Skip to content

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip all about plugging those pesky (money stealing) leaks in your sales funnel.

This week we’re going to dig a little deeper into the topic of sales funnels and talk about why they leak and what you can do to fix it.  For a business owner with a solid funnel in place, it’s easy to look at the number of subscribers at each level of the funnel and predict relatively accurately what the sales are going to be from day to day or week to week.

However, if you have a funnel in place and your numbers aren’t looking good, chances are your funnel has a hole. Maybe even two or three, where subscribers are falling through the cracks. The good news is that once you learn how to spot the leaks, they’re easy enough to fix.

Why Your Funnels Leak—And What to Do About It

Leaky funnels are usually caused by one (or more) of the four common problems:

- Slow or no traffic 

 The very heart of your sales funnel is traffic. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have low (or no) sales and without sales, you’ll have no business. Yet this is where many of us struggle. How can you get more eyes on your content and more subscribers into your funnel?

 The fix for getting more traffic

 Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal consumer hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV (joint venture) partners and affiliates to promote your offers. Buy solo ads in related email newsletters.

- The follow-up

This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot  of time and energy setting up a great squeeze page and driving traffic to it, they deliver the goods to their new subscribers, and then nothing. No follow up emails, no offers. Nothing – crickets- silence!

- The follow-up fix

Before you spend time building that opt-in page or offer, be sure you have a back-end product funnel to promote and a series of emails in place to send to those subscribers you so carefully collected. If you don’t it will end up costing you money instead of making it.

The call-to-action

This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos. Everything that you offer for free must have a call-to-action (CTA), or it’s dead end content and a waste of your time and energy. Your call-to-action can be as simple as “Subscribe to my newsletter for this free report” or “Follow me on Facebook for great tips,” but it must be there.

 - The CTA fix

Every time you write a blog post or an email, think to yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action.

- Not making offers

When you’re just starting out, this can be a problem. You know you need to build a mailing list, but with nothing to offer them, what’s the point? The truth is, there are plenty of ways to make money in your funnel even if you don’t have your own product to sell. You just have to get creative!


- The offer fix

When you don’t have your own products to sell you can promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a tidy commission, too.

Now that you know how to spot a leaky sales funnel you can fix it with a few tweaks and some attention to your follow-up systems. Once you plug those holes you should see an increase your profits in no time!

Need a little help with your sales funnel?

Download this free  Sales Funnel Checklist and use it to plan out your funnel.

If you want an easy to follow detailed plan for building out or plugging leaks in your sales funnel then I recommend this Sales Funnel Planner. You can print it out and use it yourself, use it with your clients and you can even sell it from inside your own sales funnel.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor Piggy Makes Bank Your Source for High-Value PLR Content.


Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip all about getting a bigger impact with your Instagram photos.

Instagram is one of the largest social media platforms on the internet and in terms of engagement it’s one of the best. This powerful social network has an ability to inspire brand loyalty like almost no other platform thanks to its highly visual nature. Unlike other networks, you can use it to make your business, products and services look more glamorous and exciting thereby selling a dream to your audience.

When it comes to marketing on Instagram, your objective is to sell a dream!

You want to promote a certain lifestyle and communicate a way of life to your audience that they will find inspiring and will convince them to follow your channel and eventually become a loyal customer.

For instance, if you have a coaching business, then you need to portray a lifestyle that’s full of positive energy and abundance and that makes you appear as someone who can help your clients change their lives for the better. On the other hand, if you have a fashion brand, then you need to show people that you’re put together and looking beautiful, thereby selling them the dream that your products will do the same for them.

So, the BIG question is… how do you sell the dream?

With Instagram it’s all about the details

When it comes to painting a picture with your Instagram pictures, it’s important that you pay attention to even the smallest details. You image need to communicate a successful business. No one wants to buy from someone who looks unprofessional or seems as though they can’t get their own act together!

  • Keep in mind that it’s the tiny things you forget that can indicate the most about you and your brand.

For example, if you are taking photos of your physical product to make it look more attractive on Instagram, then you need to think about the condition of the packaging as well as the props and the stetting. While you may have the most fantastic product on the planet, if there is a coffee stain and some cookie crumbs on the table next to it then it won’t matter. Your audience will only see the mess.

Tell a story with your photos

Think about the small details in your photo and how can indicate other things about yourself and your business. Think about the story you are telling through the things that are present or absent in your images.

For example, you can share a photo of yourself running in the rain, or you can take a photo of your running shoes covered in mud with your water bottle next to them for effect. In just a few words, this is telling your audience that you’ve just been on a run and it says something about your determination and your love of fitness.

When you leave the viewer to fill in the blanks, it can often have a bigger impact than if you come right out and attempt to ‘say’ something with your photo.

Love those filters

Instagram is all about the filters! It's one of the things that makes it so well suited for marketing. A filter can increase the saturation and contrast in a photo, thereby making a sunny location look that much brighter and more vivid. There are all kinds of fun filters that can make your photo look more appealing to your followers with the tap of your finger.

When you’re using filters, think about the emotions you want to evoke and then tweak your photo to inspire a reaction from your followers! Just remember that even if they know it isn’t true to life, it’s all about the way it makes them feel.

Are you ready to stop ignoring Instagram and learn how to use it for your business? Download your Free Guide: 21 Powerful Ways to Use Instagram to Get More Clients Opens in a new window and start using it strategically and authentically to build a vibrant, active community that will attract your ideal client. *note this is created for coaches, but the principles will apply to any business.

You can also download a free Instagram companion worksheet and checklist here: http://lisamcope.com/instagram-worksheet

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content.

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Hello and welcome to this week’s Monday Minutes. Each week in this series I am going to share simple tips and advice that you can implement quickly to help your business become more successful.

Monday Minutes

This week’s tip is all about becoming more confident in your business!

Many small business owners struggle with low self-confidence, especially when they’re first starting out. Low confidence can destroy your dreams and hold you back from the success you crave. Today I want to talk to you about three of the ways that low confidence might be impacting your business:

Your income level is “stuck”.

You’re not making as much as you want to and you’re not sure why. Many money issues often come back to a lack of confidence. It might be that you’re not asking your clients to pay what you’re really worth or it might be that you won’t launch higher-ticket products for fear no one will purchase them.

Developing your confidence is one way to boost your income. As your confidence increases, customers and clients will be even more attracted to your business. This can create a cycle of increasing confidence along with increasing income.

Accepting the wrong clients.

Clients know when your confidence is low. While most of them won’t take advantage of this, there are some that will. These clients will be demanding and may try to haggle with you over price or convince you to do extra work for them.

Don’t give into the pressure from bad clients. As your confidence grows, start looking for clients that will see you for the skilled professional you are.

You play small.

When you lack confidence, you don’t let yourself shine. Then you end up missing out on opportunities that you really wanted to take like appearing as a guest on a podcast or participating in a joint venture with a business owner you admire.

Playing small may feel safer but it can severely limit the growth of your business. Try challenging yourself to take one small risk each week. As time goes by, you’ll find it gets easier to own your awesomeness.

The good news is that low confidence doesn’t have to mean the end of your business. Learning about mindset and working to improve yours can help you develop the confidence you need to build a successful business.

If you like this post please comment, share and fill out the short form on this page to subscribe to my list so I can send you even more tips, information and blog updates that will help you grow your business online!

Thank you for reading,
mysig1

 

Download your free pretty blog kit here:
http://lisamcope.com/pretty-blog-plan
Zip file - No strings - No sign up required!

Inside your pretty blog planning kit you'll get 21 tips for making your blog more visually appealing along with a printable worksheet, calendar and checklist that you can use to make your blog a customer converting machine.

Don't forget to check out this weeks sponsor White Label Perks Opens Your Source for High-Value White Label PLR Content

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save