Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.
This week’s tip is all about preselling, because if you aren't preselling then chances are you're leaving money on the table.
When you're doing any type of marketing online, it's important to understand the practice of preselling. To use this method, you don’t need to be an expert marketer. Contrary to popular belief, preselling isn’t a difficult skill to master. It’s not something you should be uncomfortable doing. As a matter of fact, it’s one of the softest forms of selling and when done right it can be one of the most effective.
So, what exactly is preselling?
As we well know, people browse the Internet for information. Generally, they don’t go online to buy immediately. Mostly they just search for information on things that interest them, that will help solve their problems or make their lives easier. However, if they find something worth buying as they browse they can be enticed to purchase. Preselling is all about conditioning the minds of online consumers to buy your products and services.
In order to presell your potential customers, your website should have helpful, relevant and interesting information. If they find it helpful they will naturally begin to trust you and your recommendations. Always keep the know, like and trust factor in mind as you create content.
Also, keep in mind that most online consumers are unfamiliar with you and your business. It’s your job to endear yourself to them. You should do everything you can to make them think and feel as if your site is the answer to all their wants and needs.
When you take the time to establish that connection with your online visitors then you are that much closer to making a sale and more importantly attaining a loyal, longtime customer. Just remember, people are smart, so honesty is always the best policy.
Here are a few tips that will help you presell more effectively:
Make your website attractive to your visitors. Sure, most people go online looking for information, but they will be far more motivated to read your content if they like the look and feel of your site.
Proof and statistics
People like proof. If you can provide them with proof and statistics that the products or services, you offer work like you say they do then you’ll have a much better chance of converting your visitor into a paying customer. You can do this in several ways including customer reviews and testimonials. This form of social proof is extremely effective. Amazon is a perfect example!
The call to action
The ultimate goal of preselling is to eventually make a sale so don’t be shy when it comes to closing the deal. If you want to persuade readers to buy your product, be direct to the point. The best time to do this is after you’ve provided them with information that will help them make an informed decision because they are all warmed up and receptive to your recommendations.
Write and submit
While, these things are great tools to help you presell, they won't matter much if you don't have any visitors. So, the last tip I have for you is to write articles (or blog posts) related to your products and services, then submit them to directories or other websites that accept guest posts. You can also post them on social media sites like FaceBook, Twitter and so on. This will not only help drive traffic to your website, it will also help warm people up before they even visit.
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Thank you for reading,
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