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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip all about using social media to
attract more customers!

There is little doubt that many online users spend a lot of their time on social media sites. How does this affect you as a marketer? Well, when used correctly social media has the potential to more than double the number of marketing leads when compared to traditional methods.

Why, because people love to share information especially when it comes to things they’ve bought and used. Who doesn’t like to go around telling their friends to go see a great movie? This concept easily applies to anyone who is selling products or services both online and offline.

For instance, Amazon has a huge influence on what products people buy by allowing their customers to leave reviews and feedback on their purchases. The majority of people will read through these comments and allow it to influence their buying decision.

This same principle applies to social media sites like Facebook, Twitter and Instagram. When people are sharing, liking and tweeting about great products the seller will enjoy a nice boost in sales. The opposite is true if a product gets a bad review. Sales will dip and may even stop all together. So, which one sounds better to you?

It is important for anyone selling products or offering a service today to have social media presence. This way customers can post and share feedback and comments about your products. By offering high quality products and providing great customer service via social media you can easily gain attention for your products and services online.

Look at Twitter for example and watch how active it becomes when people start retweeting about events that are making news. While your products may not be headline news your Twitter followers can (and most of the time gladly will) help spread the news about what you have to offer and why they like it!

Keep in mind as you post that people love to do research online for just about everything they plan to do or buy. If they happen to find your company along with posts and comments about how great your products and services are then you will naturally see an increase in new customers.

If you haven’t given much thought to using sites like Facebook, Twitter and Instagram it’s never to late to start incorporating them into your marketing plan. After all they are free to use and once you get a nice following you can use your influence to generate more leads and more sales for your business so it’s a win all around!

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

 


Don't forget to check out this weeks sponsor Piggy Makes Bank Your Source for quality PLR Content. They even have some great 30 Day Challenges that you can use in your next email campaign


 


Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip all about Email Frequency!
Exactly when should you mail your list?

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing every 3 days will get you the best results, unfortunately there's no such thing and there’s a very good reason for that.

Every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make almost any email frequency work.

First the ground work

You never want to have too much time lapse in between emails, or your readers will forget who you are. Anything less than once a month isn't good. In fact, for most business models and in most any market you don’t want to mail less than twice a month.

On the other hand, you don’t want to send more than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day.

Figuring out when to mail

Start by looking at what you’re doing right now. Then figure out how often you want to mail.

Ask yourself these questions:

  • Will you grow a closer connection with your subscribers by emailing more often?
  • Do you want to drive more traffic back to your site by emailing them links frequently?
  • Do you want to grow your income by making more frequent email offers?

Once you know where you’re at and where you want to be, you can make a plan for getting from point A to point B!

What you don’t want to do is to go straight from emailing once every few months to daily emails. It will cause your readers to click the spam button faster than a speeding bullet. Instead, start to gradually increase the frequency of the email you send and let your readers know you have more to share with them. Continue to add additional mailings until you're up to the goal you have in mind.

Find a good reason to mail

If you feel the need to mail more often then find a good reason. Explain to your readers why you’re mailing them daily. For example, if you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30 day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or making them feel like you're spammer.

Audience feedback

Always listen to your audience feedback on email frequency. Just keep in mind there will always be some complainers and take them with a grain of salt. If you receive complaints from multiple people regarding the same thing then you may want to rethink your strategy.

Lastly, look at data like open rates, clicks and unsubscribes to get a better feel for what frequency is working best for you and your audience.


Don't forget to check out this weeks sponsor Piggy Makes Bank Your Source for quality PLR Content. They even have some great 30 Day Challenges that you can use in your next email campaign


If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 


Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip all about plugging those pesky (money stealing) leaks in your sales funnel.

This week we’re going to dig a little deeper into the topic of sales funnels and talk about why they leak and what you can do to fix it.  For a business owner with a solid funnel in place, it’s easy to look at the number of subscribers at each level of the funnel and predict relatively accurately what the sales are going to be from day to day or week to week.

However, if you have a funnel in place and your numbers aren’t looking good, chances are your funnel has a hole. Maybe even two or three, where subscribers are falling through the cracks. The good news is that once you learn how to spot the leaks, they’re easy enough to fix.

Why Your Funnels Leak—And What to Do About It

Leaky funnels are usually caused by one (or more) of the four common problems:

- Slow or no traffic 

 The very heart of your sales funnel is traffic. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have low (or no) sales and without sales, you’ll have no business. Yet this is where many of us struggle. How can you get more eyes on your content and more subscribers into your funnel?

 The fix for getting more traffic

 Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal consumer hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV (joint venture) partners and affiliates to promote your offers. Buy solo ads in related email newsletters.

- The follow-up

This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot  of time and energy setting up a great squeeze page and driving traffic to it, they deliver the goods to their new subscribers, and then nothing. No follow up emails, no offers. Nothing – crickets- silence!

- The follow-up fix

Before you spend time building that opt-in page or offer, be sure you have a back-end product funnel to promote and a series of emails in place to send to those subscribers you so carefully collected. If you don’t it will end up costing you money instead of making it.

The call-to-action

This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos. Everything that you offer for free must have a call-to-action (CTA), or it’s dead end content and a waste of your time and energy. Your call-to-action can be as simple as “Subscribe to my newsletter for this free report” or “Follow me on Facebook for great tips,” but it must be there.

 - The CTA fix

Every time you write a blog post or an email, think to yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action.

- Not making offers

When you’re just starting out, this can be a problem. You know you need to build a mailing list, but with nothing to offer them, what’s the point? The truth is, there are plenty of ways to make money in your funnel even if you don’t have your own product to sell. You just have to get creative!


- The offer fix

When you don’t have your own products to sell you can promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a tidy commission, too.

Now that you know how to spot a leaky sales funnel you can fix it with a few tweaks and some attention to your follow-up systems. Once you plug those holes you should see an increase your profits in no time!

Need a little help with your sales funnel?

Download this free  Sales Funnel Checklist and use it to plan out your funnel.

If you want an easy to follow detailed plan for building out or plugging leaks in your sales funnel then I recommend this Sales Funnel Planner. You can print it out and use it yourself, use it with your clients and you can even sell it from inside your own sales funnel.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor Piggy Makes Bank Your Source for High-Value PLR Content.


Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip all about how a sales funnel works.

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs (both new and established) don't have a clear understanding of what a funnel is or how it works.

So what the heck is a funnel, anyway?

As I'm sure you can imagine, not taking the time to fully understand this critical part of your business can and will lead to fewer sales, lower profits, and ultimately, an unstable business.

The Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.

Next, you’ll have an attractive offer that requires a very small “payment” of sorts, typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. Hint, there is one on the right side of this page 😉

Your offer can be anything of value to your website visitors like a free ebook, report, how-to guide, video series, checklist, workbook, or other content that's made available to them in exchange for “opting in” to your email list.

Once a new person joins your mailing list, you’ll then present them with the free gift as well as a series emails that include more information and low-cost offers. Perhaps you have a low-priced ebook or a trial membership.

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

Don't worry this whole process can be automated, so you only have to set it up once and it will keep working for you as long as you want it to.  If you want to know more about automated systems for your sales funnel check out Monday Minutes #2 its all about setting up an automated sales force.

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content at the top is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.

Finally, as you near the tip of the funnel, the loyalest fans and customers
will purchase your higher priced offers.

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you'll make.

Most new and even established business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.

Need a little help with your sales funnel?

Download this free  Sales Funnel Checklist and use it to plan out your funnel.

If you want an easy to follow detailed plan for building out or plugging leaks in your sales funnel then I recommend this Sales Funnel Planner. You can print it out and use it yourself, use it with your clients and you can even sell it from inside your own sales funnel.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Your Source for High-Value White Label PLR Content.


Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about  Finding your audience, figuring out what they want and giving it to them.

Effective marketing boils down to this: Finding an audience then figuring out what they want or need and then delivering it. Keep in mind that it isn’t always about selling them a product. In fact, that isn’t where you want to start.

Once you determine who and where your audience is then you start building an email list and cultivate a relationship with them. That's when the magic starts to happen. You want them to get to know you. You want to help them out so they learn to like you and trust you. Only then will you be able to make an offer and have them pull out their wallets.

A good place to start is by paying attention to your website stats. Programs like Google Analytics can provide you with a lot of information like where your readers came from, what page the landed on and where they were on your site when they joined your list. That data along with demographic information will tell you a lot about your audience.

As your list grows and you start to email your readers, they will reply and get back in touch with you. Pay attention to what they’re saying. And don’t forget to read between the lines. Let’s say you’re in the parenting niche and you noticed that some of your readers are asking for suggestions on being a more patient parent. They complain about being short temperate and freaking out about little things. The real issue may be lack of sleep because the baby or toddler isn’t sleeping through the night.

Dig deep and see what you can learn about your market!

Sometimes what they tell you they want isn’t the real issue. On the flip side, it can be helpful to ask them for suggestions. Try to keep the questions open ended that way you will get more information to work with.

Better yet, consider having your readers fill out a simple little survey. It’s quick and easy to do with Google forms or Survey Monkey. When you ask the right type of questions you'll get some great insight into what your readers really want and what they are willing to pay for. Giving them a way to interact with you will also contribute to the relationship.

Last but not least go back and look at the past emails you’ve sent. Pay attention to open rates, click through rates and unsubscribes. If a large percentage of readers opened the email, that’s a good indication they were interested in the topic. If they clicked link to additional content, that’s even better. If on the other hand you got a lot of unsubscribes, that might be an indication that either the topic was wrong or your language and overall message didn’t click with your audience.

Use all the information you collect to learn more about your audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be and the more sales you will make.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list, so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

 

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Free training - Seeing how the medium affects the message
From: Building an Integrated Online Marketing Plan with Matt Bailey

In this short video training you're going to  be introduced the importance of developing an
integrated marketing plan.


You'll also learn that all social media is not created equally and that the way yo use it is what
really leads to more conversions from your campaigns.

intergrated_social_marketingThis is part of a complete course at Lynda.com that teaches you how to integrate all the moving parts of a successful marketing strategy including email, social media, search, and more which is a critical skill for any businesses large or small.

Topics include:

  • Assessing your resources and budget
  • Developing your brand's narrative
  • Avoiding mixing mediums
  • Marketing via search, email, and blog posts
  • Reaching fans on social media
  • Integrating video
  • Researching the market
  • Publishing content
  • Reviewing your success

Check out the rest of the course. There are several more videos available that you can watch absolutely free so that you can decide whether or not it can help your business!

If you like it come back here &
Click this Big Red Button to get a Free 7 Day Trial of Lynda.com

Lynda 7 Day Trial

 

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.