Author: LisaMCope

The mobile age is upon us and more people own at least one mobile device than ever before. This trend of mobile users is on an upward one with no signs of stopping. As a business owner it just makes sense to incorporate this method into your marketing efforts.

There are many ways to advertise to mobile users. This includes using a variety of apps and of sending text messages and tweets to people. This method of advertising is great for targeting local people.

For example if you run a restaurant you could send out a text or tweet to local users around the dinner hour. You can offer a special discount or coupon if they come and visit you for dinner. Another way is to offer an incentive such as a coupon for a free trial of a shampoo or a free consultation.

Google is set to introduce their Google Display Network which targets different users. You will have the ability to even target certain devices such as desktops, tablets or mobile.

Advertising via mobile devices is set to take on a new form. It is possible to set up video advertising, banner ads and streaming advertisements. You can create offers where people have to click to download a coupon. It is possible to have people click to listen to a pre-recorded phone message and more.

The benefit of using mobile based advertising is that it is done in real time. When someone receives a text message they are likely to open it immediately, if you compare this to when someone may open an email for example. The same applies to Facebook messages and Tweets people are going to read them sooner.

You can really get creative with mobile advertising and use it in various ways. If your business uses lots of images you could incorporate these into your advertising efforts. Another good example would be for a graphic designer to give away samples for anyone who takes advantage of their offer.

If you decide to go this route and incorporate mobile advertising there is an important step you need to do first. This is to ensure that your website is mobile ready. There are wordpress plugins that can do this very easily for you. They are quick to install and the visitor simply has to click a link which allows them to view on a mobile device.

One of the biggest questions regarding traffic to your website is whether you should pay for traffic or not? This question has been up for debate for a long time and we will attempt to answer it within this article.

Marketers who pay for traffic will tell you that this was their best investment ever. The downside is you often hear about marketers who have lost hundreds or thousands of dollars due to using paid traffic. No-one wants to lose money so just what is your best course of action?

You really need to do your homework and research each method that you are considering to use. Don’t just sign up for an account and blindly send out ads. Take the time to research how they suggest setting up your advertising method and read their guidelines as well as any terms and conditions.

Remember there are various types of paid traffic available and some of the most popular include:

• Google Adwords
• Bing Ads
• Banner Advertising
• Ezine and Solo Ads
• Facebook Ads

When you start searching for paid traffic sources you will find a ton of companies offering many different kinds of advertising. Be careful if you sign up with a large company, you don’t want to commit to having to use them for the long term. Instead you want to be able to test various ways to advertise and see which ones bring you the best results.

There are many opinions on what results you can expect to see with paid traffic. Much of it will depend on how targeted your ads are. Of course the better the ad the more traffic or leads you will generate from it.

Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.
Sites like Google and Bing have customer service representatives that will help you set up your ad. They also offer discounts and coupons when setting up your first campaign. Other companies will often send you discount coupons if you use their services. Hosting companies do this on a regular basis, just do a search for Google Adwords Coupon to find one that you can use to get started with.

Generating traffic to your website is extremely important for anyone marketing their business, offline or online. The sole purpose of your website is to generate sales or leads and this can only be achieved by getting visitors to your site. Obviously the more visitors you have the more traffic you receive and this in turn creates a website which is profitable.

Paid traffic methods are one of the best ways to get more visitors to your site. This is because it offers much faster results than using free traffic sources.

The main paid traffic sources that are used by the majority of marketers today are as follows.

Pay Per Click Advertising
This is referred to as PPC traffic and is one of the top paid traffic programs used. Basically you are paying for your advertisements using a pay per click basis. You sign up to a specific company and they will show your ad on various websites. You only pay when a visitor clicks on your ad. The amount of money you pay will usually depend on the popularity of the keyword you have used, the more popular words will require a higher payment.

Ezine and Solo Ads
This is a type of email marketing where you pay the list owner for the opportunity of sending out an email ad to their list. The owner will have strict guidelines for the type of advertising they allow to their list. Usually it is to receive a free gift in return.

This type of advertising method is best used in conjunction with a landing page. This is a page that the visitor fills out with their email address in order to access their gift.

You can find solo ad providers by searching online. Ezines are simply newsletter type magazines which are sent out via email on a weekly or monthly basis. There are thousands of available ezines and newsletters, so look for suitable ones in your niche that have lots of subscribers.

Other Paid Advertising Methods
In this category we should include paid press releases, text links and banner ads. All of these can produce great results for your website. These may not be as expensive as using a PPC method and can often be a good way for a beginner to use as a paid traffic method.

Using paid traffic can sometimes be confusing but if you take the time to research this topic you can find plenty of solid information on the subject. Always remember to plan out your campaign and to set a budget. This way you will not be in for any surprises!

A good way to get started is to use a combination of free and paid traffic sources until you have seen results, you can then increase your paid traffic campaign.