Lisa M Cope

Have you ever wished you could hire a team of savvy sales people to stay in touch with your prospects and clients to encourage them to buy over and over again?

What if I told you that when you take the time to put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll be able to do it virtually hands free. All you need is a little planning.

To get your systems in place the first must-have tool you need is an autoresponder. Simply put, an autoresponder is something you set up once and it automatically sends out a series of emails on a predetermined schedule. They’re written to engage your audience and pull readers further into your funnel.

Typically, an autoresponder series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to stay productive” or “daily motivation for busy entrepreneurs.” When your reader fills out the form, they are automatically added to your autoresponder list, and you'll have their attention with every email.

The key, is to write your series with specific calls to action. It’s not enough to just send out random tips for being more productive or more motivated. You have to give them the opportunity to connect with you in other ways like on social media for instance. This will help them get to know like and trust you which will lead to them  buying your products or services in the future.

Done right, your autoresponder can help you keep cash flowing,
even when business is down.

The fastest way to get your autoresponder up and running is to use a tried and true email provider such as AWeber, Getresponse or MailChimp. They are simple to set up, and extremely affordable. Plus, you can find plenty of tutorials and videos that can help you get set up quickly. If you have a little money to invest you can also find freelancers or virtual assistants (VAs) who are experienced and can set everything up for you.

As for the content, you can write it yourself or look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services. You can also hire someone to write for you or use private (PLR) or white label content, which will make the task easier.

In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.

As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.

In fact, if you’re using a more sophisticated system such as Infusionsoft or AWeber with the AW Pro Tools add-on, you can easily move people between autoresponders based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.

The best thing about taking the time to set up your automated sales force this way is that you only have to do it once and it will keep working for you as long as you want it too. It can also be duplicated over and over again to target specific segments of your market.

Need a little help with your sales systems?

Download this free  Sales Funnel Checklist and use it to plan out your funnel.

If you want an easy to follow detailed plan for building out or plugging leaks in your sales funnel then I recommend this Sales Funnel Planner. You can print it out and use it yourself, use it with your clients and you can even sell it from inside your own sales funnel.

Thanks so much for reading. I appreciate you,
Lisa M Cope

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Hello and welcome,

I learned a quick little planning tip and I wanted to share it with you.

Tip: Create a Weekly Template

This is something very simple that can help make your weekly planning so much easier. Create a template that has all your regular weekly obligations and appointments already filled in. This will save you time writing them in every week and it will help make sure you don't forget them!

For example if you plan to go to the gym four times a week. Then pick the same four days and times. You'll be MUCH more likely to get that done when the time is already blocked out for it, than if it's a random fill-in every week.

You might forget, push it aside for other things that come up or just decide it's not important enough to do (it is, but when it's not already solid in your mind, it's easier to push aside). So, create a weekly template with those commitments filled and then you can quickly plan your week around them.

You may have weekly client meetings, weekly blog posts to write, daily emails to write. Fill it in, create a template and work from there.

Where did I learn this time saving tip?

From the lovely Angela Wills of Laptop Lifestyle Business Club.  If you want to learn even more great things that can help you grow your business, you can join the the club here Use the coupon code [ lifecantwait ] to save half off your first month!

Hope to see you there! Thanks so much for reading. I appreciate you,
Lisa M Cope
Looking for great resources to grow your business?
Look here: http://lisamcope.com/resources

If you have any questions about any of the products or content in this post please let me know. I want you to be able to put them to good use and I'll be glad to help!
Need help: http://www.lisamcope.com/help