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Published on Leave a comment on Are You a YouTube Marketer?

If you already market your business with videos then you know how important it is to make use of mobile devices. A relatively new player to the video scene is Google+ Hangouts on Air. Harnessing traffic from YouTube can really help your business sky rocket.

When Google introduced their Google+ site they wanted to get a foothold in the already booming social media arena. By introducing Hangouts on Air Google has improved this foothold and is making great use of YouTube.
For those of you who aren’t sure what a Hangout on Air is, it is best described as a video conferencing method. Similar to a webinar but without the costs involved.

In order to use Hangouts you need to have a Google account. You can simply create a Gmail account or sign up for Google+, this way you will have the best of both worlds.

Hangouts on Air allow up to 10 people to participate live during the event. So you can invite 9 guests to participate. You don’t have to invite guests and can run a solo Hangout and use it as a tutorial or review video.

Once your Hangout is finished it automatically gets uploaded to your YouTube account. This relieves any headaches for people concerned with how to get a video on to YouTube in the first place.

In order for this to happen your Google+ and YouTube account are synched when you first try to start a Hangout. This is a very simple process and takes only a few minutes to complete.

While Hangouts on Air are well known for being used as live or streaming events, you don’t have to hold the event live. You can run your Hangout with your guests and then publicize your URL afterwards. This allows you to edit your video if necessary and add opening and closing credits if you wish.

Many companies are jumping on board with using Hangouts as a promotional method. Hangouts can be used to run promotions, showcase your products and services and even to host your customer service department.
Remember too that you always want to embed your video URL into your website for additional SEO benefits. Inside YouTube you can create various Playlists to keep your Hangouts organized.

There are plenty of benefits for adding Hangouts into your marketing efforts, if you haven’t already started using them.

Published on Leave a comment on Using Facebook Paid Advertising Methods

Facebook has millions of users so it is an obvious choice when it comes to marketing your business online. This is a huge community of people who love to share posts and images. If you can create a targeted ad you have the potential of increasing your website traffic many times over.

As with any paid advertising method things change over time and what works one year may not necessarily work the next. This is why it is important to stay up to date with all the changes which happen at Facebook. You will know exactly how to advertise and what their policy is regarding ads.

Businesses can use Facebook ads to promote their business. One popular method is to set up an ad that encourages people to Like your page. For this to work you must have set up a Facebook Page for your business.

As you can appreciate the more Likes your page has the more visitors and traffic it will see. This is why many marketers find investing in Facebook ads to be extremely profitable.

It is possible to create direct sales ads in Facebook as well. What this means is that you are paying for someone to click through your ad in order to go to a sales page. This is normally made very clear in your ad and is a good way of attracting serious buyers.

To set up an advertising page you will find promotional links on your page. Facebook is quite good about letting you know about their advertising opportunities. The good thing with this method of paid advertising is that the more click throughs your ad receives, the lower your cost per click becomes.

Some very well known marketers are able to target great traffic for as low as a penny per click. You can imagine how nice this would be on your advertising budget.

The biggest problem with paying for traffic is the cost and many new marketers are terrified of spending way too much money. With Facebook ads you can set a daily spending limit and you can pause your ad as necessary. This provides you with a good sense of security and makes trying out Facebook ads a viable choice for any new marketer.

To discover more information on using Facebook ads simply log into your account and look for advertising your business on Facebook. This is an extremely helpful resource which will help to relieve any fears that you may have.

Published on Leave a comment on Understanding CPA Advertising

CPA stands for Cost Per Acquistion or Cost Per Action. It is now an extremely popular method for advertising online for marketers and is a paid traffic source. CPA marketing can often be confusing for beginners who want to use this paid method but it is not that difficult to understand as this article will explain.

Under the CPA label there are various methods of paying for your action or acquisition. This includes Cost Per Lead, Cost Per Sale and Cost Per Engagement. The nice thing about this method of advertising is that you are not just paying when someone purchases a product or service from you.

Instead you pay when a type of action is performed by the visitor. This can be clicking on a link, filling out a website form, filling out a lead generation form, signing up for a free product or even for a free consultation. What you get them to sign up for is really only limited to your imagination. So if you are creative and can come up with a unique idea your campaigns could deliver exceptional results.

Before setting up a campaign you need to research suitable keywords to use. You will need to set up groups of keywords in what is called Ad Groups. Your main keyword would be something like Coffee and then you would create a list of 5 to 10 related keywords.

So your group would look something like this:

  • Main Word: Coffee
  • Espresso
  • Cappuccino
  • Coffee Mugs
  • Coffee Machines
  • Coffee Coupons

You would then use these keywords to create your ad listing. In this example you may want to create an offer for a free coffee coupon and set up a landing page for it. As visitors click through your advertisement they will be taken to a page where they must complete an action. This action could be signing up for the coupon by giving you their email address, or for liking your Facebook fan page. Once the action has been completed you would then be charged by the company you are using.

You would then use these keywords to create your ad listing. In this example you may want to create an offer for a free coffee coupon and set up a landing page for it. As visitors click through your advertisement they will be taken to a page where they must complete an action. This action could be signing up for the coupon by giving you their email address, or for liking your Facebook fan page. Once the action has been completed you would then be charged by the company you are using.

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