up to a specific company and they will show your ad on various websites. You only pay when a visitor clicks on your ad. The amount of money you pay will usually depend on the popularity of the keyword you have used, the more popular words will require a higher payment.

Ezine and Solo Ads
This is a type of email marketing where you pay the list owner for the opportunity of sending out an email ad to their list. The owner will have strict guidelines for the type of advertising they allow to their list. Usually it is to receive a free gift in return.

This type of advertising method is best used in conjunction with a landing page. This is a page that the visitor fills out with their email address in order to access their gift.

You can find solo ad providers by searching online. Ezines are simply newsletter type magazines which are sent out via email on a weekly or monthly basis. There are thousands of available ezines and newsletters, so look for suitable ones in your niche that have lots of subscribers.

Other Paid Advertising Methods
In this category we should include paid press releases, text links and banner ads. All of these can produce great results for your website. These may not be as expensive as using a PPC method and can often be a good way for a beginner to use as a paid traffic method.

Using paid traffic can sometimes be confusing but if you take the time to research this topic you can find plenty of solid information on the subject. Always remember to plan out your campaign and to set a budget. This way you will not be in for any surprises!

A good way to get started is to use a combination of free and paid traffic sources until you have seen results, you can then increase your paid traffic campaign.

One of the biggest questions regarding traffic to your website is whether you should pay for traffic or not? This question has been up for debate for a long time and we will attempt to answer it within this article.

Marketers who pay for traffic will tell you that this was their best investment ever. The downside is you often hear about marketers who have lost hundreds or thousands of dollars due to using paid traffic. No-one wants to lose money so just what is your best course of action?

You really need to do your homework and research each method that you are considering to use. Don’t just sign up for an account and blindly send out ads. Take the time to research how they suggest setting up your advertising method and read their guidelines as well as any terms and conditions.

Remember there are various types of paid traffic available and some of the most popular include:

  • Google Adwords
  • Bing Ads
  • Banner Advertising
  • Ezine and Solo Ads
  • Facebook Ads

When you start searching for paid traffic sources you will find a ton of companies offering many different kinds of advertising. Be careful if you sign up with a large company, you don’t want to commit to having to use them for the long term. Instead you want to be able to test various ways to advertise and see which ones bring you the best results.

There are many opinions on what results you can expect to see with paid traffic. Much of it will depend on how targeted your ads are. Of course the better the ad the more traffic or leads you will generate from it.

Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.
Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.