email marketing – Page 4

Email Marketing – Do’s and Don’ts

LisaMCopeFebruary 13, 2017April 10, 2018Leave a comment

Hello and welcome.

I love sharing simple tips and advice that you can implement quickly to help your business grow and this week’s tip is all about your important do's and don'ts when it comes to emailing your list.

We're going to talk about some important things you should and shouldn't do before you start building and emailing your list.

The very definition of email marketing is using email to send information, advertisements and solicit sales for your business. It can and should be used ethically to build loyalty, trust and brand awareness.

One of the most powerful tools in your online marketing arsenal is an email list!

An opt-in email list is simply a database of people's names and email addresses. Usually this information collected from them via a web form, which gives the list owner permission to send subscribers periodic emails on specific topics that interest them.

The best part of this powerful tool is that it gives the list owner the ability to communicate and build a relationship with people who are interested in their business, products, or services. When it comes to effective list building there are a few do’s and don'ts that you should know before you start your own optin mailing list.

First lets go over some of the things you should do:

Always, inform people that they can subscribe or unsubscribe at any time. Be sure the let them know that their information is safe and that you will never rent, sell or share their email address with anyone.

consistent Make sure that let your subscribers know what you will be sending them. It is important that you ask people permission to send them promotional email when they subscribe to your mailing list so that you can reduce your risk of being accused of sending SPAM.

Be clear about how people can benefit from subscribing and how often will you contact them. Let them know exactly what they will be receiving.

If you can, contact new subscriber as soon as you can. Welcome them with notes and tell them what to expect. A good autoresponder service will help you do this automatically.

Make it easy to subscribe by having a highly visible subscription form or link on the main pages of your website. Signing up should take as little time as possible and don’t ask for too much information right away. A name and email address is all you need to get started.

Next, are the things you shouldn’t do:

Add everyone who has ever emailed you to your list. Always ask permission first.

Purchase bulk email lists that you are not 100% sure that are optin. Always have an evidence to prove the legitimacy of the email addresses.

Abuse the trust of your subscribers. This is a sure way to ruin your reputation, business and your chance of success. When you abuse your subscribers and bombard them with unwanted email, they will ignore your messages, unsubscribe or even worse report you as a spammer.

Don't offer fantastic incentives for subscribing. Although this may seem like a great idea, you will end up getting subscribers that only want the reward, not to learn valuable information about what your business, products and services can do for them. Instead, use incentives that are useful such as a free report, seminar, or more information about your products & services.

Bombard your subscribers with too many emails. How many are too many? This will depend on your message. During the subscription process, let people know what they are getting before they join.

Don't be reluctant to address the needs of your subscribers. Keep your information focused. It is important to give them what they want. This will keep them on your list and wanting more. If you're information drifts off topic or is too generic you will lose subscribers as fast as you get them.

Spend too much money acquiring email addresses. An optin list is a valuable asset and that means there is an investment on your part to build and maintain it. But, budget reasonably and in advance, find the most cost effective ways for reaching your target audience and know exactly how much it will cost to acquire each new subscriber. Keep in mind potential revenue, and lifetime value of each customer, and chose accordingly.

Thank you for reading,
mysig1

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In case you missed this little gift last time. It's a printable worksheet that you can use to help gain more confidence, get more done and attract more customers for your business.
Download it here: Worksheet-Find-Confidence-Get-More-Done.pdf

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

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Monday Minutes #6 – Email Deliverability

LisaMCopeJanuary 30, 2017April 7, 2017Leave a comment

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about email deliverability and we're going to go over a few tips that will help you get your emails opened and read by your subscribers.

Deliverability: is a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. It involves anything that touches email delivery, like ISPs, MTAs, throttling, bounces, bulking, and spam issues ~ Mailchimp

FACT: You spend a lot of time each week writing emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate.

If your emails land in their spam folders, you don’t have much of a chance of making a sale or building a relationship with them, so in this post I'm going to share some easy to implement tips that will help insure that your emails actually make it to your subscribers’ inboxes.

First, use a reputable service

Using a reputable autoresponder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber, Mail Chimp and GetResponse work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail.

Most autoresponder companies will list their delivery stats. In addition the good ones will make sure your emails are compliant, provide you with tips and tools that will help keep you out of hot water.

Set expectations

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to insure that outside of providing great content that your readers look forward to reading is to set expectations from the beginning.

An easy way to do this is to let them know early on when and how often they can expect an email from you. You can also let them know when they will hear from you again at the end of your email. For example, look for another email from me on Monday where I will share some more great tips with you.

Once you’ve set those expectations do your best to meet them. Of course, things happen every once in a while. In general though, do your best to keep your promise and email when your readers expect it.

Doing this regularly will improve your open rates and your overall deliverability.

Clean your list regularly

Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six month, chances are they're no longer interested in what you have to offer, so delete them or move them to another list where you can try to revive their interest without hurting the deliverability rates of your main list.

If you aren't sure how to do this check the help files of your autoresponder service to see how you can go about deleting or moving anyone that hasn’t opened an email from you in the past six months to a year depending on what type of business you have.

Following these tips and keeping an eye on your email deliverability rates in general will make sure your emails are being read by your subscribers and that’s the point of email marketing, isn’t it?

Thank you for reading,
mysig1

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