Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about improving email open rates with foreshadowing. We are going to talk about enticing your readers with a hint of what’s coming next.

Do your email open rates leave you scratching your head and wondering why people aren't excited to see what you have to say?

When it comes to keeping, your readers coming back for more there are plenty of tried and true strategies that you can try. One of my favorites is a little technique called foreshadowing and when you use in your email campaigns it can definitely help improve your open rates.

Chances are you’ve seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. They do this to keep you intrigued enough to sit through the commercial to see the next segment.

Another good example of foreshadowing...whats-next

is when magazines show images and headlines or short bullets of what’s coming in next month’s issue. Again, the point is to pique your interest and get you to either buy the next issue, or even better, buy a subscription.

 

This technique can be easily adapted for email marketing and it works like crazy. Towards the end of your email add a line or two about what’s coming in your next email.  Make sure to be vague, saying just enough to grab the reader’s attention.

money-tableFor instance, if you’re talking about why content marketing is so important and the next email is about content strategies to generate traffic, you may write something like this: “Keep an eye out for Monday’s email. We’ll talk about THE most important thing when it comes to an effective content marketing strategy. If you don’t get this right, you’re leaving money on the table.”

This works great if you publish a weekly newsletter. You can even try adding a section on what’s coming in the next issue like you see in many magazines. Keep it simple and whenever possible use images that draw attention to improve your results.

You can even take it a step further and get your subscribers to open a previously sent email. This works particularly well if you’re writing a series of emails on a related topic. Towards the beginning of your email mention something you covered in the last email, then move into today’s topic and then wrap it up with a little hint about what’s coming next.curious-reader

You don’t have to use foreshadowing in every single email. Use it when and where it makes sense. It also gives you a chance to pick up on in the subject line of your next email. Try using something like “As promised…” Even readers who missed your last email might be curious enough to open and see what you have for them.

When you begin using this technique make sure that you track and test your results, so you can tell if you are getting higher open rates and more importantly increased subscriber engagement.

Make sure you look for next week's Monday Minutes. We will be talking more about how to use Instagram to grow your business!  See what I did there? 😉 😉

Want a head start? Check out this post about how to use Instagram to gain attention for your business.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content.

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about becoming more confident in your business!

Many small business owners struggle with low self-confidence, especially when they’re first starting out. Low confidence can destroy your dreams and hold you back from the success you crave. Today I want to talk to you about three of the ways that low confidence might be impacting your business:

Your income level is “stuck”.

You’re not making as much as you want to and you’re not sure why. Many money issues often come back to a lack of confidence. It might be that you’re not asking your clients to pay what you’re really worth or it might be that you won’t launch higher-ticket products for fear no one will purchase them.

Developing your confidence is one way to boost your income. As your confidence increases, customers and clients will be even more attracted to your business. This can create a cycle of increasing confidence along with increasing income.

Accepting the wrong clients.

Clients know when your confidence is low. While most of them won’t take advantage of this, there are some that will. These clients will be demanding and may try to haggle with you over price or convince you to do extra work for them.

Don’t give into the pressure from bad clients. As your confidence grows, start looking for clients that will see you for the skilled professional you are.

You play small.

When you lack confidence, you don’t let yourself shine. Then you end up missing out on opportunities that you really wanted to take like appearing as a guest on a podcast or participating in a joint venture with a business owner you admire.

Playing small may feel safer but it can severely limit the growth of your business. Try challenging yourself to take one small risk each week. As time goes by, you’ll find it gets easier to own your awesomeness.

The good news is that low confidence doesn’t have to mean the end of your business. Learning about mindset and working to improve yours can help you develop the confidence you need to build a successful business.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about building your email list!

You've probably heard more than one marketer talk about how the money is in your list and that you have to have build one if you want your business to be profitable, but do you really understand the real value in list building for your own business?mailing list

You do your research and decide to promote a specific product that offers a nice commission. Then you do a little test campaign, make a few sales and decide it’s a winner so you set up a website dedicated to just this one product. You spend time and money promoting it all over the place and a steady stream of sales starts to come in. All you focus on is driving traffic to your affiliate link, because it’s profitable.

Then one morning you wake up and find out that your income stream has dried up and affiliate marketing gone bustpayments have stopped and you have no idea what happened. You do a little digging, contact the company only to find out they have stopped selling that product, quit using affiliates or have completely gone out of business without any warning or notice at all!

Even though you may have sold hundreds of products to happy customers you have no idea who they are and how to contact them. Your income stream literally and completely disappeared over night leaving you back a t square one. Can you guess why?

Yes, it's because you didn't build your email list!

Now let’s look at this from a new perspective. You go through the entire process, pick a product, build a website and market it everywhere only this time you take it one-step further by adding a landing page with an opt-in form.

optin form example
"This little is form is your golden ticket to contact people who are interested in the types of products you are promoting"

All you have to do is get them to fill it out!

As visitors arrive on your site, you can lure them in with valuable information to presell the product or service you're promoting. You can do this by offering them a little gift as enticement in exchange for submitting the form. This could be a video review or a short report with more information about the product or an extra bonus if they purchase through your link.

These people are then added to your own private mailing list, separate from the company you're promoting and you can feel free to contact them anytime you have new information to share.

???????????????????????????????????????Now when you wake up to the news that your product is no longer available, the affiliate program is gone or the business has gone bust then you don’t worry about losing your customers, you simply replace product A with product a new similar product B. Then send out an email telling all your subscribers that you’ve discovered this great product that they will love.

Another great thing about building you list is that you can develop a lasting relationship with email profits your customers by emailing them regularly and providing them with great information. Once they know, like and trust you they will gladly follow your recommendations, which is one of the best ways to ensure a continuous stream of income for your business.

Hopefully this little post has helped you understand the importance of building your
email list!

Why not start yours today?

If you have any questions please feel free to ask!
Happy list building,
Lisa 🙂

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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