Do opt-in funnels make you crazy?

LisaMCopeApril 10, 2021August 1, 2021Leave a comment

Hello there,

Do opt-in funnels make you crazy?

I know sometimes they make me want to cry. I’ve been known to stare blankly at my computer screen for hours just hoping for a breakthrough.

If they make you crazy if you’re not alone. Did you know that the reason many small business owners say they can’t get their funnels set up is, they simply don’t know what to include where?

That’s what I wanted to share a quick 3-page process you can use to get your funnel set up ASAP.

I've also included two great resources that can help you get great results at the end 😉

Optin Page

This is the first page your prospect will see. You might call it a landing page, or a squeeze page. It serves ONE purpose, to get the reader to give you their email address.

Everything that follows depends on this page, so you want to be sure you:

- Include a clear call to action like “Click here to download this free report”.

- Eliminate distractions. Don’t give them anything else to do except opt-in or close the page. This means no external links.

- Address the readers’ pain and offer them solutions. (a free report, training,
checklist etc.)

Confirmation Page

I like to think of it as a holding page, while you wait for them to confirm their email address. Use it to let them know to check their email and click the link inside to confirm, so they can receive your gift.

This page has great power so don’t want to waste it! In fact, many marketers refer to it as a tripwire page. It’s where you can offer a low-priced entry level product. The idea is to qualify your new subscribers as buyers as quickly as possible. Because we all want more buyers, right?

Thank You Page

This is where they access what they joined your list to get. Depending on what that is, provide them with clear and easy instructions for viewing or downloading it.

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your subscriber opted in for you also want to showcase your other offers especially those at a slightly higher price point.

Here’s why: the person looking at this page is a hot prospect. They’ve proven they are interested what you have to offer. They’re in a buying mood, so be sure to take advantage of that by putting your most relevant offers on this page.

To encourage buying, consider including things like:

A “crazy” discount or coupon offer that isn’t available anywhere else.

A limited time offer (scarcity sells) if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do it.

Extra bonuses—give them access to additional products/services if they buy through your link on that page.

Remember insider’s deals are motivating. These should be offers that aren’t advertised on the public sales page for that product.

Putting together a sales funnel isn’t complicated or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more up-sells and down sells, but for now, this simple setup is really all you need.

Two excellent resources for you:

As promised I have two great resources for you that will help you get your funnel set up quickly.

Funnels 101 http://lisamcope.com/funnels101
Free Funnel Design Workbook http://lisamcope.com/funnel-workbook

Last tip: As you plan your funnel, start with the goal (what you're trying to sell) and work backwards to create your tripwire and your opt-in offer. This helps make the process much easier.

You want every step of the funnel makes sense in relation to the previous step and that everything you’re doing is leading people towards your main goal, which is to buy what you have to offer.

I know it's a lot and it can get very confusing, so let me know if you need help. I'm here 🙂

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

Email Frequency – When should you mail your list?

LisaMCopeFebruary 12, 2021May 14, 2021Leave a comment

Hello and welcome,

This week’s post all about Email Frequency!
So, exactly when should you mail your list?

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing every 3 days will get you the best results, unfortunately there's no such thing and there’s a very good reason for that.

Every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make almost any email frequency work.

First the ground work

You never want to have too much time lapse in between emails, or your readers will forget who you are. Anything less than once a month isn't good. In fact, for most business models and in most any market you don’t want to mail less than twice a month.

On the other hand, you don’t want to send more than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day.

Figuring out when to mail

Start by looking at what you’re doing right now. Then figure out how often you want to mail.

Ask yourself these questions:

Will you grow a closer connection with your subscribers by emailing more often?
Do you want to drive more traffic back to your site by emailing them links frequently?
Do you want to grow your income by making more frequent email offers?

Once you know where you’re at and where you want to be, you can make a plan for getting from point A to point B!

What you don’t want to do is to go straight from emailing once every few months to daily emails. It will cause your readers to click the spam button faster than a speeding bullet. Instead, start to gradually increase the frequency of the email you send and let your readers know you have more to share with them. Continue to add additional mailings until you're up to the goal you have in mind.

Find a good reason to mail

If you feel the need to mail more often then find a good reason. Explain to your readers why you’re mailing them daily. For example, if you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30 day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or making them feel like you're spammer.

Audience feedback

Always listen to your audience feedback on email frequency. Just keep in mind there will always be some complainers and take them with a grain of salt. If you receive complaints from multiple people regarding the same thing then you may want to rethink your strategy.

Lastly, look at data like open rates, clicks and unsubscribes to get a better feel for what frequency is working best for you and your audience.

Thank you for reading,
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Improving Email Open Rates

LisaMCopeApril 20, 2020June 12, 2020Leave a comment

Hello and welcome,

I love sharing simple tips and advice with you that can be implemented quickly to grow your business and this week’s tip is all about improving email open rates with foreshadowing.

We are going to talk about enticing your readers with a hint of what’s coming next.

Do your email open rates leave you scratching your head and wondering why people aren't excited to see what you have to say?

When it comes to keeping, your readers coming back for more there are plenty of tried and true strategies that you can try. One of my favorites is a little technique called foreshadowing and when you use in your email campaigns it can definitely help improve your open rates.

Chances are you’ve seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. They do this to keep you intrigued enough to sit through the commercial to see the next segment.

Another good example of foreshadowing... whats-next

is when magazines show images and headlines or short bullets of what’s coming in next month’s issue. Again, the point is to pique your interest and get you to either buy the next issue, or even better, buy a subscription.

This technique can be easily adapted for email marketing and it works like crazy. Towards the end of your email add a line or two about what’s coming in your next email. Make sure to be vague, saying just enough to grab the reader’s attention.

money-table For instance, if you’re talking about why content marketing is so important and the next email is about content strategies to generate traffic, you may write something like this: “Keep an eye out for Monday’s email. We’ll talk about THE most important thing when it comes to an effective content marketing strategy. If you don’t get this right, you’re leaving money on the table.”

This works great if you publish a weekly newsletter. You can even try adding a section on what’s coming in the next issue like you see in many magazines. Keep it simple and whenever possible use images that draw attention to improve your results.

You can even take it a step further and get your subscribers to open a previously sent email. This works particularly well if you’re writing a series of emails on a related topic. Towards the beginning of your email mention something you covered in the last email, then move into today’s topic and then wrap it up with a little hint about what’s coming next. curious-reader

You don’t have to use foreshadowing in every single email. Use it when and where it makes sense. It also gives you a chance to pick up on in the subject line of your next email. Try using something like “As promised…” Even readers who missed your last email might be curious enough to open and see what you have for them.

When you begin using this technique make sure that you track and test your results, so you can tell if you are getting higher open rates and more importantly increased subscriber engagement.

Make sure you look for my next post. We will be talking more about how to use Instagram to grow your business! See what I did there? 😉 😉

Want a head start? Check out this post about how to use Instagram to gain attention for your business.

Thank you for reading,

Because, building your list shouldn't be so dang hard!

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We have ready made email courses that you can simply sign and send to grow your list!

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