Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip all about Email Frequency!
Exactly when should you mail your list?

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing every 3 days will get you the best results, unfortunately there's no such thing and there’s a very good reason for that.

Every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make almost any email frequency work.

First the ground work

You never want to have too much time lapse in between emails, or your readers will forget who you are. Anything less than once a month isn't good. In fact, for most business models and in most any market you don’t want to mail less than twice a month.

On the other hand, you don’t want to send more than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day.

Figuring out when to mail

Start by looking at what you’re doing right now. Then figure out how often you want to mail.

Ask yourself these questions:

  • Will you grow a closer connection with your subscribers by emailing more often?
  • Do you want to drive more traffic back to your site by emailing them links frequently?
  • Do you want to grow your income by making more frequent email offers?

Once you know where you’re at and where you want to be, you can make a plan for getting from point A to point B!

What you don’t want to do is to go straight from emailing once every few months to daily emails. It will cause your readers to click the spam button faster than a speeding bullet. Instead, start to gradually increase the frequency of the email you send and let your readers know you have more to share with them. Continue to add additional mailings until you're up to the goal you have in mind.

Find a good reason to mail

If you feel the need to mail more often then find a good reason. Explain to your readers why you’re mailing them daily. For example, if you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30 day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or making them feel like you're spammer.

Audience feedback

Always listen to your audience feedback on email frequency. Just keep in mind there will always be some complainers and take them with a grain of salt. If you receive complaints from multiple people regarding the same thing then you may want to rethink your strategy.

Lastly, look at data like open rates, clicks and unsubscribes to get a better feel for what frequency is working best for you and your audience.


Don't forget to check out this weeks sponsor Piggy Makes Bank Your Source for quality PLR Content. They even have some great 30 Day Challenges that you can use in your next email campaign


If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 


Download your free pretty blog kit here:
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Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about improving email open rates with foreshadowing. We are going to talk about enticing your readers with a hint of what’s coming next.

Do your email open rates leave you scratching your head and wondering why people aren't excited to see what you have to say?

When it comes to keeping, your readers coming back for more there are plenty of tried and true strategies that you can try. One of my favorites is a little technique called foreshadowing and when you use in your email campaigns it can definitely help improve your open rates.

Chances are you’ve seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. They do this to keep you intrigued enough to sit through the commercial to see the next segment.

Another good example of foreshadowing...whats-next

is when magazines show images and headlines or short bullets of what’s coming in next month’s issue. Again, the point is to pique your interest and get you to either buy the next issue, or even better, buy a subscription.

 

This technique can be easily adapted for email marketing and it works like crazy. Towards the end of your email add a line or two about what’s coming in your next email.  Make sure to be vague, saying just enough to grab the reader’s attention.

money-tableFor instance, if you’re talking about why content marketing is so important and the next email is about content strategies to generate traffic, you may write something like this: “Keep an eye out for Monday’s email. We’ll talk about THE most important thing when it comes to an effective content marketing strategy. If you don’t get this right, you’re leaving money on the table.”

This works great if you publish a weekly newsletter. You can even try adding a section on what’s coming in the next issue like you see in many magazines. Keep it simple and whenever possible use images that draw attention to improve your results.

You can even take it a step further and get your subscribers to open a previously sent email. This works particularly well if you’re writing a series of emails on a related topic. Towards the beginning of your email mention something you covered in the last email, then move into today’s topic and then wrap it up with a little hint about what’s coming next.curious-reader

You don’t have to use foreshadowing in every single email. Use it when and where it makes sense. It also gives you a chance to pick up on in the subject line of your next email. Try using something like “As promised…” Even readers who missed your last email might be curious enough to open and see what you have for them.

When you begin using this technique make sure that you track and test your results, so you can tell if you are getting higher open rates and more importantly increased subscriber engagement.

Make sure you look for next week's Monday Minutes. We will be talking more about how to use Instagram to grow your business!  See what I did there? 😉 😉

Want a head start? Check out this post about how to use Instagram to gain attention for your business.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content.

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about becoming more confident in your business!

Many small business owners struggle with low self-confidence, especially when they’re first starting out. Low confidence can destroy your dreams and hold you back from the success you crave. Today I want to talk to you about three of the ways that low confidence might be impacting your business:

Your income level is “stuck”.

You’re not making as much as you want to and you’re not sure why. Many money issues often come back to a lack of confidence. It might be that you’re not asking your clients to pay what you’re really worth or it might be that you won’t launch higher-ticket products for fear no one will purchase them.

Developing your confidence is one way to boost your income. As your confidence increases, customers and clients will be even more attracted to your business. This can create a cycle of increasing confidence along with increasing income.

Accepting the wrong clients.

Clients know when your confidence is low. While most of them won’t take advantage of this, there are some that will. These clients will be demanding and may try to haggle with you over price or convince you to do extra work for them.

Don’t give into the pressure from bad clients. As your confidence grows, start looking for clients that will see you for the skilled professional you are.

You play small.

When you lack confidence, you don’t let yourself shine. Then you end up missing out on opportunities that you really wanted to take like appearing as a guest on a podcast or participating in a joint venture with a business owner you admire.

Playing small may feel safer but it can severely limit the growth of your business. Try challenging yourself to take one small risk each week. As time goes by, you’ll find it gets easier to own your awesomeness.

The good news is that low confidence doesn’t have to mean the end of your business. Learning about mindset and working to improve yours can help you develop the confidence you need to build a successful business.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about building your email list!

You've probably heard more than one marketer talk about how the money is in your list and that you have to have build one if you want your business to be profitable, but do you really understand the real value in list building for your own business?mailing list

You do your research and decide to promote a specific product that offers a nice commission. Then you do a little test campaign, make a few sales and decide it’s a winner so you set up a website dedicated to just this one product. You spend time and money promoting it all over the place and a steady stream of sales starts to come in. All you focus on is driving traffic to your affiliate link, because it’s profitable.

Then one morning you wake up and find out that your income stream has dried up and affiliate marketing gone bustpayments have stopped and you have no idea what happened. You do a little digging, contact the company only to find out they have stopped selling that product, quit using affiliates or have completely gone out of business without any warning or notice at all!

Even though you may have sold hundreds of products to happy customers you have no idea who they are and how to contact them. Your income stream literally and completely disappeared over night leaving you back a t square one. Can you guess why?

Yes, it's because you didn't build your email list!

Now let’s look at this from a new perspective. You go through the entire process, pick a product, build a website and market it everywhere only this time you take it one-step further by adding a landing page with an opt-in form.

optin form example
"This little is form is your golden ticket to contact people who are interested in the types of products you are promoting"

All you have to do is get them to fill it out!

As visitors arrive on your site, you can lure them in with valuable information to presell the product or service you're promoting. You can do this by offering them a little gift as enticement in exchange for submitting the form. This could be a video review or a short report with more information about the product or an extra bonus if they purchase through your link.

These people are then added to your own private mailing list, separate from the company you're promoting and you can feel free to contact them anytime you have new information to share.

???????????????????????????????????????Now when you wake up to the news that your product is no longer available, the affiliate program is gone or the business has gone bust then you don’t worry about losing your customers, you simply replace product A with product a new similar product B. Then send out an email telling all your subscribers that you’ve discovered this great product that they will love.

Another great thing about building you list is that you can develop a lasting relationship with email profits your customers by emailing them regularly and providing them with great information. Once they know, like and trust you they will gladly follow your recommendations, which is one of the best ways to ensure a continuous stream of income for your business.

Hopefully this little post has helped you understand the importance of building your
email list!

Why not start yours today?

If you have any questions please feel free to ask!
Happy list building,
Lisa 🙂

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about preselling, because if you aren't preselling then chances are you're leaving money on the table. 

When you're doing any type of marketing online, it's important to understand the practice of preselling. To use this method, you don’t need to be an expert marketer. Contrary to popular belief, preselling isn’t a difficult skill to master. It’s not something you should be uncomfortable doing. As a matter of fact, it’s one of the softest forms of selling and when done right it can be one of the most effective.

So, what exactly is preselling?

As we well know, people browse the Internet for information. Generally, they don’t go online to buy immediately. Mostly they just search for information on things that interest them, that will help solve their problems or make their lives easier. However, if they find something worth buying as they browse they can be enticed to purchase. Preselling is all about conditioning the minds of online consumers to buy your products and services.

In order to presell your potential customers, your website should have helpful, relevant and interesting information. If they find it helpful they will naturally begin to trust you and your recommendations. Always keep the know, like and trust factor in mind as you create content.happy-customer

Also, keep in mind that most online consumers are unfamiliar with you and your business. It’s your job to endear yourself to them. You should do everything you can to make them think and feel as if your site is the answer to all their wants and needs.

When you take the time to establish that connection with your online visitors then you are that much closer to making a sale and more importantly attaining a loyal, longtime customer. Just remember, people are smart, so honesty is always the best policy.

Here are a few tips that will help you presell more effectively:

Visual appeal

Make your website attractive to your visitors. Sure, most people go online looking for information, but they will be far more motivated to read your content if they like the look and feel of your site.

Proof and statistics

People like proof. If you can provide them with proof and statistics that the products or services, you offer work like you say they do then you’ll have a much better chance of converting your visitor into a paying customer. You can do this in several ways including customer reviews and testimonials. This form of social proof is extremely effective. Amazon is a perfect example!

The call to action

The ultimate goal of preselling is to eventually make a sale so don’t be shy when it comes to closing the deal.  If you want to persuade readers to buy your product, be direct to the point. The best time to do this is after you’ve provided them with information that will help them make an informed decision because they are all warmed up and receptive to your recommendations.

presell-contentWrite and submit

While, these things are great tools to help you presell, they won't matter much if you don't have any visitors. So, the last tip I have for you is to write articles (or blog posts) related to your products and services, then submit them to directories or other websites that accept guest posts. You can also post them on social media sites like FaceBook, Twitter and so on. This will not only help drive traffic to your website, it will also help warm people up before they even visit.

Download your free procrastination busting worksheet and checklist here:
http://lisamcope.com/procrastination

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about knowing your strengths and weaknesses. If there’s one common mistake that holds business owners back from achieving the success they are hoping for, it's that they try to do too much!

It’s not that they try to grow too fast or expand beyond their reach. It’s that they try to do too much on their own.

Does this sound familiar?business-tired

I create my own content.

I man my own help desk.

I post my own social media updates.

I edit my own videos.

I write my own sales copy.

Are the bells and whistles going off in your head?

The list goes on, and while at first glance it might seem like this approach makes good financial sense, the truth is, it’s actually killing your productivity.  Why? Because you’re spending more time trying to figure out how to do all those things, and not enough time doing the things you’re great at!

If you’re a top-notch list builder, then answering support tickets is a waste of your time. If social media marketing is where you excel, then video editing is taking you away from that important money-making task.

It’s OK to let go of some of the tasks that maybe you’re not so good at and let others do those things for you. Chances are they can do them more efficiently and for less money than you can.

Another BIG problem with trying to do everything yourself is: you will hate it and when we hate something we avoid it. Next thing you know, things are slipping through the cracks, not getting done, deadlines are being missed and your profits are disappearing.  All while you’re trying to figure out how to fit even more into your day, feeling overwhelmed and frustrated because you aren’t getting anywhere.

There’s got to be a better way, right?

keySo, what’s the key to getting things done in your business? It’s knowing what your strengths are and then focusing your energy on the things that you’re good at. Leave to stuff you’re not so good at to someone else.

Start by making a list of all the tasks that you find yourself postponing. Those are the first things you can outsource. Be honest about it too! Don’t just put the things you really dread, make sure you include those mundane tasks that suck your time.

Once you have your list prioritize it according to how much you dislike the task, as well as how easy it would be to turn over to someone else. For example, if you don’t have a flair for creating images for your adverting campaigns and the thought of fighting with Photoshop gives you a headache then outsourcing this task should be at the top of your list.

On the other hand, you might really hate keeping your books, but if it requires you giving access to your bank account to someone else, then it’s something you should probably keep it on your own task list at least for now.

You don’t have to outsource everything in your business. Learning how to outsource effectively takes time. Start with one or two things and then branch out gradually. You’ll find that when you concentrate on what you do well and let go of the things you struggle with; you’ll love your business more, be much more productive and ultimately get your business up to the level of success you want it to be.

Download your free procrastination busting worksheet and checklist here:
http://lisamcope.com/procrastination

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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