Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.
This week’s tip is all about knowing your strengths and weaknesses. If there’s one common mistake that holds business owners back from achieving the success they are hoping for, it's that they try to do too much!
It’s not that they try to grow too fast or expand beyond their reach. It’s that they try to do too much on their own.
Does this sound familiar?
I create my own content.
I man my own help desk.
I post my own social media updates.
I edit my own videos.
I write my own sales copy.
Are the bells and whistles going off in your head?
The list goes on, and while at first glance it might seem like this approach makes good financial sense, the truth is, it’s actually killing your productivity. Why? Because you’re spending more time trying to figure out how to do all those things, and not enough time doing the things you’re great at!
If you’re a top-notch list builder, then answering support tickets is a waste of your time. If social media marketing is where you excel, then video editing is taking you away from that important money-making task.
It’s OK to let go of some of the tasks that maybe you’re not so good at and let others do those things for you. Chances are they can do them more efficiently and for less money than you can.
Another BIG problem with trying to do everything yourself is: you will hate it and when we hate something we avoid it. Next thing you know, things are slipping through the cracks, not getting done, deadlines are being missed and your profits are disappearing. All while you’re trying to figure out how to fit even more into your day, feeling overwhelmed and frustrated because you aren’t getting anywhere.
There’s got to be a better way, right?
So, what’s the key to getting things done in your business? It’s knowing what your strengths are and then focusing your energy on the things that you’re good at. Leave to stuff you’re not so good at to someone else.
Start by making a list of all the tasks that you find yourself postponing. Those are the first things you can outsource. Be honest about it too! Don’t just put the things you really dread, make sure you include those mundane tasks that suck your time.
Once you have your list prioritize it according to how much you dislike the task, as well as how easy it would be to turn over to someone else. For example, if you don’t have a flair for creating images for your adverting campaigns and the thought of fighting with Photoshop gives you a headache then outsourcing this task should be at the top of your list.
On the other hand, you might really hate keeping your books, but if it requires you giving access to your bank account to someone else, then it’s something you should probably keep it on your own task list at least for now.
You don’t have to outsource everything in your business. Learning how to outsource effectively takes time. Start with one or two things and then branch out gradually. You’ll find that when you concentrate on what you do well and let go of the things you struggle with; you’ll love your business more, be much more productive and ultimately get your business up to the level of success you want it to be.
Download your free procrastination busting worksheet and checklist here:
http://lisamcope.com/procrastination
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Thank you for reading,
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