If you are familiar with any aspect of list building you may have heard of list segmentation, but you may not really understand what it is. List segmentation is what its name suggests, a way of dividing a large list into a smaller one.
Your next question should be ‘Why?’
The main reason to divide your list is so that you can send out more targeted emails to them. For example if you sent an email to your list about self publishing a book on Kindle you can track who opens and reads your email.
Each autoresponder deals with this in a different way but you should have the ability to check on your email stats. The following applies to anyone who has an Aweber account.
To find out who is interested in your email you click on the title and then go to a tab that says Opened and Unopened. You then have the ability to create a segment that you can save.
So following our example you would find out how many people opened your email about self publishing. You can then save them into a new list called Self Publishing. Next time you want to promote a product or give out information on this topic, you know you have a list of interested people.
Using this method is going to help your open rates go up and it will increase your income.
You can even subdivide this segment even more and find people who specifically like Kindle products or who want to learn more about using CreateSpace. When you send more targeted emails you are engaging your list and they are going to love you for it.
It depends how far you want to divide your lists. But if you are currently not seeing great results with emailing your list, you should try this step.
Yes, this step is going to take time and effort to put into place, the effort can really be worth your while. List segmentation is perfect if you tend to offer lots of different products. You can easily create smaller lists for different areas, you could end up with lists like those below.
- Losing Weight
- Car Repair
- Writing a Book
- Creating Apps
Using list segments can be really beneficial to any serious marketer who is looking to provide their list with quality content.