Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about email deliverability and we're going to go over a few tips that will help you get your emails opened and read by your subscribers.

Deliverability: is a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. It involves anything that touches email delivery, like ISPs, MTAs, throttling, bounces, bulking, and spam issues ~ Mailchimp

FACT: You spend a lot of time each week writing emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate.

If your emails land in their spam folders, you don’t have much of a chance of making a sale or building a relationship with them, so in this post I'm going to share some easy to implement tips that will help insure that your emails actually make it to your subscribers’ inboxes.

First, use a reputable service

Using a reputable autoresponder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber, Mail Chimp and GetResponse work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail.

Most autoresponder companies will list their delivery stats. In addition the good ones will make sure your emails are compliant, provide you with tips and tools that will help keep you out of hot water.

Set expectations

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to insure that outside of providing great content that your readers look forward to reading is to set expectations from the beginning.

An easy way to do this is to let them know early on when and how often they can expect an email from you. You can also let them know when they will hear from you again at the end of your email. For example, look for another email from me on Monday where I will share some more great tips with you.

Once you’ve set those expectations do your best to meet them. Of course, things happen every once in a while. In general though, do your best to keep your promise and email when your readers expect it.

Doing this regularly will improve your open rates and your overall deliverability.

Clean your list regularly

Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six month, chances are they're no longer interested in what you have to offer, so delete them or move them to another list where you can try to revive their interest without hurting the deliverability rates of your main list.

If you aren't sure how to do this check the help files of your autoresponder service to see how you can go about deleting or moving anyone that hasn’t opened an email from you in the past six months to a year depending on what type of business you have.

Following these tips and keeping an eye on your email deliverability rates in general will make sure your emails are being read by your subscribers and that’s the point of email marketing, isn’t it?

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

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Topic: Getresponse List Building Program shows you how to add up to 10,000 new subscribers to your list in as little as 90 days!

Hello there,

In this post I want to talk to you a little bit about the new list building program from Getresponse. It's free to get started and it can take you from complete newbie to
expert list builder in a matter of weeks. Watch this quick video and then look below
to find out what is included in the program.

Attract up to 10,000 subscribers in 90 days for free!

Find out more and get started here!

With the Getresponse List Building Program, you will learn how to:

• Grow your contact basegetresponse
• Receive exclusive educational materials in each session:
video tutorials, presentations, tasks to complete
• Create beautiful newsletters
• Learn how to combine online marketing tools effectively

If you aren't familiar with Getresponse, it it a very powerful email marketing and autoresponder platform that allow you to create and mange campaigns from one easy to navigate dashboard. To take advantage of the free training you are required to  register for a free 30 day trial which you can easily cancel at anytime with not strings attached.

I have been using Getresponse for many years and I highly recommend it and when you take advantage of the free training along with the free trial you really don't have anything to lose and plenty of subscribers to gain!

Start your free trial and get access to the
Getresponse List Building Program at no extra cost!

By the time you complete the program, you'll have an eager audience of up to 10,000 subscribers.

Enjoy,
Lisa M Cope

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

A squeeze page is a dedicated page that entices someone to sign up for something. This could be a webinar, a free video or a gift such as a coupon, ebook or report. You can include any type of gift you like but it is best to offer something which is related to your business.

Before setting up your squeeze page you want to get your free offer or gift prepared. You can write this yourself, use a ghostwriter, or use a PLR product which you modify. Once you have this ready upload it to your website or deliver it through a service like Dropbox or Box.com.

Now it is time to work on your squeeze page. There are several ways to do this as well including:

  • Creating an html page
  • Using a free template
  • Purchasing a Squeeze page software
  • Using a plugin

Your squeeze page should highlight what your offer is about. You need to list the main features and benefits of the product. It is best to highlight these by using a bulleted list.

A good squeeze page should always include the following elements:

  • An attention grabbing headline
  • List of benefits
  • A desire for your reader to want more info
  • A strong call to action

By combining all of these elements you are creating a strong desire in your reader, one that they will act on. With the end action being that they subscribe to your list to get your free gift or offer.

Having a striking image or using a video are two other good tactics which you can use on your squeeze page. An image makes your page visually pleasing and a video is a great way to include additional information about your product. You could even pop in a couple of testimonials in there.

Once your squeeze page is finished you can upload it to your website and your page will be live. Don’t forget to add your autoresponder code into your form so that subscribers are added to your list. If you are using a squeeze page software there will be a place to add this in.

Your next step is now to promote the heck out of your new squeeze page. You can promote it on all your social sites, and you can use the link in your signature file in forums. Even when you leave blog comments you can use the URL as your website. Just look for every opportunity you can and leave your link.

So just how do you get people to join your mailing list? This is such an important question for many new marketers. Today the face of marketing is changing and people are using social media sites for almost everything.

People use Facebook and Twitter to update their day with what they are doing and how they are feeling. So if people are spending so much time on these sites it makes sense for you to take advantage of this.

If you don’t currently use social media that much for your business you need to improve this. This isn’t hard to do and all you have to do is starting posting about what you are doing each day. This includes linking to blog posts you write or about a new discount you are offering. Even sharing things you like outside of your business is a good idea.
Let’s see how you can put using social sites together with building your list. Well, first you can post a link to your squeeze page on your wall or page. Plus you can leave informative posts about what you are offering.

Offering people access to a private group is often a great way to entice people onto your list. Of course you will want to offer them valuable information that you don’t give out to other people. You are offering them something special so make sure you keep to your word.

Adding new subscribers to your list doesn’t always happen overnight and you may need to spend time letting people get to know you first. Then when they are comfortable with you they will be ready to join your list.

If you enjoy using images and graphics don’t forget about including sites like Pinterest into your list building efforts. You can create a photo contest and run it via Pinterest, just have everyone post to a specific board. They will need to subscribe to your list in order to find out who the winner is.

Facebook provides you with the opportunity to run surveys and polls so why not take advantage of this? Ask questions and actively ask people to Like and Share your poll. This way you can potentially reach more people who are interested in what you have to offer.
Get into the habit of becoming a regular user of your social accounts and you will discover ways to build your list and to keep them entertained and happy.

Business owners today need to have an active list of subscribers. This could be a newsletter list, a buyer’s list or a general interest list that is related to your business in some way.
Creating a list isn’t that difficult to do. All you need is a couple of basic tools and you are ready to go. Let’s take a look at the basics:

Autoresponder – there are several companies that offer an autoresponder service. The most popular ones are Aweber, Get Response, iContact and Mail Chimp. It is recommended that you go with a paid service otherwise you may find that the company sends out promotions along with your emails. This can really tick off your subscribers plus it doesn’t look professional. You can get started with a service for a basic account for under $20 a month, some even have low cost monthly trials.

Actually that is all you need to start list building unless you don’t have a website or blog set up! Using a reliable service will ensure that your emails get delivered and you now have one central portal where you can manage your emails from.

Once inside your account you will find that creating a list and an opt-in form is relatively easy. This will differ depending upon which service you chose. Just follow their instructions and if you run into any difficulty use their help or support function.

Your next step is to place your form onto your website. Again this is easy to do if you have a wordpress site. You simply take the code and place it inside a text widget in your side bar. You can also have your form displayed at the end of each of your blog posts as well. This just makes it so easy for people to sign up, especially if they just enjoyed your post. All they have to do is read, enjoy and give you their email address.

A good way to entice people to part with their email address is to give them something in return. This could a free book or report, access to a private video or a free coupon or even a 20 minute consultation.
This really covers the very basics of getting started with building a list. Getting an opt-in form on your website is a great start. From there, as you learn more about list building, you can improve your techniques.

Once you have your first list in place it is time to start sending out emails to your subscribers. It is important to stay in touch on a regular basis so that they don’t forget who you are.

There are a couple of different ways you can send out emails to your list. The first one is by creating a Follow up Sequence. These are pre-written emails that you load into your autoresponder service and schedule them to go out at certain intervals.

Most people recommend that you have a minimum of seven email messages scheduled. These don’t have to be that long and the first one should be sent as soon as the person opts into your list. Just thank them for joining your list or newsletter and tell them a little about who you are. This is also a good time to let them know how often you are going to email them.

By telling them in advance that you are going to be mailing several times a week or once per month, the person will expect to see your email in their inbox. If you say nothing and bombard them with daily emails you will get a large number of unsubscribes.

Another type of email message is called a Broadcast. These are used when you have a special announcement to make to your list. This could be when you are releasing a new product or you found a great deal on something of interest.

Broadcast messages can be used in addition to your follow up emails. Many marketers will send broadcasts out after the initial seven emails. The advantage of sending a broadcast is that you can send it to more than one list and you can schedule it to go out.

The last type of email message is called a Blog Post email. This is simply, as its name suggests a notice to your list that you have just published a new blog post. Your subscribers can read the post inside their email or click on the link and go to your actual blog.

Here’s a quick recap of the different types of email messages:

  • Follow Up Sequence – great for engaging new subscribers and allowing them to get to know you. It is recommended that you create seven messages.
  • Broadcast Message – useful for announcements and special offers
  • Blog Post – use to engage your list and let them know you just added new content to your blog

Use these tips to get started on the right track and keep your list engaged and happy with your content.