Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about writing blog posts that convert your visitors into raving fans by injecting your personality to your posts. Why, because it's the fastest ways to help you gain the trust of your readers.

If you do a lot of reading online chances are you've come across dry, boring content, and to say it’s boring is putting it nicely. As a writer, you should strive to inform your readers, but you also have to keep them interested and entertained. Adding personality to your writing is one of the best ways to do that. It will also help you stand out from the crowd and more importantly from your competitors.

With that little lecture out of the way 😉 let's look at some easy ways you can make your blog posts burst with so much personality readers will feel almost like they're talking to you in person.

Tell stories

Stories are happening all the time, to all of us. If you have a unique experience on the topic you're writing about then be sure to share it because it will help make your content seem more tangible. If you don’t feel comfortable sharing your own stories don’t worry, third party stories will work too.

Talk to friends, colleges or do a search online find a great relevant story to add to your content. Don’t steal stories, that would be wrong, but you can quote and reference.  Just remember the golden rule “when in doubt ask”. Generally, the story teller will be more than happy to let you use their story and thank you for the shout out.

Don't be afraid

Many writers try to make their posts appeal to everyone by staying neutral when they write, which works for reporters who just need to share the facts, but when writing for your audience you shouldn't be afraid to take a stand and voice your opinion in a polite way of course. It will help make your content more interesting. Keep in mind that when you try to please everyone, most of the time you end up pleasing no one!

Keep it close to your heart

Whenever possible choose topics that you know, or even topics you love. When you have a passion for something your excitement and energy comes through in your writing, there's no hiding it. You’ll also have a lot of the information to pull from. If you have to write about something you’re not particularly interested in (which happens when you’re working for a living) then try to find a way to connect with the topic. Look for anything about it that excites you and focus on that.

Have a conversation

One of the biggest mistakes you can make as a blogger is talking AT your readers. It makes them tune out faster than changing a radio station in the car. If you want them to relate to you it's extremely important that you talk to them just like you would a friend.

To help with this, envision your ideal reader, and rather than trying to write to your entire audience, write only to them. Another quick tip is to imagine you’re writing an email rather than a blog post, and your tone will automatically become more personable. Try it you’ll be surprised at how well it works.

If your new to this writing for profit thing it may take some time to develop your own unique personality, so keep working at it. As a blogger, it is one of them most important things you can do to increase your conversions.

I'm so glad you made it all the way to the end of this post. I truly appreciate your time and I would like to give you a little gift! It’s a printable worksheet and checklist you can download use to help you make your blog posts convert better. Enjoy!

No strings – No sign up here:
http://lisamcope.com/blog-worksheet-checklist

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about email deliverability and we're going to go over a few tips that will help you get your emails opened and read by your subscribers.

Deliverability: is a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. It involves anything that touches email delivery, like ISPs, MTAs, throttling, bounces, bulking, and spam issues ~ Mailchimp

FACT: You spend a lot of time each week writing emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate.

If your emails land in their spam folders, you don’t have much of a chance of making a sale or building a relationship with them, so in this post I'm going to share some easy to implement tips that will help insure that your emails actually make it to your subscribers’ inboxes.

First, use a reputable service

Using a reputable autoresponder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber, Mail Chimp and GetResponse work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail.

Most autoresponder companies will list their delivery stats. In addition the good ones will make sure your emails are compliant, provide you with tips and tools that will help keep you out of hot water.

Set expectations

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to insure that outside of providing great content that your readers look forward to reading is to set expectations from the beginning.

An easy way to do this is to let them know early on when and how often they can expect an email from you. You can also let them know when they will hear from you again at the end of your email. For example, look for another email from me on Monday where I will share some more great tips with you.

Once you’ve set those expectations do your best to meet them. Of course, things happen every once in a while. In general though, do your best to keep your promise and email when your readers expect it.

Doing this regularly will improve your open rates and your overall deliverability.

Clean your list regularly

Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six month, chances are they're no longer interested in what you have to offer, so delete them or move them to another list where you can try to revive their interest without hurting the deliverability rates of your main list.

If you aren't sure how to do this check the help files of your autoresponder service to see how you can go about deleting or moving anyone that hasn’t opened an email from you in the past six months to a year depending on what type of business you have.

Following these tips and keeping an eye on your email deliverability rates in general will make sure your emails are being read by your subscribers and that’s the point of email marketing, isn’t it?

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

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Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday MinutesThis week’s tip is all about tech support and we are going to talk about busting through technical roadblocks that holding you back.

“No man is an island, entire of itself; every man is a piece of the continent,
a part of the main" ~John Donne

No one can know and do it all. And when you’re in business, you know there are a lot of things that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storage and the list goes on.

And here’s where many new (and even some established) business owners lose a little bit of control. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They install it. Creating a video training series? They buy Camtasia; spend weeks learning it, and more weeks recording and editing video.

While there’s a lot to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best ROI, and let go of the rest.

As my friend and mentor Nicole Dean from Awesomization Nation says, “If you’re a fish, stop trying to fly. Do what you’re good at, and let others handle the rest.”

And here’s why. You’re wasting valuable time and energy trying to do it all yourself. Take a quick look at this free calculator to find out what your time is really worth, and you’ll very quickly discover that paying someone to edit your videos or update your website is a worthwhile investment.

Now that’s not to say that you shouldn’t know anything about the techy stuff that runs your business. You absolutely should. It’s nearly impossible to outsource work if you don’t have some idea of the work that needs to be done.

What that means is, you need to have an overview. You need to know where you’re going and have a basic idea of the steps that will get you there. You need to know that these things are possible, but you don’t necessarily need to know how to do them.

For example, if you’re using Infusionsoft, and you want to send an email with a link that, when clicked, will automatically add the reader to a new campaign, then all you need to know is that it can be done. You don’t have to understand the mechanics behind it or be able to set it up yourself.

That’s what your VA is for.

And if you’re really thinking ahead (and I know you are) then you’ll also have your VA document the steps she’s using to complete the task. As part of her job, she should be helping to build your operations manual. That will make it easier for everyone on the team to get more done in less time, which in turn will save you money.

So stop fighting with technology. Learn only what you must know to do your job, and hand the rest over to someone who can do it faster and better. Then you can spend your time bringing in the money.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

mysig1

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Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday MinutesThis week’s tip is all about Money Matters and we are going to talk about how to systematize everything in your business from invoicing to tax preparation.

There’s an all-too-common scenario: A seemingly successful entrepreneur is hard at work growing their business. They are working lots of hours, and their hourly rate is respectable. But the cash flow is slow or unpredictable.

Why?

Because they are working so hard that finding the time to actually take control of their money is impossible.

Invoices don’t get sent on time. Past due balances are ignored. Taxes aren’t done. And maybe worst of all, they have dozens of recurring payments that go out automatically each and every month, and they have no idea what they are or if they are even using the programs they are paying for.

Sound familiar? Sadly, that’s exactly what a lot of “successful” businesses look like. When you work at home, and you’re accountable to no one but yourself, it’s far too easy to let these little things slide until, like an avalanche, they have a devastating effect on your business.

The good news is, cleaning it up is easy, when you take the time to
put some trusted systems in place!

Start with your billing.

Sign up for (and use) a system like Freshbooks or Harvest, which will automate your timekeeping and produce invoices with a single click of a button. Then put your billing day on your calendar as an unbreakable appointment.

Log into your timekeeping app, generate your invoices, and click send. You’ll be done in a jiffy. Not only that, but most billing systems automatically send follow-up messages for unpaid invoices, so you don’t have to worry about tracking down those slow pays.

For expenses, use a single system. That might be PayPal or a dedicated credit card or even your business checking account. Whatever it is, be sure it has a reporting feature that will allow you to send monthly statements to your accountant.

At the end of every month, bundle that up with your sales report and your receipts, and send it off. When tax time rolls around, you’ll be sitting back with your feet up while everyone else scrambles to find documents and update their accounting system.

If you do your own taxes, then look for tools that will talk to each other easily. For example, you can download a Quickbooks file right from PayPal for super-fast reconciliation at the end of every month. That alone will save you hours of “doing the books.”

Two Simple Systems

Just putting these two simple systems in place can easily save you 10+ hours per month, but the even larger benefit is that the money work will get done. And what that will do for your cash flow is priceless!

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

mysig1

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Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday MinutesThis week’s tip is all about Networking Like a Ninja

Networking gets a bad rap. Some people hear the term and run for the hill’s so to speak! But as a business owner you know that meeting and connecting with people in your industry is critical to your success, but are you doing it with purpose? Do you have a solid strategy in place, or do you just “wing it?”

Admittedly, most of us are firmly planted in the wing it category, we avoid it like the plague in some cases. But what if I told you that there are some quick and easy changes that you can make that can put even your most important networking tasks on autopilot. Would that help take some of the pain and fear out of the whole process? Of course it would!

So let’s go….

First thing - outsource the research: Hire a virtual assistant (VA) who can find and connect you with potential JV partners, affiliates, guest interviews, and all the other marketing options at your disposal. Don’t shake your head and say you can’t afford it. If you truly want to grow your business, you can’t afford not to! This will allow you to focus on the important stuff like networking and lead generation. You can get the job done fast and cheap on a site like Fiverr or eLance for a few bucks.

With a list of requirements, a good VA can spend an hour or two on Google and bring back a list of hundreds of people you can then reach out to. What would a list of 100 or even just 10 new JV partners do for your business growth?

You can automate the initial contact too: Create a script or email template to use when you first reach out to potential partners. Your VA can send this in an email or make a call on your behalf, but having the script in place will accomplish two things:

The process will be much faster than if you have to think about what to say.
You’ll be able to tweak the script as you go to get better results. Just like you split test your emails, you can test your outreach process as well.

You can also automate the follow-up: At the risk of sounding like a broken record, create an email or phone script to help speed the process. You or your VA (or your email autoresponder series) can send out a series of emails to follow up on that initial connection.

Why not automate your scheduling too: Use a service such as TimeTrade or ScheduleOnce, you can easily set up your calendar with your preferred times for interviews, webinars and such. Give your JV partners links to book time with you, and the meetings will automatically appear on your calendar. No more endless back and forth to discuss potential meeting times, just a single click, and your potential partner can choose the time that works for both of you.

Here’s a hint: make sure to use your calendar diligently, because if you don’t you want to run the risk of someone scheduling time with you when you already have another commitment.

Will it take a bit of work to get these systems in place? Sure it will!

But once you get everything set up, you’ll find that attracting and working with JV partners, guest experts and others is much easier and more streamlined. Not only that, but with the time you save, you’ll be able to concentrate on creating new products and services. Or maybe just hang out with the kids or take some time off.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,

mysig1

 

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Hello and welcome to this week's Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday MinutesIn this week's tip is all about setting up Your Automated Sales Force!

Have you ever wished you could hire a team of savvy sales people
to stay in touch with your prospects and clients to encourage
them to buy over and over again?

What if I told you that when you take the time to put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll be able to do it virtually hands free. All you need is a little planning.

To get your systems in place the first must-have tool you need is an autoresponder. Simply put, an autoresponder is something you set up once and it automatically sends out a series of emails on a predetermined schedule. They’re written to engage your audience and pull readers further into your funnel.

Typically, an autoresponder series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to stay productive” or “daily motivation for busy entrepreneurs.” When your reader fills out the form, they are automatically added to your autoresponder list, and you'll have their attention with every email.

The key, is to write your series with specific calls to action. It’s not enough to just send out random tips for being more productive or more motivated. You have to give them the opportunity to connect with you in other ways like on social media for instance. This will help them get to know like and trust you which will lead to them  buying your products or services in the future.

Done right, your autoresponder can help you keep cash flowing,
even when business is down.

The fastest way to get your autoresponder up and running is to use a tried and true email provider such as AWeber, Getresponse or MailChimp. They are simple to set up, and extremely affordable. Plus, you can find plenty of tutorials and videos that can help you get set up quickly. If you have a little money to invest you can also find freelancers or virtual assistants (VAs) who are experienced and can set everything up for you.

As for the content, you can write it yourself or look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services. You can also hire someone to write for you or use private (PLR) or white label content, which will make the task easier.

In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.

As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.

In fact, if you’re using a more sophisticated system such as Infusionsoft or AWeber with the AW Pro Tools add-on, you can easily move people between autoresponders based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.

The best thing about taking the time to set up your automated sales force this way is that you only have to do it once and it will keep working for you as long as you want it too. It can also be duplicated over and over again to target specific segments of your market.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

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